Anthony Gentry Email & Phone Number

Nashville, Tn, Us

New York, Ny, Us

Dallas, Texas, Us

Irving, Texas, Us

Irving, Texas, Us

A client/account facing analytics role, I work with both technical and non-technical members of our CPG clients to create and execute digital analytics and transformation strategies. From distilling client-specific marketing philosophies into explicit (and aligned) tracking initiatives all the way to weaving together disparate pieces of their digital ecosystem to allow for more holistic insights, I shift between technical and business work to provide whatever support is required to move efforts forward and deliver results for my clients.With a background spanning across technical, marketing, and operations roles, I'm able to interface with business executives to understand needs then turn around and act as my own project manager, business analyst, and technical resource to address those needs. It's certainly not a workflow that scales, but leveraging the flexibility of a purple squirrel leads to incredibly successful results for strategic initiatives, proof of concepts, and addressing high priority client needs.

Nashville, Tennessee, Us

Created, grew, and led team responsible for all company-wide Business Intelligence, data management, and operational enablement needs.— Achieved continual company-wide P&L improvements via systematically evaluating, improving, and automating fundamental business processes cross-departmentally— Managed budget, sourcing, contract negotiation, and vendor relationships for all data acquisition needs to support our outbound lead generation line of business — Created a capacity planning model to enable an S&OP process, improving client relations and financial forecasting via more stable and predictable performance of our outbound contact center— Implemented a centralized, self-service Business Intelligence platform to replace scattered and inconsistent operational and executive reporting— Implemented a third party ETL system and migrated existing ETL functions from legacy and unscalable Proof-of-Concept ETL scriptsTechnologies used: AWS Redshift, AWS Aurora/MySQL, AWS S3, Looker BI, Alooma ETL, Five9, Python, SQL, Google Sheets

Nashville, Tennessee, Us

Recipient of TA's 2016 "Mountain Mover Award for Innovation"— Promoted to Data & Analytics Manager and given P&L responsibility— Provided consultative support for data modeling, forecasting, and process improvement needs across all departments— Created and managed a data warehouse, providing the first comprehensive, company-wide view of marketing, sales, operations, and financial data— Relationship management for data vendors, supporting our outbound lead generation— Maintained and owned operational capabilities and efficiency for our 200+ agent outbound call center— Migrated servers and databases from on-premise to equivalent AWS cloud resources— Automated majority of data management tasks, improving stability and freeing up resources for more strategic needs— Build out a Proof of Concept ETL pipeline between various database systems, including MySQL, Redshift, and MongoDB— Architect and maintain the infrastructure used to support our data needs, spread between on-premise and AWS-hosted databases

Nashville, Tennessee, Us

— Promoted to Data Strategist and given more holistic responsibilities— Managed the development, delivery, and execution of B2B Search Engine Marketing (SEM) activities across all major platforms— Conducted financial modeling for marketing programs to optimize CPC/CPA against realized revenues— Evaluated, setup, and managed analytic tools for advanced visitor behavior tracking— Designed, executed, and evaluated split-testing experiments for improving visitor marketing funnels— Improved KPI monitoring and attribution modeling for lead nurturing channels by creating dashboards for the head of marketing and senior executives— Reduced Customer Acquisition Cost (CAC) by over 50% for SEM channels by creating and continuously optimizing bespoke landing pages for each campaign.— Trained and indirectly managed one additional team member to offload day-to-day campaign management in order to focus on strategic needsTechnologies Used: Google Tag Manager, Google Analytics, Optimizely, Unbounce, Visual Website Optimizer, Inspectlet, Hotjar, Act-OnAd Networks Used: Adwords, Bing, Facebook Ads, Twitter Ads, LinkedIn Ads, AdRoll

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— Manage departmental websites, analyzing Google Analytics data to optimize content— Fully maintain CentOS-based server hosting multiple departmental micro-sites— Consulted local business owners to develop, execute, and optimize digital marketing initiatives; including website design, social media, and multi-channel advertising campaigns— Developed and executed multi-channel digital marketing initiative for new MBA program, generating sufficient enrollment levels for an initial cohort of students

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Assisted in the support of a departmental IT infrastructure. Duties included tasks such as frontend support, backend maintenance, and streamlining and automating daily tasks. Coordinated and assisted in the development of an integrated student admissions system for the College of Social Work.Created process documentation to standardize and centralize systems administration.Designed, created, and curated surveys using IBM SPSS Data Collections software.

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Provided hardware and software support to computer lab patrons.

Knoxville, Tennessee, Us

— Create map-based exploratory analytics dashboards of various publicly available Center for Medicaid and Medicare data sets

Nashville, Tn, Us

Interned on the Enterprise Product Development group, supporting the roll-out of the Lawson Financial System for General Ledger, Procurement, Billing, and AP Workflow.— Analyze the data crosswalk used to map the legacy General Ledger system to the new Lawson system, reducing charge errors by correcting inconsistencies.— Develop a robust General Ledger numbering scheme for the billing system, replacing multiple conflicting number systems— Develop technical design documents for the Procurement Card workflow process.

Blackfriars, London, Gb

Interned on an internal consulting-oriented group with responsibility over inventory improvement for the Americas regions (North and Latin America)— Monitored, managed, and optimized inventories across entire Americas region while maintaining optimal service and capacity levels across Unilever's supply chain network— Managed aggregate reporting, gap analysis, and benchmarks utilized for improving working capital management— Redesigned various inventory reporting tools; improving data integrity and reliability, as well as end user clarity— Created documentation and provide training on ways to utilize said tools— Worked at global, regional, and local levels across disparate business and cultural units to unify inventory management practices— Worked with global program team to drive adoption of safety stock recommendation system to reduce inventory levels— Developed training materials and held workshops to drive improved utilization of Terra software in the planning process; increased utilization from 20% to >80% in 6 months— Integrated Demand Driven Replenishment system in North America, responsible for customer service level of 99% while reducing inventory 30% and compressing plant lead times— Re-architected interface between pilot supply planning system and SAP, improving reliability, stability, and documentation— Worked with and gained support from senior leadership in driving various initiatives

Ann Arbor, Mi, Us

Restructured and retrained store staff to enhance product quality while simultaneously reducing product variation. Improved corporate audit score from 2 (out of 5) stars to 5 (out of 5) stars within one audit period. Adjusted food and supply orders based on trending demands, reducing product waste.Assisted with installation, configuration, and troubleshooting of the Domino's 'Pulse' POS and store management system