Content creation & Editing Creative solutions for B2B & B2C communicationDelivering compelling and effective B2B and B2C marketing copy that engages and motivates the target audienceMarketing communication solutions

Provide bespoke and highly effective private online tutoring in English Literature and Language (MYP, IB, SAT, AP, GSE, etc.)Guide students through the rigorous and competitive application processes for Ivy League and Russell Group universitiesCollaborate with students to draft concepts for personal statements that effectively communicate their unique qualities and achievementsEdit personal statements for Ivy League and Russell Group applications, ensuring clarity, concision, and persuasive impact

Developed curricula and content for the Misk Start-up School online learning courses in Product Design & Development, a MENA-based entrepreneurship program targeting young professionalsCollaborate with instructors to produce engaging and instructional scripts with clear learning outcomesCreate website marketing copy for Misk Start-up School online learning courses and website, effectively communicating the program's benefits to prospective students

Oversaw and developed the 9th and 10th grades English curricula, ensuring that all learning materials developed 21st century skills, global engagement, and aligned with TARL guidelines and IB standardsCreated online curriculum and assessments leveraging Zoom, Google Classroom, PowerPoint, and a variety of other digital learning platformsEnriched the secondary English curriculum with careers education, ensuring that lesson plans encourage students to think about potential career pathways in EnglishProvided data-driven and differentiated learning experiences for studentsDeveloped assessments and supported standardisation across English departmentProvided feedback to school administrators, school supervisors, and teachers in multiple rolesWorked in a fast-paced, demanding environment, shifting from in-person to online teaching, adapting quickly, and learning multiple new technologiesManaged project timelines and multiple tasks/priorities

Designed weekly and yearly English curriculum plans for 8th and 9th grades based on international best practice and alignment with Jordan contextCreated the curriculum scope and sequence design across the middle school for English subjectSupported teachers on both general and subject-specific (English) pedagogy (e.g., scaffolding to develop student reading and writing, developing open-ended, project-based learning activities, and gender-responsive classroom management strategies)Gained the trust and confidence of key school leaders, and introduced a wider selection of literary materials to the secondary English curriculum, including many works by local Arab writers and women of colourFounded the school’s first student organisation focusing on poetry, advised and fostered student creativity, self-expression, and creative writing skills

Created and sold NVQ (National Vocational Qualifications) training packages and managed the portfolio of training programmes for NVQ certification.Managed key client relationships and developed customised pitching packages based on assessment of client priorities and needsSupported business development by conducting needs assessments and situational analyses of NVQ market, developed proposals, and contributed to business growth strategy meetingsThrived in a target-driven environment with tight deadlines and weekly sales benchmarks

Played a key role as sales executive and lead copywriter for Perfect Wedding Magazine's Classified ad pagesDeveloped and delivered sales and marketing materials, facilitated direct cold sales, and managed client accountsCollaborated with colleagues to perform ad hoc administrative functions and provided exceptional customer service to ensure repeat businessExcelled in client relationship management, growing the company client base by networking with existing and prospective clients, delivering engaging sales pitches, conducting presentations, and attending relevant industry events