Agathe Legret Email & Phone Number

I am responsible in ensuring the One Search Team delivers the highest level of services and results to our key clients. I work alongside the Head of Search and wider Search team to develop our clients’ portfolio and grow the existing accounts. - Account coordination & Strategy: I oversee the coordination for our international clients (Accor, Kering) and ensure we offer innovative services such as the OneVisibility offer (SEO & SEA synergies)- New Business: I lead local and international Search pitches- Team management: I train the consultants to level up the quality of the deliverables

Management of the business unit working on the SEO Accor account. Accor is the main SEO Account in iProspect France, weighting 25% of the SEO department revenue. Ensuring the team dedicated to the project are delivering and successfully implementing the strategic roadmap and increasing our client’s performances.- Growing the Accor Account revenue- Managing a team of 7 senior SEO consultants- Creating the global SEO strategy and processes- Liaising with iProspect agencies in key markets to report on the global actions and performances

Johannesburg Area, South Africa

I am responsible to deliver the international owned media and content strategy for AccorHotels and make sure it is effectively implemented across +20 countries. NextGen 2018 Graduate:NextGen is a development programme created jointly by iProspect/dentsu with Google. It’s a Digital Marketing Leadership course split across five main modules, each covering a different facet of digital marketing and leadership.

Johannesburg Area, South Africa

Awards:Gold at the iProspect Awards in the category 'Better Together - Multi Market Digital Performance' (2018)Gold at the 'Trophées e-commerce' in the category 'Stratégie Digitale' (2018)

Paris Area, France

International Project Management- Leading international SEO projects for three brands and websites: AccorHotels.com, Sofitel/MGallery & Pullman- Transverse management of 30+ colleagues in iProspect agencies worldwide- Ensuring digital KPIs are met within the client’s demands at a national and global scaleSearch Engine Optimisation & Data- Increasing organic visibility of all sites (+29% of 1st positions in the search engine result page), conversion rate optimisation- Providing technical recommendations, user-experience optimisation, keyword research and semantic strategy- Following KPIs using Google Analytics premium and implementation of an in-house data visualisation tool (iAnalyse)Content & Brand Awareness- Intelligent Content: content strategy based on data, competitor’s benchmark and social listening- Creating engaging content such as articles, images and videos and working with publishers to increase the content’s reach- Organisation of international outreach campaigns to increase brands awareness and gain website visibility- Creating synergies with social media departments to optimise the campaigns impactAwards: Gold for 'Multi-Market Strategy' at the iProspect Global Awards (2016)Gold for 'Simplifying digital complexity' at the Dentsu France Cream Award (2016)Gold for the International strategy at ‘Les Trophées du Marketing’ (2017)Silver for 'Vertical Spotlight - Travel' at the iProspect Global Awards (2017)Bronze for 'Innovative client solution' at the Dentsu France Cream Awards (2017)Shortlisted for the Drum Search Awards and the European Search Awards (2017)Shortlisted for the ‘Grand Prix du Social Media’ (2017)

London, United Kingdom

My main account was Eurostar; it allowed me to work on search engine optimisation across four markets and develop efficient campaigns for the Travel Industry.- Liaising with clients and handling the day-to-day search activity as well as ad-hoc requests - Managing technical site audits and building tailored recommendations - Ensuring that clients campaigns are implemented, tracked and reported correctly- Working with other departments (PPC, Display, above the line) to create global digital strategies- Participating in international pitches to win new business - Training junior consultants Awards: Best use of search and Best use of content marketing at the Travel Marketing Awards (2016)

London, Royaume-Uni

- Supporting the Account Manager at all stages throughout SEO projects - Reporting on SEO performances and identifying search opportunities - Search Audit and Keyword optimisation - Link building Strategy & Outreach campaigns- Websites restructure and migration plans

London, Royaume-Uni

- Website Management of www.clubmed.co.uk- Search Engine Optimisation: On-site & Off-Site actions- Online performance reporting- Liaise with Digital Agencies- Social Strategy & Community Management- SMS campaigns, Mobile website and Apps Management

Paris

- Keyword Analysis and position monitoring- On-page optimisation: SEO Technical audits & recommendations - Off-site optimisation: Backlink Analysis, Link building Strategy - Copy writing: French and English digital press releases, rich content

Sophia-Antipolis

- Promotion of SKEMA Business School- Communication via social networks (official Facebook page)- Events planning and management

Masters Degree In Management, International Marketing & Business Development

Extracurricular activity: - Secretary of the SKEMA Student Association: Liaised between the board and the School Administration; organized.

Programme Erasmus, 60 Ects Credits

- e-Marketing - Strategic Management - Human Resources Management

Education record

Activities and Societies: Secretary of the SKEMA Student Association (September 2011 - December 2011, Raleigh USA) - International.

Undergraduate Classes Preparing For Competitive Entrance To French Business Schools

Subjects: Economics, English, Spanish, Philosophy and Mathematics

Baccalaureate In Economics (High School Diploma), Economique Et Social, Passed With Honors