• Lead the customer centricity agenda (all sessions and events related, highlighting the superior customer experience awards)• Execute the full communication strategy and routine for all Cemex commercial components impacting our customers (micro markets, segmentation, value propositions & digital marketing, pricing, smart service centers, CemexGo, sales management, voice of the customer, data & analytics, and culture). • Manage the customer-centric innovation portfolio related to our customer journey.• Design the customer onboarding following the 100% digital adoption.• Lead in co-creation with different stakeholders the “customer-centric sustain the change” strategy according to our 4 change management pillars: adoption, leadership, communication, and learning).• Oversee the Customer Journey Experience cultural program

• Lead the transformation of the Voice of the Customer (VoC) Program for both customer satisfaction KPI’s and NPS “From 44 to 68”. • Establish and monitor Customer Experience global targets, guidelines, and leverage on metrics (NPS, CSAT, CES, Churn, CLV, others)• Manage the Experience Management platform and implement the contextual strategy in Cemex Go.• Standardize and reinforce best practices across regions: open the loop, close the loop, master data management.• Orchestrate action plans among our regions and the continuous improvement strategy based on customer’s insights• Communicate and showcase results & progress in all executive forums.• Coordinate all Segmentation and Value Propositions efforts.• Lead the Data foundation strategy and permeating concepts such as Golden Record and all data architecture fundamentals.

• Foresight Strategy leader inside Axtel and at Alfa's Conglomerate level, as representative of the Innovation Core Team• Coordinate culture collaboration for all the organization regarding innovation initiatives and challenges, seeking continuous improvement, new products/services, new strategies, business models, or new markets.• Lead the intrapreneurship strategy by permeating a culture of innovation through the application of methodologies and methods such as Foresight, Design Thinking, Lean Startup, and Business Model Canvas, among others.• Lead the Open Innovation Strategy through NAVE, the first accelerator of a Mexican ICT corporate which connects the best entrepreneurs of technological solutions to boost the country's productivity.• Create the strategy for the Innovation as a Service offer covering Strategy, Culture, Corporate Foresight, Product Sprints, and an Idea Management Platform.• Design all innovation communication efforts inside the company.

• Manage innovation projects: Implement the Foresight Corporate Strategy as a process of Innovation for new inputs.• Responsible for the first exponential technologies in-house analysis to determine long-term future business scenarios based on trends and signals. • Lead the first long term strategy based on exponential technologies: Artificial Intelligence, Big Data, Mobility, Internet of Things and Cibersecurity. Co-create with Axtel Labs for looking business opportunities.• Enable all teams by mentoring on innovation crowdsourcing challenges and managing Innovation projects.• Coordinate the alignment between corporate needs, strategic business areas, and market trends, developing innovative conceptualizations on value creation opportunities to present to C-level executives.• Community Manager of Axtel´s Innovation Website to create employee engagement on TechTrends and foster innovation inside the company.• Speaker in academic and corporate events covering themes such as Foresight as a Corporate Strategy, Corporate Innovation, Innovation methodologies, Design Thinking, Tech Trends, and its business impact, Digital Transformation, etc.).

• Evangelize the use of Cloud Computing in SMB’s.• Build product roadmaps due to 3 main tasks: Strategy, Development, and Lifecycle of products. • Determine business-case and product feasibility.• Evaluate regional and international business partners .• Drive the definition of a product family/portfolio.• Design the communications strategy, marketing plan and go to market strategies. • Develop plans to continuously improve the customer experience.• Negotiate and co-create of Cloud Services with world-class suppliers: 1) Customer Relationship Management (SugarCRM), 2) IP Voice over CRM (BroadSoft and Asterisk), 3) Electronic Invoice (Detecno), 4) Web Hosting Services (Hostopia), 5) Email Hosted Exchange 2013 (Microsoft), 6) Cloud Backup and Drive (CTERA)• Write business journal articles for local tech magazines.

- Coordinate, implement, and monitor commercial projects in real estate- Develop and execute communication campaigns, marketing plans, strategies, business consulting and diagnostics for stakeholders- Work closely with teams to understand the process, identify skillsets, suggest improvements, and build customer requirements- Train the sales force of each project and design learning paths - Coordinate graphic design needs, depending on the project phase, and validate activities such as branding and advertising- Contribute to advertising and media initiatives such as newspapers, magazines, press releases, social media, scripts, and PR activities like industry events. etc.

- Lead the first generation to support the worldwide customer trilingual (Spanish, English, and Portuguese) with a focus on the Brazilian market- Promote good customer relations by consistently providing premier customer satisfaction with a friendly and human manner, can-do attitude, and willingness to help- Maximize the customer lifetime value- Track levels of customer satisfaction (CSAT)- Celebrate achievements and motivate the team.

- Support the marketing strategy (target definition, opportunity sizing, source of volume, key barriers, product positioning, etc) to meet business objectives- Manage the execution of consumer marketing programs, leading communication with creative and media partners and implementing high-impact programs on time and on budget. Including advertising development, media placement, promotions, marketing communications events, social and digital marketing, sales support, and customer support- Manage the measurement, analysis, and reporting of marketing program performance and its impact on business results- Coordinate budgeting process, communication & reporting - Collaborate with Sales Manager, Client Services, Merchant Marketing, and customers to ensure effective implementation of marketing strategies and foster cross-functional knowledge sharing