Automobile professional & enthusiast with over 20 years of experience in Business Management, Brand Management, Profit Center Operations, Sales & After Sales Operation Strategy, Network Strategy, Channel development / management.Currently heading the operations of Royal Enfield Motorcycles India Private Limited as Group CEO. Royal Enfield Motorcycle in one of the oldest and most premium Iconic Motorcycle since 1901.Recipient of RE Code Award under the category “Best sales & Marketing Head-Premium Motorcycles” 2 years in a row in 2016 and 2017.A consistent performer with a proven track record of increasing sales, revenue and profits. Self-motivated and target oriented individual with varied experience across brands and geographies in India. Keen understanding of consumer behavior for both mass market and premium segment and in depth knowledge of Indian Automotive industry.An MBA Marketing with Experience spanning both mass and premium/ luxury segments of the automobile industry.

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