Andrea Gassner, (She/Her) Csm, Sa Email & Phone Number

Portland, OR, US

Atlanta

• Developed and implemented impactful program and portfolio communication strategies, incorporating a structured review process to drive continuous discovery and feature development, including on-going leadership.
• Co-Led the planning, management, and implementation of Retail Media's proprietary PLA Ad Server, resulting in a significant reduction of up to 15% in expenditures previously allocated to third-party management of.
• Proficient in product lifecycle management, including ideation, development, launch, and post-launch optimization to drive product success and meet business objectives.
• Facilitated and contributed to the retail media rules of the road design sprint/workshop, offering guidance to establish governance processes aimed at enhancing existing campaign strategies and formulating innovative.
• Employed Jira, Jira Align, and Smartsheet databases to generate insightful reports and identify trends, facilitating proactive decision-making within the product team. Delivered valuable insights into potential.
• Led and managed the Retail Media agile team, overseeing program management with a focus on quarterly capacity planning and forecasting using Jira Align and Jira tools, achieving an impressive quarterly completion rate.

Atlanta, GA

• Orchestrated the deployment of Biometric Authentication/Sign-in for heightened security measures safeguarding homedepot.com customers and their confidential personal data. Led project timelines, requirements analysis.
• Directed cross-functional teams including third-party vendors, data science experts, site operations personnel, and product developers to enhance security protocols safeguarding sensitive customer data and mitigate.
• Oversee daily operations, including issue resolution and facilitating communication within project execution teams. Specifically focused on cart & checkout product development, ensuring efficient progress and.
• Spearheaded the inaugural phase of the online Gift Card sales initiative, orchestrating collaboration among internal and external stakeholders to delineate requirements and scope and formulate project timelines and.
• Special Project: Played a pivotal role in organizing a management strategy aimed at seamlessly transitioning homedepot.co to JIRA for sprint planning and backlog tracking. Led a team in migrating over one hundred agile.

Atlanta, GA

• Proficient in managing product-facing systems to enhance user experience, streamline processes, and drive product success through efficient integration and optimization.
• Created the Marketing promotions calendar for Décor and managed the creative and content teams timelines, while managing cross-functional partners expectations and reviews.
• Orchestrated and actively engaged in design sprints and user experience journey mapping sessions aimed at crafting contemporary designs and enhancing category experiences for a rapidly growing online décor business.
• Led a specialized team dedicated to enhancing the content quality of the online décor catalog, encompassing images, video, product features, and recommendations, resulting in a notable 25% increase in incremental sales.
• Managed SEO and content enhancements to product detail pages to increase SEO ranking for new décor product catalog.
• Spearheaded the A/B testing program for HD Home, establishing process and protocols ensuring seamless integration and implementation of new capabilities and enhancements for the online décor business.

Atlanta, GA

• Directed and supervised internal Home Depot teams, stakeholders, and third-party vendors to successfully implement Live Chat on the MW platform for call center associates.
• Managed the entire process from requirements gathering, scoping, and development timelines to daily scrum meetings and weekly stakeholder communications.
• Facilitated training development and change management initiatives for call center associates to ensure seamless integration and adoption of the Live Chat system.

Atlanta, GA

• Oversaw the entire lifecycle of PLP & Search development, including coordinating team ceremonies, managing user experience and research initiatives, conducting A/B testing, and spearheading quarterly planning sessions.
• Functioned as Scrum Master during the Scaled Agile Framework quarterly program increment planning.
• Directed cross-functional teams spanning merchandising, product, user experience, and development departments to seamlessly incorporate visual navigation onto top-performing product listing pages, driving enhanced.
• Offered assistance and project leadership to the search product team in the successful implementation of Phase One of Dimension Search on homedepot.com. This innovative feature enhances the internal search engine's.
• Special Project: Led a cross-functional product and development team in the creation of a tailored experience designed specifically for tablet and mobile web users not utilizing the mobile app. Spearheaded.

Atlanta, Georgia, United States

• Successfully oversaw a $400K budget, coordinating efforts with external agencies and cross-functional internal teams to modernize and transition seventy-five category pages to a new platform. Resultantly, achieved an.
• Spearheaded and managed the homedepot.com cross-departmental, omni-channel Black Friday/Cyber Monday holiday event, driving a YOY revenue increase surpassing $100M. Developed comprehensive playbooks, processes, and.
• Orchestrated the creative and content production lifecycle for new product introductions, promotional initiatives, and do-it-yourself project guides. Strategically aligned these efforts with online marketing and.
• Managed and orchestrated the online creative teams to spearhead the "Let's Do This" rebranding initiative within a demanding 10-week timeframe. Oversaw the production of refreshed creative assets, including updated.

Atlanta, Georgia, United States

• Oversaw and directed the weekly creative and content production process with visual merchandising to update the homedepot.com homepage, including developing production schedules, collating product details, coordinating.
• Coordinated omni-channel digital campaigns for homedepot.com, synchronizing them with in-store and online promotions, encompassing major holidays and special events like Earth Day and Spring Black Friday. Managed all.
• Managed intake, review, and implementation of vendor product videos on product detail pages, showing a 27% conversion lift on products with video.
• Managed the video and photography production process with internal and external partners to continually provide updated assets to support new product launches, promotions, and special events.
• Managed the content development process for online DIY project guides in support of marketing campaigns.
• Special Project: delivered on-site assistance during the three-day Store Managers conference in Las Vegas. Engagement with store managers to demonstrated mobile app features, benefits, and usage to enhance customer.

Atlanta, GA

• Managed $10M marketing budget and partnered with SEM Agency to conduct SEO/SEM web-site audits to determine new ROI/ROAS goals to drive content updates to meet current and long-term business needs.
• Spearheaded the conception and execution of a highly effective $1M Home Services home show program in collaboration with an agency partner, aimed at amplifying brand recognition for Installation Services. This.
• Provided marketing support for the launch of the Staron Countertop program across 2000+ THD stores, orchestrating various elements such as store signage, in-store assets, associate training, and selling tools..
• Partnering with business stakeholders to pinpoint emerging high-growth sectors and crafting comprehensive multi-channel marketing strategies encompassing direct mail, email, print, broadcast, and online advertising.

Atlanta, GA

• Planned & coordinated $2M signage update, with major vendor partner, updating Installation Services signage in over 2,000 stores nationwide.
• Developed tailored training modules and support materials for the Home Services program, resulting in a notable 20% increase in associate engagement.
• Orchestrated the Installation Services Walk the Talk store communications month, overseeing content selection and composition to ensure impactful communication.
• Special Project: Organized and executed a successful Installation Services day of service in collaboration with Habitat for Humanity, managing logistics for over one hundred participants.
• Organized quarterly product line reviews with third-party installation vendors to maintain uniformity in installation projects across all US stores.
• Designed effective sales closing training modules, equipping store associates and managers with tools and techniques that led to a 10% increase in installation sales at the store level.

Portland Metro And Remote

Mission:To provide a unique and compassionate healing experience for individuals and their furry companions. Whether you're seeking relaxation, stress relief, or relief from physical or emotional pain, I am here to support you on your journey to wellnessServices: I offer both in-person and distance Reiki sessions to accommodate your specific needs and.

Suwanee, GA

Business/Marketing

Business

High School Diploma