Aníbal García Prado Email & Phone Number

Madrid, Es

Madrid, Es

London, London, Gb

▪ Responsible for brand positioning, lead generation, digital performance, events, PR, and product launches across 12 countries, leading the entire marketing team. I lead strategic efforts to achieve monthly, semi-annual, and annual goals, working in synergy with the Heads of Marketing in each country.▪I implemented a collaborative regional approach, optimizing resources and budgets for maximum efficiency. I led the launch of products and services in close coordination with the sales team, resulting in increased customer retention, upselling, and accelerated contract closures through CRM optimization and automation.▪Led growth marketing and product marketing strategies across 12 countries, increase in the sales pipeline through personalized campaigns and category growth initiatives.▪I have worked closely with partners in our ecosystem, such as AWS, to secure contracts with new clients and generate value for our brand.▪ Coordinated the launch of key products in collaboration with sales teams, implementing automated CRM solutions that improved retention and upselling. ▪ Developed growth-driven strategies based on data, increasing ACV and optimizing resources, consistently achieving increasingly challenging KPIs.

London, London, Gb

▪ Develop and implement digital marketing strategies to maximize performance in assigned regional markets.▪ Oversee and optimize digital campaigns to achieve customer acquisition and revenue goals.▪ Analyze key data and metrics to assess campaign performance and make strategic adjustments as needed.▪ Collaborate closely with sales teams and other departments to ensure marketing strategies align with overall business objectives.▪ Stay current on digital marketing trends, best practices, and relevant technologies to maintain a competitive edge.▪ I actively participated in communications during the company’s initial public offering (IPO) on the New York Stock Exchange (NYSE) on December 15, 2021.

London, London, Gb

Maximizing lead generation across online and offline channels through a diverse range of sales strategies. By leveraging tactics such as events, inbound/outbound marketing, PR, social media, paid media, and global content initiatives, I craft and execute comprehensive campaigns designed to drive qualified leads and high-potential prospects

Latinoamérica, Oo

▪ Recently launched startup in Chile focused on brand awareness and accelerated market growth. ▪ Responsible for user acquisition and retention through diverse marketing strategies, including SMS, email marketing, marketing automation, app push notifications, events such as Lollapalooza, sales strategies, and growth hacking.▪ Achieved significant growth in users and improved retention through influencer marketing, social media content, product launches, and LTV optimization within the app.▪ Utilized analytical tools to track and measure the performance of digital marketing campaigns within the app and across enterprise tools.▪ Effectively developed and managed the digital marketing budget, strategically allocating resources to maximize return on investment (ROI).▪ Drive adoption of products like RappiPay and RappiFavor through product growth strategies, achieving strong growth in active users in emerging markets.

Santiago, Región Metropolitana De Santiago, Cl

▪ Led the creation of growth marketing and product growth strategies to drive product adoption and maximize revenue.▪ Led the development of customized projects for various clients, delivering high customer satisfaction and driving contract renewals.▪ Coordinated cross-functional teams (marketing, sales, product) to align growth efforts with the company's objectives.▪ Maximized the value of digital products through alignment with clients’ business goals, driving sustained growth for the agency in both Chile and Spain.▪ Designed agile processes that improved efficiency by 30%, enabling faster delivery of eCommerce B2B and B2C solutions in Spain and LATAM.▪ Implemented agile methodologies, establishing a prioritized backlog that optimized workflow and ensured efficient delivery aligned with the company's vision and goals.▪ Executed product growth and category growth strategies for clients in sectors like retail, technology, and CPG, increasing digital product adoption by 40%.

Santiago, Región Metropolitana De Santiago, Cl

Santiago, Región Metropolitana, Cl

▪ Played a key role in developing and executing integrated digital and offline marketing strategies aligned with overall business objectives, strengthening brand positioning.▪ Developed and implemented brand marketing campaigns on social media, enhancing brand recognition and engagement through key platforms such as Instagram, Facebook, and Twitter.▪ Conducted in-depth audience analysis to refine segmentation and improve campaign performance across multiple channels.▪ Utilized analytics tools to track, measure, and report on the effectiveness of digital and offline campaigns, optimizing performance based on data-driven insights.▪ Regularly produced detailed KPI reports, providing actionable recommendations to improve ROI, increase revenue, and inform strategic decision-making.

Brand Management Programme

Master'S In Strategic Communication, Marketing, And Business

Publicist Bachelor, Mention In Media & Digital Marketing

English Advance Certificated, English

Bachelor In Business Administration