Frontend Engineer
CurrentLead the frontend development of TheDashShop, a localized e-commerce platform connecting retailers withcustomers in Las Vegas, Salt Lake City, and Los Angeles, leveraging geo-spatial technologies for a personalizedshopping experience.● Spearheaded development using Vue.js and Vuex, enabling efficient state management and seamless data flowthroughout the application.● Designed and implemented an intuitive UI/UX, including dynamic search and category navigation features,ensuring responsive and user-friendly design across devices.● Developed a delivery option feature, allowing users to search for available drivers, select a driver, and visuallytrack delivery progress on a map. This feature supports real-time updates as drivers accept and deliverpackages to customers' specified addresses.● Collaborated with cross-continent-based stakeholders, ensuring alignment of feature development with projectobjectives and market needs despite time zone differences. Achievements:● Improved user engagement by 40% through personalized shopping experiences and location-based product visibility.● Increased transaction completion rate by 35% thanks to the real-time delivery tracking feature, enhancing the overall user experience.● Boosted user retention by 25% with the redesigned UI/UX that catered to multi-device use.● Reduced application load time by 30% through optimized state management with Vuex, contributing to asmoother user experience for over 50,000 active users.