Govind Agarwal Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Enabling the revenue growth, laying platform for future growth and Integrating new brands in Appliances category by Portfolio rationalization, Consumer research and leading cross-functional team.▪ Drive the P&L and Category Strategy, for Small Appliances (Electrical & Cookware) at V-Guard & Sunflame.▪ Create the 2-year & 5-year PRM alongside Product Innovation, for each brand,▪ Addressing the twin challenge - Low GM & Low volumes, to move portfolio on growth path.▪ Imbibing Consumer centricity as a guiding stone to all consumer Touch-points.▪ Drive Digital Strategy & social media, Contents, E-commerce

Lagos, Nigeria

Led the Equity creation, crafted short-term and long-term growth strategies to scale topline from nil to $200mn (Rs 1400+ crs) in 3 years and emerge fastest growing FMCG brand in Nigeria, across Home Care, Personal Care and Foods Category.▪ Streamlined and propelled the Home Care Portfolio to growth – Portfolio rationalization, Strategic Pillars, Consumer Insights and NPD pipeline.▪ The brands (Terra, Golden Terra & Big Bull) to within top 5 of respective categories in Market Shares and Brand Awareness & Health, within 2-years of launch.▪ Built consumer centric Brands – Defined Brand Strategy (3-year vision, Architecture, Brand Key, Annual Marketing Plans, Marketing Mix) & Brand Positioning.▪ Propel the Insights engine with Market research and Data Analytics - (U&A, Need scope, Product Testing, Concept Testing, Health trackers, Immersions).▪ Robust 3-year NPD pipeline, Innovation Funnel and E2E successful Product Launches.▪ Drive Strong Media (ATL, BTL, Digital, PR, CSR) and in-market execution.▪ Establish & shape the Marketing function as Centre of Excellence, Set-up a winning team, SOPs & Practices, Idea Boxes and Employee Reach out.▪ Drive Digital Strategy & social media, Contents, E-commerce, Influencers. ▪ Led multifunctional & multicultural teams and Product development Cycle.

Gurgaon, India

Spearheaded the Hair Care & Salon Professional Portfolio – Nascent categories for the organization, to fastest growing within organization.▪ Successful Product development and launch of Ayurveda range of Hair Care products, through Sage GATE process, including GTM.▪ Product Strategy and communication▪ Define Category Strategy, Product mix & data led Product Innovation pipeline.▪ Deploy Digital & Social media, Influencers, Content. ▪ E-commerce Strategy, JBP with channel partners, driving A+ content▪ Consumer research to understand Needs, drivers, Segments and trends in the category.▪ D2C & Performance marketing, Online & offline marketing strategy and execution.

Mumbai Area, India

Managed the P&L of Fabric Care Portfolio (A Rs 400+ crs portfolio) - Led the emergence of Henko detergents, into a pillar brand for Jyothy labs and its growth in stature as one of India’s leading Machine Wash brand across channels.▪ Brand Strategy (3-year vision, Brand Key, 3-year Innovation Pipeline, Annual operating calendar), Celebrity endorsement and flawless execution.▪ Drive Super charged growth of Henko & Mr. White, becoming Fastest growing portfolio in organization, and the Dets category - disproportionate MS growths.▪ Successful launch of Henko Wonderwash – in face of competition from SE and Ariel.▪ Deploy extensive media (ATL, Digital, PR), Competitive Insights & Trade Marketing.▪ Extensive BTL activities – Trade, Modern Trade, Promoters etc.

Mumbai, Maharashtra

An early-stage organization, I led the P&L of core categories - Edible Oils & Specialty Fats, London Dairy Ice-creams and B2B Bakery – Rs 250crs+ category, with profitable growth.▪ Sunny Fortified Oils amongst top 3 brands (7%+ MS) at end of 1st year, displacing Fortune oils in a cluttered and fragmented category.▪ Disruptive positioning for Sunny Fortified oils, changing the category dynamics.▪ Extensive Consumer research and Data Analysis (Immersions, Concept Eval, Product Testing, Ad evaluations etc.), leading to unique Insights and communication.▪ Brand Partnerships and Tie-ups, targeted launch and heavy ATL, BTL media and PR.▪ Define Brand Strategy Frameworks, Marketing Mix, Innovation Pipeline for all categories, Trade Marketing, Channel Strategies.

Kolkata Area, India

Lead the Skin Care Portfolio for International Markets (CIS, GCC & SAARC). Customized Marketing Mix and P&L by markets, aligning into global Brand strategy & positioning.▪ Extensive consumer research – U&A, Need gap, Concept Eval, Test Marketing

Mumbai

Progressed as Sales Trainee, Activation Manager and then Brand Manager (Snacks).• Developed an innovative Bike Salesmen Model, to significantly enhance rural distribution – 3X retail distribution, 80% revenue growth within 4 months, sustainably.• Brand re-stage for Garden Namkeens (Positioning, Packaging, Communication & Distribution), delivering 2X growth in revenue & Market shares.• Lead the distribution rebuild in Orissa and Chhattisgarh – Driving 4X revenues, powered by distribution growth.

Certificate, Digital Marketing And Analytics

Master Of Business Administration - Mba, Marketing

Master Of Business Administration - Mba, Marketing

Mba, Marketing

Activities and Societies: o Originator & Organizer for Mercatique ’07 which was first ever real time Sales Simulation Game at XIMB o.

Bachelor Of Technology (B.Tech.), Biotechnology, 1St

Activities and Societies: o Organizing Committee Member at Annual Function in VIT - Riviera’06