In my current role, I pride myself on having taken the ownership of the Company’s content management and having set a new content development benchmark.Have planned, written, and edited news stories, features, and interviews for Travel Beats, a leading overseas Indian Community portal in the USA by Indian Eagle. The editorial content strategy has driven organic traffic, newsletter subscription, social media sharing, and lead generation by 10x.Have taken a news-savvy approach towards developing and distributing creative social media content that not only continues to generate hundreds of thousands of viral impressions, but also curbs the Company’s paid media spends.Have delivered demography-based content marketing solutions through social media, newsletter, and other channels to drive the Company’s brand equity and sustain the customers’ brand loyalty – which translates into sales. Have identified potential customers’ pain points through Google Analytics, provided effective solutions to them through our community portal, and, thus, pushed them up the funnel of customer acquisition. Have restructured the customer communication strategies to mitigate customer concerns, reduce customer complaints, and earn customer satisfaction by over 50% during and since the pandemic.I have contributed high-quality news stories and feature articles to various projects, including but not limited to, Reverse Brain Drain to India, Indian American CEOs, Former President Trump’s Immigration and Visa policy, Pandemic-hit Aviation Economy, Green Card Backlog and Its Impact, Indian Americans in the Biden Administration, and US-India Travel Corridor.