- Develop and execute Growth Strategy- Build and Lead the Growth Team- Drive results across channels, including paid ads, organic marketing, and CRM

- Build and manage CRM, Performance Marketing, And Growth Products- Handle promotional tools and deliver results based on the business objective- Develop and execute Growth Strategy

- Develop a Growth Model and Growth Strategy- Built Performance Marketing and Growth Team- Manage CRM, Performance Marketing, and Growth Product- Handle Growth Business for two business vertical: BukuWarung and Tokoko

- Acquire Gojek new users using products experience, referral program, voucher or promotions, CRM, and Performance Marketing

- Increase app engagement by establishing more use cases in Gojek app using app experience, in-app communication, and monetary or non-monetary promotions

- Generate new users through the paid channel- Increase engagement for installed users to do more transactions- Acquire drivers through paid channel

- Revamped the entire SEM Structure to generate results more efficiently- Managed all product category campaigns to drive more transactions through copy, keywords, landing page, and targeting optimization- Deliver reporting on a daily, weekly and monthly basis

Sephora Digital SEA (formerly Luxola) is responsible for the e-commerce activities of Sephora across South East Asia, Australia & New Zealand.

Responsible for handled corporate customer health's brand such as Sangobion, Neurobion and Seven Seas in digital media.Digital Marketing Strategy- Developed strategy support for campaign and its digital advertising to improve performance and successfully reached 100% of objectives- Developed Editorial Plan for digital marketing channel such as social media, website content, and Email Marketing- Analyzed and measured the performance of campaign and its digital advertising to support manager for making decisions on campaign’s optimization- Supervised on going online campaign with agencySocial Media Management- Enhanced format and usability of social media content plan to improved the effectiveness of content- Increased follower of @Sangobion4Life up to 61,3% through organic content- Increased fans of Sangobion page on Facebook up to 90,9% within 5 months- Created high impact content with average reach 2.000 to 3.000 on Facebook- Improved engagement with followers and fans to maintain relationship (increased Klout Score from 47 to 66 on Sangobion’s social media account within 2 months)- Integrated offline marketing activity with digital marketing activity for publication efficiencyWebsite Optimization- Maintained website in good standard of quality and in timely manner- Increased monthly visit up to 272% within 3 months on website SangobionCreative Design- Designed ad copy and banner for digital advertising with CTR 0,1%-0,2%- Successfully handled campaign: Pohon Maaf Sangobion, Kotak Amal Neurobion, Finger Dance Neurobion, Sangobion’s Anemia Screening Test, Sangobion Femine Brand Launching, Sangobion Femine’s FemineGals Photo Battle, Sangobion Baby and Kids’s Your Digital Baby and Kids Apps.

CAMPAIGN MANAGEMENT (Digital Online Marketing - SEM)Created digital/online marketing strategic- Researched, planned, and implemented online campaign strategy for clients- Developed ads plan for potential clientsCampaign Building Managed campaign & on going campaign Building- Built a relevant campaign structure and managed client’s online campaign (Axis, Astra, Samsung, PHD, etc +10 clients). Achieved and delivered 100% of their campaign’s objectives- Designed and directed a campaign work flow for execution by team memberCampaign Optimization- Budget Management. Managed the total budget and manage allocation of budget to each campaign- Bid Optimization. - Developed keyword / Target.- Increased SITTI’s SME revenue up to 20% within 1 month through creating high impact copy ad, bid optimization, and maximized the ad zero campaign- Increased CTR of all managed campaign from 0,03% to 0,1% (300%) through copywriting, keyword listing and landing page optimizationCampaign Performance Reporting- Enhanced format and usability of client’s campaign report to provide useful campaign performance data and to improve client’s servicesWeb Analytic- Monitored campaign daily using measurement tools such as Google Analytics to gain insight on how to improve campaign performance