Anthony Burt Email & Phone Number

London, England, Gb

Suwon-Si, Gyeonggi-Do, Kr

New team within the Customer Go-to-Market function to build, develop and deliver the insight driven partner marketing strategy to fuel market share growth that also meet the needs of customers. These are campaigns that stimulate demand to drive value growth in key categories alongside joint business and supplier objectives. Building strong and credible relationships working in conjunction with stakeholders from commercial, operations, wider marketing function and our key supplier partners, such as Apple, Samsung, LG, Microsoft and Google. Own and support the biggest strategic campaigns within the business including multi-million New Term event which sees the biggest sales spike outside of Peak, Euro 2020 (now 2021!) our Christmas & Black Friday campaigns and key product launches from new Google smart speakers, PlayStation 5/Xbox to Dyson. All completed end-to-end from working with commercial/suppliers on the overall strategy, the briefing of the marketing plan, through to marketing delivery and post campaign reviews.

Manage media and creative execution across all channels. An advocate for understanding the customer to relay the right message at the right time. Developing clear brand communication and customer targeting strategies through the line.• Lead and own the end-to-end project management of a variety of advertising campaigns across both brand, tactical and product launches. Working closely with our commercial and wider marketing teams to deliver collaborative work streams• Work with multiple stakeholders in the development of media and messaging strategies across advertising channels (including TV, Outdoor, Press, Digital, Social and Radio). • Key point of contact within the Partner comms relationship. Working with senior stakeholders to build brand affinity between both brands, utilising 1st party data to understand the customer through all stages of the purchase journey. Driving sales, category growth and our share. • Managed and supported our World Cup activity with Samsung and LG. Our most successful New Term with Microsoft, Apple and Google and our Christmas 2018 campaign. Launched a multi-million Black Tag Event across all marketing channels including personalised OOH. • Manage campaigns from brief through creative development to implementation, including pitching for investment, post-campaign analysis and business wide reviews. • Day-to-day management of media planning and creative agencies (Blue449 & AMV BBDO) alongside in-house Creative Studio on all campaigns. • Budget management experience with accountability of the reporting of supplier funding, media expenditure and creative production costs.

Part of the Currys PC World brand marketing team supporting the production and management of all through-the-line advertising. Including, TV, Print, Radio, Outdoor, Programmatic Display and Paid Social. Building integrated commercially-driven multichannel campaigns across our customer touchpoints in the offline and online media landscape.

Milton Keynes, Gb

Graduate scheme with the UK's largest multi-channel retailer. Two rotations within traditional and digital marketing developing my experience and skills in the offline and online environment. Also had rotations in the Customer and Market Insight, Marketing Planning, Brand Communications & Design and Store Operations teams. Digital Marketing - Coordinated the day-to-day execution of the Argos Display & Paid Social channel – inclusive of assisting planning, overall strategy and monitoring campaign performance. - Interpreted data and presented analysis on Display performance to senior management, suppliers and commercial teams. - Day to day agency management and partnership with Facebook and Google. - Collaboratively working with Sainsbury's in executing geo-location advertising for new store-in-stores. - Working cross-channel with PPC, CRM and Affiliate teams. - Created strong internal and external relationships being pro-active, working at pace and delivering activity on-time whilst maintaining a positive temperament throughout. Retail Marketing and POS- Managed and coordinated the implementation of key category store displays. Including Video Games, White Goods, Apple range, Seasonal ranges and toy tactical displays and supplier funded units.- Ensured this was on time and to budget working with internal and external stakeholders - commercial, suppliers and store colleagues. - Oversaw solution development efforts to best address customer needs within our Christmas Decorations range for 2016 due to feedback from previous challenges in 2015. Contributed to £13million in revenue - including Sainsbury's-Argos stores for the first time. - Created planograms and store communications distributed to 850+ stores.

Milton Keynes, Gb

Management role whilst at University, my responsibilities included: - Weekend Duty Manager.- Supporting and assisting a team of 20+. - Delivering KPIs across our peak trading times. - Managing marketing materials and implementation in-store. - Supporting recruitment.

Milton Keynes, Gb

Greensboro, Nc, Us

- Opportunity to gain knowledge, communication skills and understanding the world of work. - Provided structured, hands-on experience of engineering and business processes. - Rotations in manufacturing, product development, procurement and marketing.

Bachelor’S Degree, Marketing

High School