Agata Prorok Email & Phone Number

• Heading the Marketing Department at a young Polish marketplace startup connecting buyers & sellers in the second-hand goods Home & Decor industry.• Managing a team of 5 marketing professionals.• Joined at a pre-launch stage, co-created a go-to-market strategy, and took the company through thelaunch phase in early 2023.• Working closely with Product & Business & IT during the pre-launch phase.• Responsible for creation and execution of a high-profile TV campaign aired on major Polish TV Channels(TVN, Polsat, TVP). TV spot available here.• Responsible for 360* marketing campaign ideation and execution.

• Heading the marketing operations of 6 private labels: Simple, Rage Age, Sprandi, Togoshi, Americanos, Eva Longoria.• Business development on 13 markets (EMEA region).• 360* marketing campaign ideation & execution.• Multiple team coordination.• Cooperation with product and business departments regarding KPIs and budgets.

Kraków I Okolice

Head of Marketing (Poland) for one of the most reputable Sporting Goods brands in Europe.• Responsible for brand repositioning and implementation of the "Intersport 2.0" vision.• Creative Strategy Director, responsible for ideation and supervision of creative campaigns, contentproduction: video, photo, copywriting.• Ideation and implementation of the entirely new marketing strategy involving brand repositioning,re-focus to digital/content/influencer marketing, the introduction of an omnichannel strategy.• 360* market campaigns, media buying, content marketing, influencer marketing, maintainingrelationships with Ambassadors & Influencers.• Cooperation with creative agencies and clients.• Managing a team of 8 marketing professionals.

Warszawa, Woj. Mazowieckie, Polska

* Brand Manager responsible for 3 markets: Poland, Czech Republic, Slovakia.* Creation and management of a nationwide 360* campaign.* Product management.* Coordination of Consumer Electronics channels (Sales, Marketing, 360* campaigns).* Strong focus on market and customer research.* Creation and execution of short-term and long-term marketing strategies with business-oriented milestones.* Management of e-mail marketing, marketing automation, DTP, lead generation, content marketing, influencer marketing, social media, UX/design.* Creation and execution of influencer marketing activities with high-profile Ambassadors.* Building relationships with the media, publishers, influencers, and bloggers.* Working at Amer Sports' international offices in Cracow, Prague, and Helsinki.

Warsaw

* One-woman army handling Product, Marketing and Operations.* Country Manager, Brand Manager for Showroomprive.com (Vipsters.com), a pan-European fashion e-commerce company listed on the stock exchange in Paris.* Single-handed creation and execution of a nationwide, high-profile 360* marketing campaign.* Product management, development, responsible for product market launch.* Creation and execution of a high-profile TV campaign with a Top Polish Ambassador, Basia Kurdej-Szatan, aired in major national TV channels (TVN, Polsat, TVP).* Creation and execution of short-term and long-term marketing strategies with business-oriented milestones.* Managing e-mail marketing, marketing automation, DTP, lead generation, content marketing, influencer marketing, social media, UX/design.* Negotiation, execution, coordination, supervision of contracts and cooperations with all third parties including Ambassador, Influencers, TV channels, and marketing agencies.* Content marketing (graphics, photo, video production and copywriting).* Market and customer research.* Building relationships with the media, publishers, influencers, and bloggers.* Working at Showroomprive's international offices in Paris, and Düsseldorf.

Remote

* Working with a variety of projects from seed-stage startups to brands with a multinational presence.* Providing a wide range of services including market & customer research, concept validation, MVP development, product management, business & marketing strategy, brand positioning, PR and content marketing.* Providing a one-stop-solution in terms of Strategy, Product and Marketing.* 100% remote.

Kraków, Woj. Małopolskie, Polska

* Creation and execution of short-term and long-term marketing strategies with business-oriented milestones.* Product management and brand positioning.* Managing e-mail marketing, marketing automation, DTP, lead generation, content marketing, influencer marketing, social media, UX/design.* Market and customer research.* Content marketing (graphics, photo, video production, and copywriting).

Cracow

• Creating short and long-term PR strategies.• Development and implementation of PR communications and optimization of their effectiveness.• Building and managing an image of the company.• Building relationships with the media.• Coordinating video production and photo shooting.• Creation and adaptation of press releases and business presentations.• Preparing media plans, commercial terms and controlling project budgets.• Carrying out activities in the field of Employer Branding.

Kraków, Woj. Małopolskie, Polska

• Managing and coordinating activities of a team of experienced professionals.• Project management (Asana, Trello, Toggl, Google Apps).• SEO and Content Audits.• Maintaining and monitoring Social Media,• Copywriting and creating press releases.• Contact with clients and building customer relationships.• Support in the preparation of specifications for IT solutions.• Creating briefs, timelines, and estimates, budget planning.

Kraków

• Managing and coordinating the activities of a team of experienced professionals,• Project management.• Building and maintaining relationships with customers and acquiring new partners.• Support in preparations of specifications and tenders for IT solutions.• Copywriting; press releases, sites and social media content. • Social media and internet marketing.

HR Operations Specialist for the UK market.• Handling HR queries and issues (covering onboarding, employee lifecycle).• Advisory and employee's support, resolving process-related issues.• Executing tasks according to quality standards.• Tasks coordination and management.

The non-profit organization "Reklamówka” working at the Institute of Applied Psychology.• creating advertising campaigns, • planning business development strategy, • creating and managing the image of companies, • events organization,• social media marketing,• copywriting,• organization of workshops and training sessions about PR and marketing, • co-creating an expert blog.

Cracow

Junior marketing at the marketing department in "Kino Kijów.Centrum".• organization of internal and external events, • contacts with the media, • weekly programs in radio, • writing press releases, articles and other materials,• cooperation with clients and acquiring new partners, • creating briefs.

Master'S Degree, Applied Psychology, Psychology Of Pr And Marketing

Activities and Societies: - Member of Association of Psychological Sciences "Pragma" - Student exchange program "MOST" - Warsaw, 2011/2012.

Postgraduate Studies, Digital Marketing