Agathe Richard Desvaux Email & Phone Number

Dubai, United Arab Emirates

Région De Paris, France

Paris, France

Analysed sell in and sell out for brand performance and positioning, analysed competitors for packaging, formula, and communication innovation.Managed 2017 and 2018 projects, managed product development and innovation for 2018-2019, researched and presented new concepts for 2020.Briefed and managed creative agencies and internal services for text, formula.

Paris Area, France

Created product offering book and coordinated with individual markets for local market needs for Davidoff Cool Water Man extension launches.Analyzed and proposed full product line-up, pricing, targeting, and marketing activation plans to brief and direct creative agencies and supporting teams on product and communication development.

Greater New York City Area

Day-to-day management of the brand, assisting markets with needs and requests, tracking the budget and monthly revenue analysis.Collaborated with brand innovation by creating advertising, fragrance and strategy briefs, and approving fragrances, designs, and strategies.Created offering proposal and forecasting for Embrace collection brand launch.Lead a late.

Shanghai City, China

Collaborated on merchandise display and model fitting for nation-wide Made-To-Order event.Analyzed CRM and identified areas of improvements. Edited Mandarin website to ensure consistency with French, English and Spanish versions.Reviewed Loewe positioning in China with competitor price analysis and market research.

At the Printemps Haussmann Department Store Kenzo BoutiqueManaged the store and advised clients in their search, with focus on Chinese customers.Participated in boutique relocation, introduced Fall collection from new artistic direction.

Collaborated on Vogue China’s 50th anniversary month-long event preparations by proofreading financial statements, GANTT charts and attending meetings.

Intern to the Marketing Director. Collaborated on the launch of HAPPA World, an interactive 3D networking website.Reviewed and made recommendations on creative content and marketing campaign.

Intern to General Director, in collaboration with Olympic Committee; Advised on the Olympics video clips for the stadiums’ digital screens, approved by Olympic Committee. Translated and edited text featured on the screens of the stadiums.

Master’S Degree, Post Graduate Program Of Management Fashion, Design, And Luxury

Bsba, Marketing & Minor In Chinese Language And Culture

Shanghai Internship Study Abroad Program Jan-May 2013 --Studied at Fudan University in Shanghai- taking classes in Marketing and.

International Baccalaureate Bilingual Diploma