Andrea Gassner, (She/Her) Csm, Sa Email & Phone Number

Portland, Or, Us

Atlanta,

• Developed and implemented impactful program and portfolio communication strategies, incorporating a structured review process to drive continuous discovery and feature development, including on-going leadership stakeholder demos/review sessions focusing on risk mitigation, discovery insights, user research and overall portfolio progress.• Co-Led the planning, management, and implementation of Retail Media's proprietary PLA Ad Server, resulting in a significant reduction of up to 15% in expenditures previously allocated to third-party management of on-site retail media campaigns.• Proficient in product lifecycle management, including ideation, development, launch, and post-launch optimization to drive product success and meet business objectives.• Facilitated and contributed to the retail media rules of the road design sprint/workshop, offering guidance to establish governance processes aimed at enhancing existing campaign strategies and formulating innovative approaches.• Employed Jira, Jira Align, and Smartsheet databases to generate insightful reports and identify trends, facilitating proactive decision-making within the product team. Delivered valuable insights into potential challenges and opportunities for enhanced efficiency and productivity.• Led and managed the Retail Media agile team, overseeing program management with a focus on quarterly capacity planning and forecasting using Jira Align and Jira tools, achieving an impressive quarterly completion rate of 80% on average.• Special Project: Co-led expansive one-day community service events with over 150 volunteers, effectively managing a $10,000 budget to support The Atlanta Furniture Bank.

Atlanta, Ga

• • Orchestrated the deployment of Biometric Authentication/Sign-in for heightened security measures safeguarding homedepot.com customers and their confidential personal data. Led project timelines, requirements analysis, scoping, and collaboration with cross-functional cyber security teams.• Directed cross-functional teams including third-party vendors, data science experts, site operations personnel, and product developers to enhance security protocols safeguarding sensitive customer data and mitigate fraudulent activities.• Oversee daily operations, including issue resolution and facilitating communication within project execution teams. Specifically focused on cart & checkout product development, ensuring efficient progress and successful outcomes.• Spearheaded the inaugural phase of the online Gift Card sales initiative, orchestrating collaboration among internal and external stakeholders to delineate requirements and scope and formulate project timelines and milestones.• Special Project: Played a pivotal role in organizing a management strategy aimed at seamlessly transitioning homedepot.co to JIRA for sprint planning and backlog tracking. Led a team in migrating over one hundred agile teams from the legacy system to JIRA, conducting comprehensive training sessions, drafting guidelines and best practices, and delivering regular progress updates to executive stakeholders.

Atlanta, Ga

• • Proficient in managing product-facing systems to enhance user experience, streamline processes, and drive product success through efficient integration and optimization.• Created the Marketing promotions calendar for Décor and managed the creative and content teams timelines, while managing cross-functional partners expectations and reviews. • Orchestrated and actively engaged in design sprints and user experience journey mapping sessions aimed at crafting contemporary designs and enhancing category experiences for a rapidly growing online décor business focusing on furniture, textiles, wall décor, and lighting.• Led a specialized team dedicated to enhancing the content quality of the online décor catalog, encompassing images, video, product features, and recommendations, resulting in a notable 25% increase in incremental sales on product pages.• Managed SEO and content enhancements to product detail pages to increase SEO ranking for new décor product catalog.• Spearheaded the A/B testing program for HD Home, establishing process and protocols ensuring seamless integration and implementation of new capabilities and enhancements for the online décor business.• Special Project: Delivered a $7 million annual revenue increase by leading a comprehensive cross-functional initiative. Led the transition from randomized numerical identifiers to SEO-optimized text for online image names and paths across Google search results.

Atlanta, Ga

• Directed and supervised internal Home Depot teams, stakeholders, and third-party vendors to successfully implement Live Chat on the MW platform for call center associates. • Managed the entire process from requirements gathering, scoping, and development timelines to daily scrum meetings and weekly stakeholder communications.• Facilitated training development and change management initiatives for call center associates to ensure seamless integration and adoption of the Live Chat system.

Atlanta, Ga

• • Oversaw the entire lifecycle of PLP & Search development, including coordinating team ceremonies, managing user experience and research initiatives, conducting A/B testing, and spearheading quarterly planning sessions.• Functioned as Scrum Master during the Scaled Agile Framework quarterly program increment planning.• Directed cross-functional teams spanning merchandising, product, user experience, and development departments to seamlessly incorporate visual navigation onto top-performing product listing pages, driving enhanced conversion rates, and facilitating expedited customer searches.• Offered assistance and project leadership to the search product team in the successful implementation of Phase One of Dimension Search on homedepot.com. This innovative feature enhances the internal search engine's capability to identify and fetch results for various input formats, specifically tailored for items with dimensions such as lumber and appliances.• Special Project: Led a cross-functional product and development team in the creation of a tailored experience designed specifically for tablet and mobile web users not utilizing the mobile app. Spearheaded collaboration with user experience experts to integrate functionalities including touch versus clicks and streamlined site navigation.

Atlanta, Georgia, United States

• • Successfully oversaw a $400K budget, coordinating efforts with external agencies and cross-functional internal teams to modernize and transition seventy-five category pages to a new platform. Resultantly, achieved an average reduction of 20% in bounce rates and notable increases in page conversion rates ranging from 15% to 40%.• Spearheaded and managed the homedepot.com cross-departmental, omni-channel Black Friday/Cyber Monday holiday event, driving a YOY revenue increase surpassing $100M. Developed comprehensive playbooks, processes, and communication plans to oversee war room operations and mitigate risks.• Orchestrated the creative and content production lifecycle for new product introductions, promotional initiatives, and do-it-yourself project guides. Strategically aligned these efforts with online marketing and merchandising strategies to drive enhanced engagement and bolster year-over-year sales performance across both physical and digital platform.• Managed and orchestrated the online creative teams to spearhead the "Let's Do This" rebranding initiative within a demanding 10-week timeframe. Oversaw the production of refreshed creative assets, including updated photography and content for the website, as well as the creation of over thirty new DIY project videos.

Atlanta, Georgia, United States

• • Oversaw and directed the weekly creative and content production process with visual merchandising to update the homedepot.com homepage, including developing production schedules, collating product details, coordinating communication plans, and managing review and revision cycles.• Coordinated omni-channel digital campaigns for homedepot.com, synchronizing them with in-store and online promotions, encompassing major holidays and special events like Earth Day and Spring Black Friday. Managed all phases of the project lifecycle, from initial discovery and strategic planning to creative development, launch, performance measurement, and reporting.• Managed intake, review, and implementation of vendor product videos on product detail pages, showing a 27% conversion lift on products with video.• Managed the video and photography production process with internal and external partners to continually provide updated assets to support new product launches, promotions, and special events.• Managed the content development process for online DIY project guides in support of marketing campaigns.• Special Project: delivered on-site assistance during the three-day Store Managers conference in Las Vegas. Engagement with store managers to demonstrated mobile app features, benefits, and usage to enhance customer experience and foster interconnectedness, while supporting store associates.

Atlanta, Ga

• Managed $10M marketing budget and partnered with SEM Agency to conduct SEO/SEM web-site audits to determine new ROI/ROAS goals to drive content updates to meet current and long-term business needs.• Spearheaded the conception and execution of a highly effective $1M Home Services home show program in collaboration with an agency partner, aimed at amplifying brand recognition for Installation Services. This initiative involved the development of comprehensive playbooks/guidelines, strategic signage implementation, and provision of on-site support for lead generation events. Achieved unparalleled success with the highest number of leads generated during a single event in company history.• Provided marketing support for the launch of the Staron Countertop program across 2000+ THD stores, orchestrating various elements such as store signage, in-store assets, associate training, and selling tools. Leveraging email, direct marketing, SEM and OLA campaigns, I ensured effective communication with target audiences, driving engagement and sales success.• Partnering with business stakeholders to pinpoint emerging high-growth sectors and crafting comprehensive multi-channel marketing strategies encompassing direct mail, email, print, broadcast, and online advertising (OLA).

Atlanta, Ga

• Planned & coordinated $2M signage update, with major vendor partner, updating Installation Services signage in over 2,000 stores nationwide.• Developed tailored training modules and support materials for the Home Services program, resulting in a notable 20% increase in associate engagement.• Orchestrated the Installation Services Walk the Talk store communications month, overseeing content selection and composition to ensure impactful communication.• Special Project: Organized and executed a successful Installation Services day of service in collaboration with Habitat for Humanity, managing logistics for over one hundred participants.• Organized quarterly product line reviews with third-party installation vendors to maintain uniformity in installation projects across all US stores.• Designed effective sales closing training modules, equipping store associates and managers with tools and techniques that led to a 10% increase in installation sales at the store level.• Assisted internal installation merchants with daily tasks such as program updates, meeting scheduling, and travel arrangements.

Portland Metro And Remote

Mission:To provide a unique and compassionate healing experience for individuals and their furry companions. Whether you're seeking relaxation, stress relief, or relief from physical or emotional pain, I am here to support you on your journey to wellnessServices: I offer both in-person and distance Reiki sessions to accommodate your specific needs and preferences. I am dedicated to helping you achieve optimal well-being.What is ReikiReiki healing is a gentle and holistic energy healing practice that originated in Japan. It is based on the concept that a universal life force energy flows through all living beings. When this energy becomes blocked it can lead to physical, emotional, or spiritual distress. Reiki practitioners use their hands to guide this healing energy into the recipient, promoting relaxation, stress reduction, and a sense of well-being. By restoring the natural flow of energy within the body, Reiki aims to support the body's innate ability to heal itself, encouraging physical and emotional healing while fostering a deep sense of inner peace and balance.

Suwanee, Ga

Business/Marketing

Business

High School Diploma