Finally, a solution to Employment Ageism AND the skills shortage…When millions suffer from Ageism, even during severe skills shortages, why does it persist?In 2009 I first drew attention to the huge costs of Employment Ageism when the ABC 7.30 Report approached me to head up a segment on it. That headlined the night, and other national Media then took up the cudgels.**My naive belief?** By drawing national attention to Ageism, employers would see the urgent need to solve it. And that the Government would see billions to the budget bottom line.13 years later? The discrimination is even worse despite hundreds of media articles and extensive research proving that "The Right Person, in the Right Job at the Right Time" is what matters. Not whether they are 35 or 65.Why does it persist? Because employers don’t believe they discriminate on Age as they have policies against it and perhaps have a few employees over 55.And the over 45s, unless they have been seeking work, don’t believe it’s a serious and Systemic problem. They believe it is their fault and can solve it by taking personal responsibility - improving their resume, doing more training etc.For employers to profit from Ageism, their Line Managers just need access to the facts about why the Mature are at least as good as the Millennials. Then a few simple techniques to help you attract the best of the Mature.We provide a Training Program that we tailor for each organisation. It will deliver you great talent, no matter how big or small you are. The cost? Just $2,700 and no ongoing costs AND it will enable you to reduce your use of Recruiters for most roles. We guarantee that you will be hiring great over 45s within 3 months. The Stable and Wise Mission? Stopping the huge damage to the lives of millions of Australians caused by employment ageism.**To learn more, send me an email at tobym@stableandwise.com and we’ll catch up on Zoom.**When I'm not working? I play way too much tennis (says my wife!), both socially and in competition. And we now spend more time up north at our recently built piece of paradise, the Bushland Retreat at Smiths Lake.