Creating bridges between international airlines & related industries and Pakistan - vice versa. Offering all International Airlines the opportunity to expand their network with the addition of Pakistan. Let us know how we can tailor a workable, sustainable and lasting business environment for your Airline to operate online or offline in Pakistan. Consult@MarshalWings.com

- Achieved 2011, 2013, 2014 Annual targets through marketing & sales efforts.- Developing the national brand plan for Oman Air based on the global plans for the brand.- Responsible for planning, budgeting and implementing tactical marketing rationale for Oman Air Pakistan for the year 2011-12 & 2012-13 to increase uplift at all major destinations within the network.- Building strategic plans for ATL, BTL and 360 degree marketing for Pakistan.- Developing KPIs and… Show more - Achieved 2011, 2013, 2014 Annual targets through marketing & sales efforts.- Developing the national brand plan for Oman Air based on the global plans for the brand.- Responsible for planning, budgeting and implementing tactical marketing rationale for Oman Air Pakistan for the year 2011-12 & 2012-13 to increase uplift at all major destinations within the network.- Building strategic plans for ATL, BTL and 360 degree marketing for Pakistan.- Developing KPIs and ROI measurement formula for marketing and sales efforts during the year. - Building strategic alliances with organizations, companies and agency/retail network for cross promotional benefits, incremental future revenue and achievement of targets.- Designing and executing all BTL activations including trade fairs, seminars and regular meet ups for agencies and trade partners, corporate and end users in online and offline stations.- Introduction and Launch of Oman Air Airbus A-330, a product extension and enhancement in Karachi (2011) and Lahore (2012) to fulfill the demand created via marketing slashes all around Online and Offline stations of Pakistan.- Conducted national training sessions for in-house enhancement of product knowledge and to identify key progress indicators to help achieve and sustain growth.- Closely working with Country Manager - Pakistan to build strategies focusing on enhancing brand value to attain larger market share and growth.- Pricing strategies regularly implemented to ensure the balance between customer satisfaction and maximum revenue generation.- Daily monitoring of flights using Sabre Solutions and InterAct to continue implementation of sales and marketing strategies.- Monthly monitoring of report and analysis to:- o Devise/refine strategies as per report analyses to maximize sales during low seasons. o Analyzing seasonal market trend to design product push campaigns.- Creating local and international affiliations for Oman Air FFP named “Sindbad” Show less

- Development and implementation of the Feb to June 2010 Brand Plan for DawnNews. - Responsible for the on ground execution of the DawnNews 8-11 Urdu program soft launch in March 2010 that included ATL content, Hoardings, and POS splashes nationally.- Worked closely with the marketing manager to develop a key research plan for the channels’ Urdu launch.- Development of all Communication briefs to the In house creative team for all communication designs and materials… Show more - Development and implementation of the Feb to June 2010 Brand Plan for DawnNews. - Responsible for the on ground execution of the DawnNews 8-11 Urdu program soft launch in March 2010 that included ATL content, Hoardings, and POS splashes nationally.- Worked closely with the marketing manager to develop a key research plan for the channels’ Urdu launch.- Development of all Communication briefs to the In house creative team for all communication designs and materials. - Planning and execution of complete outdoor marketing campaigns for the DawnNews re launch in Urdu (24 hour Urdu programming). -Development of the Brand Plan for DawnNews for the year 2010-2011 including all communication, financial, and strategic plans for the Umbrella Brand and specific flag ship programs.- Worked closely with the Senior team for development and implementation of the Marketing Plan for major programs of Dawn News including:-• Market Research comprising of Focus groups, surveys and Rating analyses. • BTL executions including Hoardings, Direct Sales activities, Mall and road campaigns etc.• Radio Marketing campaign development for major programming• Print campaign development for Newspapers and Magazine advertising.• Viral Campaigns• Media partnerships, Sales pitch presentation, Media sales, Research and Client services - Linking of all major campaign on all marketing platforms creating a 360 degree campaign for the DawnNews brand and specific Programs.- Creating financial and non financial long term & short term Media Partnerships and cross promotional agreements- 174 Media Partnerships/Collaborations/Agreements in one year. Show less