Senior Marketing Communications Specialist leading communications team and writing internal and external communications as well as marketing materials.• Leads marketing communications for the Maxxsonics family of audio brands – MB Quart, Hifonics, Crunch, and Autotek.• Bridges internal departments as a point of contact for press releases and news on products, partnerships, promotional events/trade shows, and critical updates.• Conducts reachouts/follow-ups with press release media contacts working in tandem with marketing and sales teams.• Posts to social media feeds including Facebook, Instagram, and LinkedIn. Manages overall post activity and data metrics while engaging with comments and questions. Reports to Marketing and Sales teams on feedback for social media activity/individual post performance.• Serves as primary social media liaison with consumers and dealers, answering questions on product lines and providing background/information on vehicle installations, car audio setups, and other general issues; resolves issues or provides next steps; oversees vehicle build/demonstrations sponsorships.• Acts as a social media funnel between consumers and Maxxsonics departments for consumer vehicle sponsorships, technology support, product inquiries, and sales assistance.• Creates and manages brand product data/spreadsheets for Maxxsonics audio products distributed via Amazon.

Marketing Communications Specialist passionately creating external and internal communications while promoting product image for the Maxxsonics family of audio brands including MB Quart, Hifonics, Crunch, and Autotek.• Creates external communications to promote Maxxsonics brands and product image and publishes via CMS platforms, advertising, press releases, social media, and blogs. • Writes communications such as press releases, product updates, marketing materials for promotional events/trade shows, and internal newsletters.• Creates internal communications for product awareness, upcoming shows, social media activity, and overall company business objectives.• Manages the Maxxsonics website as well as websites for the entire family of audio-branded products.• Implements marketing plan by writing, editing, and designing product sheets, branded email blasts, scripts, and teasers/follow-ups for promotional events/trade shows for use by consumers, dealers, and vendors countrywide.• Manages marketing, email, press release, and social media calendars, collaborating with marketing and sales teams and directing final input of product lines to showcase as part of the marketing plan’s projected forecast.• Monitors social media activity by actively engaging with comments in post feeds, answering questions or concerns, and managing inboxes across the family of Maxxsonics brands and the Maxxsonics corporate page.• Assists with trade shows, event logistics, giveaways, and marketing promotions.• Gathers, manages, and updates product data for consumer awareness and vendor distribution.• Assists in product photoshoots and manages post-shoot edits for publication to branded websites, emails, press releases, social media, and blogs.

Client Marketing Specialist at a global information services company, providing data and analytical tools to clients in more than 65 countries worldwide. • Converted 30+ sales opportunities in one month’s time, leading the team in production and contributing to quarterly revenue growth of $340K. • Researched prospective customers, identifying and contacting decision-makers through multiple channels including social media. • Supported Experian's focus on the CIS Growth Channel using data to address customer credit needs for productive discussions and informed decisions within expected timeframes.• Presented the value proposition of Experian's solutions and connected customers with account executives while reporting on the success of campaigns and lead generation activities.

Regional Account Manager at a privately-owned wholesaler and boutique retailer of rawhide for dogs.• Created B2B and B2C communications and advertising (both copy and design) for new business development and brand awareness, adding additional retail stores countrywide.• Researched and initiated new business opportunities through email campaigns and targeted calls, growing revenue 15% by adding new clients.• Further developed relationships with existing customers by focusing on the company's value proposition.

Marketing Communications and Sales Specialist with the new business development team of a global research consultancy advising clients on new markets, innovation, brands, and strategies.• Developed ideas and wrote content for social media, marketing, sales scripts, and email blast campaigns.• Provided creative and design elements to customer and prospect campaigns including RFP support and presentations.• Generated leads on new business development and opened doors with prospective customers, helping to land major Fortune 500 company with more than 70,000 employees. • Qualified sales opportunities in marketing campaigns by creating targeted emails for segmentation, fielding calls, and analyzing prospects. • Initiated new business development, market research, and client analysis through CRMs, lead generation, and marketing campaigns. • Compiled/coordinated promotional materials for national trade shows and managed trade show logistics ensuring overall organization. • Trained staff and contractors on core process. • Maintained customer database and created reports detailing leads lists, email activity logging, and contact and account pipelines.

Independent contractor with an award-winning innovator and leader in the creation of sports and entertainment-based marketing platforms.• Provided on-site customer support, promotional marketing, and project management for the Bridgestone/Cadillac golf clinics partnering with the PGA Tour at major golf venues countrywide.• Collaborated with team to ensure success of events within timeline and on budget.

Marketing Communications Specialist at a privately-owned wholesaler and boutique retailer of rawhide for dogs.• Created communications and advertising that increased sales and created new business. • Managed satellite office, including the redesign of the filing system, maintenance of product inventory, and fulfillment of incoming orders.