Art Gassan Email & Phone Number

San Francisco, Ca, Us

Stockton, California, Us

GTM Execution : Lead the development and execution of Go-To-Market Strategies, optimizing product launches with targeted experimentation and data analysis.Lifecycle Growth Strategy : Identify and capitalize on growth opportunities at every stage of the customer lifecycle to increase acquisition and retention.Insight-Driven Decision Making : Utilize analytics to generate actionable insights, guiding strategic decisions in product marketing to enhance user acquisition and sustain customer retention.

Charleston, Sc, Us

Madison, Wisconsin, Us

Go-to-Market Strategy : Generated $1.4M ARR in 6 months with a go-to-market strategy focused on webinars, tradeshows, product launches, and podcasts with industry experts.Market Growth Strategy : Achieved 64% increase in product awareness and pipeline revenue in 2 years through 80 customer interviews, compelling stories and retargeting campaigns.Customer Interactions : Established strong relationships with key customers, gathering insights and improving products to drive 8% increase in market penetration in 12 months.

Singapore, Singapore, Sg

Go-to-Market Strategy : Drove transaction volume from $1.2M to $10M in <8 months with a GTM strategy focused on awareness, conversion, retention, and advocacy.Product Launch : Led launch of groundbreaking AI for finance technology into new markets, resulting in over $10M in sales and increased brand recognition in 3 years.Product Positioning and Branding : Simplifying technical concepts, improved product positioning and differentiated messaging, led to a 20% revenue increase in 90 days.

San Francisco, California, Us

Go-to-Market Strategy : Established a customer referral network that resulted in revenue growth from $2M to $10M annual recurring revenue in 2 years.Customer Engagement : Increased 20% product adoption by harnessing data, customer research and feedback to shape product development, business objectives and marketing strategies.Cross-Functional Collaboration : Achieved 40% YoY growth in engagement by aligning product strategy with market insights and customer feedback, collaborated with team.

San Francisco, California, Us

Product Launch : Achieved 25% user adoption growth through innovative roadmaps and product launches, effectively conveying product value to stakeholders at conferences and events.Sales Enablement : Increased the sales win rate from 17% to 24% by equipping the sales team with Powerpoint presentations and case studies tailored to resonate with buyer personas.

San Francisco, California, Us

San Francisco, Ca, Us

Product Marketing Strategy : Elevated brand reputation and drove awareness by becoming an industry advocate in financial and business research, resulting in a 50% increase in press coverage and analyst recognition.Competitive Analysis : Cut marketing costs by 50% in 3 months with sharper product positioning and messaging, analyzed competitive landscape and market dynamics.

Los Angeles, Ca, Us

Content Distribution : Implemented content distribution channels & API integrations with key platforms (Google Finance, Yahoo Finance, Bloomberg, MarketWatch, Nasdaq OMX), resulting in a 40% reach increase and first place SEO visibility for major stock symbols, as per Google Finance & Nasdaq Data Link APIs.Database Migration : Improved scalability by migrating all company's relational databases (SQL) to more flexible and scalable document-oriented databases (NoSQL), resulting in a 30% increase in system performance.

Hanover Park, Il, Us

User Acquisition Strategy : Led the technology and user acquisition strategy, resulting in a 50% month-over-month growth in user acquisition. Team Management : Managed a team of 5 front-end developers; migrated user data to distributed cloud storage, leading to a 40% reduction in storage costs and improved data accessibility.

Professional Development: Product Marketing

Bs, Computer Science