Govind Agarwal Email and Phone Number
Result oriented, passionate FMCG Marketing & Digital leader with 13+ year of being Voice of Consumers, Building new brands and reinvigorating existing brands, Delivering disruptive results consistently and with proven performance especially in Complex, Early stage business across diverse categories (Foods, Personal Care), in India and Emerging markets and driving multi-culture teams., with a healthy mix of traditional and new-age digital/e-commerce marketing.Strong track record of scaling brands from inception, Ability to drive business and teams in Complex, Ambiguous & fast paced environments, deliver against Challenges and leading disruptive growths. Key strength has been in combining Analytical skills with Consumer & Market needs, to offer innovative products, solutions and activities. A strong Consumer first professional, thrives to deliver Insights and Ideas to be a step-ahead.Firm believer of Business being all about People - Personally & Professionally, I endeavor to enhance relationships across culture, ethnicity and language with Openness, Transparency, Integrity, Recognition and acceptance of Individuals as they are.Personal Traits:Listener | Eternal Learner | Credible | Flexible | Disruptor | Inquisitive | People oriented | OptimistProfessional Skills:P&L Management | Business Strategy | Brand Strategy and Positioning | Brand Architecture & Category Management | Advertising & Communication Development | Campaign Creation & Execution in Traditional & Digital Media | Media Planning | Consumer Insight Research | Insight led Innovation | New Product Design & Incubation | Product Launches | Revenue Growth | Digital & Social Media Content Management | Strategic sales and Channel Management | Cross Functional & Multi Cultural Team management
V-Guard
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Dgm Marketing And Category LeadV-Guard Sep 2022 - PresentGurugram, Haryana, IndiaEnabling the revenue growth, laying platform for future growth and Integrating new brands in Appliances category by Portfolio rationalization, Consumer research and leading cross-functional team.▪ Drive the P&L and Category Strategy, for Small Appliances (Electrical & Cookware) at V-Guard & Sunflame.▪ Create the 2-year & 5-year PRM alongside Product Innovation, for each brand,▪ Addressing the twin challenge - Low GM & Low volumes, to move portfolio on growth path.▪ Imbibing Consumer centricity as a guiding stone to all consumer Touch-points.▪ Drive Digital Strategy & social media, Contents, E-commerce
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Head Of MarketingTropical General Investments (Tgi) Group Mar 2019 - Apr 2022Lagos, NigeriaLed the Equity creation, crafted short-term and long-term growth strategies to scale topline from nil to $200mn (Rs 1400+ crs) in 3 years and emerge fastest growing FMCG brand in Nigeria, across Home Care, Personal Care and Foods Category.▪ Streamlined and propelled the Home Care Portfolio to growth – Portfolio rationalization, Strategic Pillars, Consumer Insights and NPD pipeline.▪ The brands (Terra, Golden Terra & Big Bull) to within top 5 of respective categories in Market Shares and Brand Awareness & Health, within 2-years of launch.▪ Built consumer centric Brands – Defined Brand Strategy (3-year vision, Architecture, Brand Key, Annual Marketing Plans, Marketing Mix) & Brand Positioning.▪ Propel the Insights engine with Market research and Data Analytics - (U&A, Need scope, Product Testing, Concept Testing, Health trackers, Immersions).▪ Robust 3-year NPD pipeline, Innovation Funnel and E2E successful Product Launches.▪ Drive Strong Media (ATL, BTL, Digital, PR, CSR) and in-market execution.▪ Establish & shape the Marketing function as Centre of Excellence, Set-up a winning team, SOPs & Practices, Idea Boxes and Employee Reach out.▪ Drive Digital Strategy & social media, Contents, E-commerce, Influencers. ▪ Led multifunctional & multicultural teams and Product development Cycle. -
Category Head (Hair Care)Vlcc Personalcare Sep 2017 - Feb 2019Gurgaon, IndiaSpearheaded the Hair Care & Salon Professional Portfolio – Nascent categories for the organization, to fastest growing within organization.▪ Successful Product development and launch of Ayurveda range of Hair Care products, through Sage GATE process, including GTM.▪ Product Strategy and communication▪ Define Category Strategy, Product mix & data led Product Innovation pipeline.▪ Deploy Digital & Social media, Influencers, Content. ▪ E-commerce Strategy, JBP with channel partners, driving A+ content▪ Consumer research to understand Needs, drivers, Segments and trends in the category.▪ D2C & Performance marketing, Online & offline marketing strategy and execution.
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Group Product Manager (Fabric Care)Jyothy Laboratories Ltd Jan 2016 - Sep 2017Mumbai Area, IndiaManaged the P&L of Fabric Care Portfolio (A Rs 400+ crs portfolio) - Led the emergence of Henko detergents, into a pillar brand for Jyothy labs and its growth in stature as one of India’s leading Machine Wash brand across channels.▪ Brand Strategy (3-year vision, Brand Key, 3-year Innovation Pipeline, Annual operating calendar), Celebrity endorsement and flawless execution.▪ Drive Super charged growth of Henko & Mr. White, becoming Fastest growing portfolio in organization, and the Dets category - disproportionate MS growths.▪ Successful launch of Henko Wonderwash – in face of competition from SE and Ariel.▪ Deploy extensive media (ATL, Digital, PR), Competitive Insights & Trade Marketing.▪ Extensive BTL activities – Trade, Modern Trade, Promoters etc. -
Category ManagerIffco India (Frigorifico Allana Pvt Ltd) Mar 2014 - Jan 2016Mumbai, MaharashtraAn early-stage organization, I led the P&L of core categories - Edible Oils & Specialty Fats, London Dairy Ice-creams and B2B Bakery – Rs 250crs+ category, with profitable growth.▪ Sunny Fortified Oils amongst top 3 brands (7%+ MS) at end of 1st year, displacing Fortune oils in a cluttered and fragmented category.▪ Disruptive positioning for Sunny Fortified oils, changing the category dynamics.▪ Extensive Consumer research and Data Analysis (Immersions, Concept Eval, Product Testing, Ad evaluations etc.), leading to unique Insights and communication.▪ Brand Partnerships and Tie-ups, targeted launch and heavy ATL, BTL media and PR.▪ Define Brand Strategy Frameworks, Marketing Mix, Innovation Pipeline for all categories, Trade Marketing, Channel Strategies. -
Brand Manager (Skin Care Division - International Markets)Emami Ltd Jul 2012 - Mar 2014Kolkata Area, IndiaLead the Skin Care Portfolio for International Markets (CIS, GCC & SAARC). Customized Marketing Mix and P&L by markets, aligning into global Brand strategy & positioning.▪ Extensive consumer research – U&A, Need gap, Concept Eval, Test Marketing -
Brand Manager, Activation Manager & Management TraineeCavinkare Pvt Ltd Jun 2009 - Jul 2012MumbaiProgressed as Sales Trainee, Activation Manager and then Brand Manager (Snacks).• Developed an innovative Bike Salesmen Model, to significantly enhance rural distribution – 3X retail distribution, 80% revenue growth within 4 months, sustainably.• Brand re-stage for Garden Namkeens (Positioning, Packaging, Communication & Distribution), delivering 2X growth in revenue & Market shares.• Lead the distribution rebuild in Orissa and Chhattisgarh – Driving 4X revenues, powered by distribution growth.
Govind Agarwal Education Details
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Digital Marketing And Analytics -
Marketing -
Marketing
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Marketing
Frequently Asked Questions about Govind Agarwal
What company does Govind Agarwal work for?
Govind Agarwal works for V-Guard
What is Govind Agarwal's role at the current company?
Govind Agarwal's current role is Head of Marketing | P&L Leader | Brand Strategy | Innovation | Student Mentor | Start-up Consultant.
What schools did Govind Agarwal attend?
Govind Agarwal attended Indian School Of Business, Xavier Institute Of Management, Xavier Institute Of Management, Xavier Institute Of Management, Vellore Institute Of Technology.
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Govind Agarwal
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Govind Agarwal
Global Head Of Marketing | Brand Strategy | Student Mentor | Start-Up Consultant | Business LeaderGurugram
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