Agha Zohaib Ahmed Email & Phone Number

Karachi, Pk

Karāchi, Sindh, Pakistan

- Assist department director in the development of a strategic communications plan to support the Dunya TV mission, goals and objectives.- Collaborate with business and finance leaders to develop and communicate detailed business plans, as part of strategic planning process.- Established strategy dashboards and charts; informing and compiling multiple strategies on market and user insights, improving data visibility by 20% - Updated existing data streamlining processes, resulting in a 15% redundancy reduction.- Implemented demand forecasting models, improving data forecast and accuracy by 30%.- Worked with Sales, IT and marketing teams to optimize key workflows to identify costs, results and opportunities, streamlining business resources by improving internal system integration, resulting in decrease in time needed to infer customer data insights used to develop sales strategies. - Spearheaded a major pricing restructure by redirecting focus on client willingness to pay instead of product cost; implemented a model which increased overall sales figure and profit margins.- Performed various calculations to determine projected response levels and audience delivery. Conferring with the other members of the media team to meet marketing goals and objectives- Provide continuous analysis and updates on sales and revenue activity, ensuring the quarterly business outlook is accurate and highlighting risk areas.- Build and foster collaborative relationships with other departments within the organization to stay informed and abreast of new initiatives.- Ensure all client and stakeholder queries, requests or complaints are handled in a professional manner that maximizes company profitability, client retention and collateral management- Leading Marketing & Marketing Operation Department and efficiently achieving desired results.

Karachi

• To analyze the viewership/ ratings pattern of TV audience with the help of rating software (MediaLogic Peoples Meter & Rview).• To analyze data, trends and agency / client performance, develop solid strategic sales plans and prepare and conduct presentations.• Collaborate and consult with major agencies / clients on all levels, across multiple stakeholders, with the goal of extending relationships.• Address key client / agency queries and resolve them in an expedited manner• Provide continuous assessment of key markets and potential clients, while furnishing oversight and guidance regarding effective client acquisition strategies, prospecting techniques, promotions utilization, advertising, and related functions.• Create and implement marketing and sales strategies along with various promotional programs while tracking progress versus established internal and external industry benchmarks with a focus on revenue generation and cost control.• To analyze the FPC of Dunya News vis-à-vis competition on a fortnightly basis • Be in close coordination with transmission & keep updated with the latest changes in programming & accordingly notify all concerns. • Conduct, seek & share proposals for qualitative research on a quarterly basis. • Generate ideas for promotion of Dunya TV as a brand, and look for all possible avenues which can generate maximum recall & top of mind of the brand. • Working in close coordination with different research organization (Media Bank, Media Monitor etc) which enables us to have a proactive approach in the promotion of our brand.• Finalize different methods of extracting effective rate per minutes and cost bifurcation and different events/programs and segments.• Coordinating with various departments such as News, Current Affairs, Creative, etc. to ensure timely execution & delivery of things.• Responsible for staff training and orientation.

Handle Remittance and Client services area and provide efficient & courteous service to internal & external Clients.

Postgraduate Degree, Data Science & Artificial Intelligence, 3.5

During my Post Graduate Diploma in Data Science and Artificial Intelligence, I delved into an intensive curriculum covering diverse topics.

Master Of Business Administration (Mba), Marketing, 3.58

During my MBA journey, I delved into a rigorous academic program that provided me with a deep understanding of various aspects of business.

Master Of Commerce, Finance, General, A