Andrew Gordon Email & Phone Number

Disruptive Ad tech for B2B Brands,ITP Data Activation™ Our Profit-Producing Targeting Technology Now you can identify prospects who are actively pursuing a purchase of what you’re marketing, in real time. These identified prospects represent your most direct path to a sale…the low-hanging fruit…your quickest path to profits. This behavioral targeting data will allow you to focus your marketing budget only on those prospects who are likely to buy, so you can stop wasting money on those who won’t. We call this, ITP Data Activation™ and it uses Behavior Tracking, Identity Resolution and Machine Learning AI to identify your best prospects. The “ITP” stands for Intent To Purchase. The best part is you can reduce your cost to generate a qualified lead by 25% and as much as 75% depending on how good the pre-activated data is and what marketing tactics you are employing.Always Know Who's On Your Website & in Your Conversion Funnel with Our VIPixel™While ITP Data Activation™ represents prospects who are actively pursuing a purchase of what you're selling, The VIPixel™ represents prospects who are actively pursuing that purchase and have already identified your business/URL as one of their options. They are anonymous prospects who you need to pull into your marketing funnel and can be a quick path to profits. And thanks to the VIPixel™, you will know exactly who they are.With the VIPixel™ on your website, we’re able to identify, your website traffic after we filter out bot traffic. Your website may be receiving 20%-40% bot traffic. When using 3rd party pixels (Facebook, Google, Adroll), you are wasting 20%-40% of your retargeting budget on Bots. This allows you to reach and retarget your anonymous website visitors through any ad platform without relying on expiring or platform-dependent cookies. Since you own the bot filtered data, you can upload a custom audience and drastically reduce your retargeting costs.

MyLawsuit.com creates a competitive marketplace for bidding on contingency fee tort lawsuits. Our network brings together individuals seeking to collect damages with qualified attorneys who are willing to accept cases on a no money down, contingency fee basis; fees are due only if the case is successfully litigated and an award is collected. MyLawsuit.com is also a social network in which plaintiffs and attorneys alike can turn to others in similar situations for advice and information regarding their case and particular goods, services and medical attention they are seeking. Finally, MyLawsuit.com allows individuals and lawyers to find financing for their cases and case portfolios, respectively.

Direct Impact Group is a direct marketing firm obsessed with measured accountability for every marketing dollar spent. We are not your typical ad agency; we’re not even your typical direct response marketing firm. We’re different because we have a proven methodology that joins fundamental direct response marketing principles with emotionally driven creative messaging and highly responsive media. We’re NOT a jack-of-all-trades advertising agency. We’re in the business of lead generation. We don’t market $19.95 products. We generate B2C & B2B leads for high-ticket items, and most of our clients have products or services with complex selling messages. We Live, Breathe, Eat and Sleep KPIs to Deliver the Right ROI. Our sole focus is developing creative messaging and making strategic media buys—for TV, radio, online, direct mail and print—that generate cost-effective, qualified sales leads resulting in set appointments, scheduled consultations or initiated registrations. Our proprietary technology tracks and measures response, making every marketing dollar accountable.

Pollen-8.com is a online community where marketers and reviewers can meet to promote products and services, and at the same time, enhance social media influence.Pollen-8.com enables marketers to write one pitch for their product or service and with a few key strokes,reach our community of online reviewers. Marketers and reviewers can each select the best match for a partnership.

B.S., Mass Communications

Education record

Education record