Paul Benson Email & Phone Number

Exeter, England, GB

UK

Adopstar will provide you with a complete ad operations service ranging from trafficking through to training, data entry and full ad server migrations. We can help advise on new ad server capabilities, check creative dimensions, advise on ad server migrations as well as reporting and targeting.We guarantee 24 hours but regularly turn around requests in.

United Kingdom

ADITION UK is one of Europe‘s leading service providers offering unified adserving solutions for marketers, agencies and publishers. The ADITION adserver unifies the complex ecosystem of digital marketing across all channels in one central enterprise marketing platform for maximum marketing efficiency. https://www.adition.com/en/Our SSP platform Yieldlab.

London, United Kingdom

Digital advertising strategy consultancy.

• Provide full support for Ad Serving clients both internally and externally for DFP, GAM (DFPSB), DFA, Atlas, MS AdExpert and AdTech.
• Integrate video advertising solutions with JavaScript or XML based players with both in-house and commercial players such as Brightcove, Crackle and MetaCafe.
• Maintain in-house Ad Server Support portal and ticketing system for clients which includes an extensive knowledgebase and email alerts to clients whenever a product update or release is… Show more
• Maintain in-house Ad Server Support portal and ticketing system for clients which includes an extensive knowledgebase and email alerts to clients whenever a product update or release is available.
• Conduct training webinars for clients on various Ad Serving topics and trends including product updates and releases, also periodical training.
• Full client migrations with blue-chip clients, from one ad platform to another and setting up clients who are new to ad serving. Full migration includes business discovery, network architecture mapping, setting up ad.

• Online ad trafficking / inventory forecasting / troubleshooting across various ad serving platforms for various clients. Platforms include DFP, DFA, Falk, Dart Enterprise, Real Media 24/7 / OAS and Euroclick.
• Quality Assurance checking of all tickets completed by offshore teams.
• Extensive training of teams in India both in person and remotely which included switching an entire workforce. Training was in the use of DFP, DFA and Falk and technical training of 3rd party rich media… Show more
• Extensive training of teams in India both in person and remotely which included switching an entire workforce. Training was in the use of DFP, DFA and Falk and technical training of 3rd party rich media implementation.
• Ad network optimisation for various clients to help increase revenue and make workflows easier and help inventory.
• Keep trafficking guidelines documents for clients up to date with process changes, site tags or key value changes.

• Project management in the migration of Crimson Publishing from their in-house ad server to Falk AG AdSolution, based both in Trafficmaid and Crimson Publishing offices.
• Traffic and account management of various clients contracted by Trafficmaid.
• On-hand consultancy for the tagging of Falk AdSolution onto Propertyfinder’s re-launch site, including tag creation and campaign migration.
• Design and build of Rich Media templates in Falk AdSolution for a bespoke advertising creative… Show more
• Design and build of Rich Media templates in Falk AdSolution for a bespoke advertising creative on Assertahome and Propertyfinder websites.
• Support in migration of Hemscott.com, BCommercial and Scotsman.com from DoubleClick’s Dart ad manager to Falk AG AdSolution.

• Management of advertising inventory for The Sun Online, The Times Online and Page3.com.
• Proof copy for new creatives and ad campaigns.
• Create advertising slots, store images and promotional copy using the internal content management system.
• Maintain accurate reports of inventory levels, and supply sales teams with statistics based on impression and unique user figures gathered using both Dart and Red Sheriff reporting servers.
• Report site activity regularly to upper tier… Show more
• Report site activity regularly to upper tier management, and suggest ways of improving and promoting the individual site channels. Show less

• Management of advertising inventory for 60 websites using DoubleClick’s Dart for Publishers platform.
• Provide National and Regional sales teams with strategic advice on advertising campaigns ensuring value for money, customer satisfaction and promoting repeat business.
• Responsible for report distribution to sales representatives throughout the regions for assessment and client negotiation.
• Technical support for National and Regional sales representatives using DoubleClick for… Show more
• Technical support for National and Regional sales representatives using DoubleClick for statistics.
• Guidance on financial advantages of changing advertising platform, and managed implementation of the software by Regional web-design teams.