Research project on communication channels and methods directed at domestic and international audiences in private and public sector.

The role is largely centered around combining processes, metrics, and technology to support the entire global sales and marketing organization. Specifically:- Measuring and evaluating marketing performance - Strategic Agile planning, budgeting, and improving the overall marketing process- Achieving programs clarity with success criteria, as well as org-wide BMS alignment in conjunction with Analytics- Selecting and implementing marketing and CRM technologies- Providing professional development for the marketing team- Creating and managing global user training sessions and org-wide communications as it relates to change management- Providing best practices on documentation, cross-system performance and content management- Providing behind-the-scenes activity and development efforts to ensure newly implemented processes are running smoothly and campaigns reach their goals-Providing services to support the central goal: value creation — for customers, internal users (employees), and business unit stakeholders alike

- Strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product marketing.- Implement Marketing Automation Software (Pardot) on the existing Salesforce (CRM) system with PI insight and analytics.- Develop and oversee lead nurturing programs and analyze customer journey experiences.- Design and oversee mobile application development for customer facing and inside sales purposes via Heroku. - Develop and oversee marketing communications including branding, public relations, advertising, white papers, trade-shows, online and in person events, content and collateral development- Conduct research for new market segments as well as develop responsive campaigns for company website. - Oversee content creation either directly or on an outsourced basis.- Create compelling value propositions, promotions and business cases for prospects based on a deep understanding of life sciences and healthcare market and client objectives.- Work closely with Sales Management to develop and manage lead generation programs, channel and partner strategies.- Oversee product marketing activities including managing product launches, sales training, sales presentations, competitive analysis tools and providing general sales support.- Develop and manage the annual marketing department plan and budget.- Develop and track metrics and success criteria for all marketing programs and activities.

Established in 1968, Manchester, CT based Scan-Optics is a nationally certified Woman Owned Business Enterprise that is a recognized global leader in document processing and imaging solutions and services. Holding 20+ patents with extensive experience working with U.S. and International clients, Scan-Optics has expanded its unique capabilities to outsourced document management services, scanner sales and scanner fleet maintenance and fulfillment. Scan Optics enhances customer efficiency, reduces costs, improves turnaround time and accuracy and frees its customers to concentrate on and invest more in their core businesses.Responsibility of this position included all aspects of corporate marketing, product development and strategic account management: -Market Research and Case Studies for new product launch and development with quantitative and qualitative analysis; featured in Infotrends 2014-Channel sales program development with marketing toolkit (promotional collateral, trade shows, open house events, press release and packaging)-Cross team marketing international email and social media campaign development and execution reaching out to more that 125,000 potential clients-Corporate web development and maintenance for Scan-Optics domestic and global websites, SEO and Google Analytics-International product launches and partnership announcement launches ( US headquarters, UK division)-Vendor contracting and outsourcing initiatives-Monthly educational webinars with partners and Scan-Optics Clients-Complete corporate re-branding and brand awareness programs that ensured consistency of messaging across media platforms-Promotional new product videos and interactive web pages

IPS is a full service solutions provider for marketing and collateral management, specializing in cross media campaigns. We help our clients establish and maintain effective and personalized marketing solutions. Our products and services include variable data print, print on demand, PURLs, and comprehensive fulfillment on-demand and warehousing capabilities. IPS provides expert implementation and analytics for enterprise wide marketing campaigns, increasing ROI and reinforcing brand identity for our client base. IPS has invested in all of the latest technology to execute sophisticated cross-media campaigns. A cross-media campaign combines the traditional print paradigm with e-mail, personalized URL’s (PURLS), QR codes, mobile and/or social media down to the individual level. This one-to-one relationship deliveries an audience specific content with an actionable process, through multiple channels of media, simultaneously as one integrated campaign. Corporate Marketing Coordinator Position Includes-Market Research for corporate clients with quantitative and qualitative analysis-Corporate presentation development for sales department at IPS-Cross team marketing campaign, corporate web-store development and maintenance as well as distribution and fulfillment of marketing collateral- E-Newsletter development and publication- Region-specic trade show and networking event coordination and attendance, including supporting product development and ASI research- Design and execution of marketing campaign for bio-medical engineering and medical facilities- Account management and branding roll outs for insurance and reinsurance companies- Design, distribution and direct marketing campaign development for small to mid size businesses- Vendor contracting and outsourcing initiatives- CRM maintenance based on specific industry- Contributed to the CSR by providing support to multiple non-prot organizations within Fairfeld and New Heaven County.

Responsibilities of this contract position included leading the team of employees in various projects such as creating online social media content, product photography for domestic and international e-commerce stores, working with consumer relations and suppliers, developing marketing strategies based on product specifications.

Was responsible for product photography, photo editing, design of promotional materials in Illustrator, development of sell sheets in InDesign and customized website

Staff at the jewelry business. Work involved design process, jewelry databases, development of high-quality jewelry photographs and advanced Photoshop rendering as well as other graphic design programs. Customized website and shopping cart design.