I am a certified digital marketer and e-commerce specialist with a proven track record in developing and executing digital marketing strategies that align with business goals. I specialize in Media Buying along with social media management and search engine marketing. My expertise includes running Google, Facebook, and Amazon campaigns to generate qualified leads and improve customer acquisition and conversion rates.I find myself at the intersection of two worlds: years of professional experience in an industry that’s steadily becoming outdated, and new Gen Z-driven market. The journey hasn’t been easy—navigating between the wisdom of the past and the innovation of the future comes with its own set of challenges. However, this unique position gives me the ability to merge tried-and-true strategies with fresh, cutting-edge ideas.With over 12 years of experience in IT sales and project management, I shift to digital marketing in 2019, bringing my skills in campaign optimization, website development, and customer engagement. I have hands-on experience using tools such as Google Keyword Planner, SEMrush, HootSuite, and more, and I am skilled in platforms like WordPress, WooCommerce, Elementor, and Shopify.Industries I've worked in include retail, F&B, fashion, cosmetics, and home interiors, and I am always looking to leverage my diverse experience to help businesses grow their digital presence.