Andre "Deco" G. Hryniewicz Estrella Email & Phone Number

"A collaborative approach is one of the best way to perform and interact as team leader and member. As social human beings, I believe we go beyond targets together with a supportive and challenging environment with space for development"Andre is speaker, mentor and a senior commercial savvy professional that overcame many challenges in businesses willing to challenge its status quo.Energetic, passionate and hands marketer with experience in a wide number of positions and projects within the Food and Beverages space.Using a collaborative style, liaised with excellence with internal and external stakeholders to deliver sound business plans and projects."Most of my life is driven by 80% data analytics and 20% gut feel, trusting that there is always a great opportunity and learning behind a new and unknown path.""This approach has proven a great learning curve. The more experienced I become, the greater is my hunger in being exposed to greatness and big challenges".  Over 10 years’ experience in end to end Marketing roles including: - Setting, managing and executing the overall marketing plans; - Increasing Brand awareness through ATL, BTL campaigns (TV, radio, digital/social, PR, sampling, events); - Managed partnerships with external design, digital and creative agencies; - Category insights generation through Unify/IRI, Quantium and Ad-hoc consumer research to support NPD pipeline and Customer engagement; - Driving the Innovation agenda, project manage key stakeholders through a combination of design thinking tools and stage to gate process; - Launched +10 brands and 50+ lines extensions locally and overseas; Over 5 years’ experience in KAM-BD roles with strong local (Coles, Woolworths, Aldi) and international accounts (Tesco, Sainsbury, Reeve, Carrefour, Cencosud, Metro, Costco, Cosmo Centre, Importers-Distributors); Overseeing P&Ls, Budgeting/Forecasting, pricing modelling, business analytics to support decision makingAnd mentored, coached, lead and developed my peers and also cross functional teams.

Listed skills include Marketing Management, Marketing Strategy, Brand Management, Fmcg, and 35 others.