Amy Germann Email & Phone Number

New York, New York, United States

Greater New York City Area

Greater New York City Area

Greater New York City Area

• Account lead for in-line brand, maintaining strong client partnerships and cohesive internal team while focusing on strategic opportunities to expand business within network partners
• Head of new business team for various pitches across therapeutic categories. Formalized internal process, lead strategy development

NYC

• Account and strategic lead for diverse group of accounts. Responsible for all aspects of account management from SOW development, brand planning, proactive strategic recommendations, client partner.
• Consumer launch of targeted therapy in melanoma within increasingly crowded marketplace
• Preparation for label expansion of inline hospital-based IV antibiotic. Exploration to uncover potential motivation to prescribe earlier in treatment paradigm despite behavior to reserve “big guns” for later lines
• Pro-bono migraine awareness campaign – insight mining through concept selection

New York, NY

Account lead for US and Global launch from campaign development through PDUFA. Effectively navigate sensitivities between US and Global teams. Strategic planning, market preparation and message evolution for competitive entrants.

San Francisco

Account lead for oncology HCP print and digital launch from positioning through creative campaign. Maintained mature brand with heavy focus on planning and preparation for LOE. Participated in new business explorations based in the San Francisco bay area.

San Francisco

Brand planning and day-to-day account management for multiple accounts, increasing agency revenue across the board. Pitch-free win of US business based on impressive work with Global team. Managed new positioning and campaign development for launch of new product indication.

Brand planning and day-to-day management including product repositioning and launch to new sales force/audience, message refinement to existing audience with low receptivity. Brand maintenance and seamless coordination between NY-based team, NJ- and CA-based clients. Trailblazer for San Francisco account representation, primary account lead.

Challenged with working on brands not supported by a field force, had to rely on innovative approaches to non-personal promotion. Developed extensive direct mail campaigns, direct response ads, web sites and instructional DVDs.