Adam May Email and Phone Number
Minneapolis, MN, US
Adam May's Location
Minneapolis, Minnesota, United States, United States
Adam May's Contact Details
Adam May work email
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Adam May personal email
n/a
Adam May phone numbers
About Adam May
Veteran marketer with experience planning, organizing and executing multi-channel programs that drive pipeline. Highly curious individual with a combination of creative, analytical and project management skills and a history of creating B2B demand engines that strengthen relationships between marketing and sales to drive revenue. Experience working in fast-paced environments with cross functional teams in highly regulated markets.Valuable addition to any company softball or volleyball team and cooks a mean steak. "Best Son Ever" Award - 2021Skills: Account Based Marketing, Demand Generation Strategy, Campaign Management and Planning, Marketing Operations, Content Strategy, Sales and Marketing Alignment, Analytics and Reporting, Brand Building, Planning and Budgeting, A/B Testing & Optimization, Marketing Project Management, Email Marketing, Vendor & Channel Relations, Budget and Analysis, Social Media Marketing Strategy, Paid Social, PPC, Branding, Social Media Consulting, Graphic Design, Wordpress, HTML, Photography.
Adam May Work Experience Details
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Avp Marketing - Abm And Portfolio MarketingSoftserveMinneapolis, Mn, Us -
Director, Marketing - Abm, Field Marketing & TradeshowsThomson Reuters Jan 2023 - PresentToronto, On, CaSupport global team responsible for activation of Account Based Marketing, Field Marketing and Tradeshows.- Drove $110M in Marketing Attributed Sales in 2023 via ABM and Events- Grew team from 18 to 31 People in 2023, hiring 13 new people to TR and promoting 5 team members- Reduced time to contact from 3rd party events by 60% by partnering across bdrs, automation, opps and demand gen- Aligned disparate gifting and direct mail programs under a central workflow and systems, accelerating $15.3M in Revenue at 4,088% ROI on marketing spend. -
Senior Manager, Marketing - Account Based Marketing & Field MarketingThomson Reuters Oct 2021 - Jan 2023Toronto, On, CaLead a global team focused on modernizing our go-to-market approach by reviewing, optimizing and scaling successful strategies, channels and programs. Oversee strategy and alignment across multiple business units for core go-to-market strategies including ABM, Field Marketing, Pipeline marketing and "Testing & Incubation" of Demand Generation pilot programs across personalization, segmentation, direct mail/gifting, and retention.
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Marketing Manager, Campaign Planning - Global & Strategic AccountsThomson Reuters Jan 2020 - Oct 2021Toronto, On, CaLead campaign planning for Thomson Reuters' largest, most strategic customers. Leverage high-touch marketing and enablement across business units (partnership, sales, client management, solutions, product).- Develop campaign strategy and create go-to-market plans for creating $15.6m incremental marketing attributed revenue in 2020 for Strategic Accounts and Global Accounting Firm subsegments in Corporates Business.- Campaign Planning and ABM ONE Marketing Community Leader assisting with cross-segment knowledge sharing best practice building.- Lead transition to virtual programming and post pandemic marketing strategies.- 2020 TR Summer Intern Committee Member
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Marketing Manager, AbmThomson Reuters Apr 2019 - Jan 2020Toronto, On, CaThomson Reuters is the world’s leading provider of news and information-based tools to professionals. Our customers operate in complex arenas that move society forward — tax, law, compliance, government, media. In a disruptive digital age, we help professionals reinvent themselves and stay up to speed on global developments, with a particular focus on legal, regulatory and tax changes.- Build first ABM Playbook for Corporates Marketing Segment- Build new campaign framework to standardize process across multiple lines of business- Executive sponsor on ABM Platform and MarTech Steering committee member
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MemberPavilion Dec 2021 - PresentNew York, Ny, UsPavilion (formerly Revenue Collective) is a private, invitation-only community of sales and marketing executives at growth-focused companies. -
Marketing Operations And Demand Generation ManagerTotal Expert Jan 2017 - Apr 2019St. Louis Park, Minnesota, UsTotal Expert is the first enterprise-grade Marketing Operating System (MOS) built on a compliance framework created specifically for financial services.Strategic marketing leader through period of rapid growth ($0-$25m ARR). Responsible for developing, executing and reporting on all demand generation strategies including lead generation, nurturing, qualification and executive reporting. • Campaign management: Develop strategy and tactics which resulted in back-to-back years of hyper growth, signing 8 of top 15 brands in mortgage banking vertical. Develop and manage omni-channel marketing campaigns. 44% Marketing Originated Pipeline entering 2019.• Account based everything: Worked directly with C-Suite Leadership to roll out ABM across sales and marketing. Worked hand in hand with sales leadership to map total addressable market, develop territories and prioritize accounts for stronger ABM campaigns.• Marketing technology admin: Owner of marketing tech stack. Implemented and administered marketing automation platform, CRM and other marketing tools to automate, track and report on lead generation and demand activities and campaign attribution. -
Digital Marketing ManagerTotal Expert Jan 2015 - Jan 2017St. Louis Park, Minnesota, UsDeveloped and evolved initial brand positioning and communications strategy. Mix of highly strategic and tactical marketing initiatives and cross channel lead generation programs. Managed internal team of creatives and external content resources. • Content creation: End-to-end content strategy, creation and management across web, email and social. Created company blog and first page ranking content for target keywords.• Marketing Automation: Strategy, production and optimization of marketing communications, website and landing pages. Average 28% email open rate in 2016. • Brand building: Developed initial go-to-market communications and positioning for new segments across digital, print and events. Total Expert became industry leader in 18 months.
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Consultant - Digital Marketing & BrandWith Gusto Dec 2011 - Aug 2017Madison, Wi, UsWork directly across client accounts to create a digital presence from concept through execution and provide continued training to keep clients up-to-date with industry standards. I use my background in graphic design to help my clients' brands create a personal connection with their customers via visual storytelling. A strong mix of branding and social media experience allows me to help clients create an effective social media presence and build lasting relationships with their customers. • Social media marketing: Identify objectives, determine KPI’s, create marketing plans and assist clients with execution of social/paid strategies. Increased client fan base by 51% and doubled web leads Q2-Q3 2014. • Analysis and reporting: Deliver analysis and reporting of quarterly campaign statistics and adjust strategies, budgets and content to continue driving business objectives.Application Proficiency: Sprout Social, Hootsuite, TweetDeck, BufferApp, Iconosquare, Facebook Power Editor, Google Docs, Microsoft Office, Adobe Creative Suite (Photoshop, Illustrator, InDesign) -
Senior Graphic DesignerWith Gusto Jan 2008 - Dec 2011Madison, Wi, UsWorked with a team of designers and illustrators to create graphics for print, web and merchandise. Managed client communications and handled customer inquires. Managed relationships with printing and merchandise vendors and responsible for product research finding the best available combination of product and pricing.Created social media presence for company and managed online presence for the company. I laid the groundwork for what is now a fully functioning social media consulting arm of With Gusto.
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Marketing And Sales DirectorIan'S Pizza Madison Feb 2012 - Nov 2014Led a team of personnel in strategizing and executing regional marketing and sales plans. Primary function is to increase brand awareness, brand advocacy, and sales through social media engagement, strategic promotions, peer networking, corporate partnerships and direct sales efforts. • Digital project manager: Managed internal marketing team and agency for marketing projects that align with marketing strategy and goals. • Social media rebranding project: Combined multiple company social media accounts resulting in more reliable content delivery with a more consistent brand voice. Organic growth rates across all platforms in 2014. • Digital asset management: Built curation tool, content calendars, managed writers and built systems that activated experts within the company and gave them an avenue for creating content for website and social media. • Online sales project: Researched vendors and managed implementation of new product and marketing campaign. Campaign increased online sales 84% in 2013 fiscal year while saving 43% on 3rd party service fees. • Event coordinator: 2013 & 2014 National Pizza Eating Championship positioned Ian’s Pizza’s event as current World Record holder gaining national media attention. Additional Marketing Projects:- Team member responsible for creating quarterly email newsletter to begin distribution in Q4 2014.- Increase student move-in campaign distribution 46% to 4,000+ apartments campus wide in 2014.- 2013 Community Donation program assisted 211 organizations within the UW Madison and surrounding community.- Website redesign project lead. Managed communication between internal team and design agency. Established a company culture built on creating valuable content which is currently attracting 600+ website visits per day.*all statistics current as of 10/1/14 -
Marketing ManagerIan'S Pizza On State Jul 2009 - Feb 2012Madison, Wi, UsTeam member that helped double sales at Ian's Pizza on State over a 4 year period and cemented Ian's Pizza as a local favorite and built current cult following within Madison, WI. Managed a heavy workload of operational duties as well as a mix of online and offline marketing responsibilities. Marketing Projects- Restructured charitable giving and donation program into online application procedure - streamlined process, reduced labor, made process more environmentally friendly.- Creation of customer loyalty programs including, Fanatic of the Month program which strengthened relationships with our most valuable customers.- Member of rebranding team and documentation of brand voice for future franchises.- Coordinated with local and national media outlets including Travel Channel, WISC TV 3, WKOW 27, Isthmus, Cap Times and many more for print, broadcast and digital.Social Media Projects- Built Ian's Pizza on State social media presence on Facebook and Twitter, to later be recognized as on the forefront of social brands in Madison, WI.- Manage Ian's Pizza on State social media presence through 2011 labor protest in Madison, Wisconsin which resulted in our brand going viral and mass expansion national and globally of the brand.- Constructed social media training guides that were adopted company wide for Facebook and Twitter. -
Marketing SpecialistIan'S Pizza On State Jun 2007 - Jul 2009Madison, Wi, UsLead marking initiatives that supported growth of delivery business. Duties included introducing online marketing initiatives, in-kind donations, events, and operational duties including oversee training, administering employee reviews, leading staff meetings. Key projects: - Development of hotel loyalty program which increased delivery numbers to area hotels by fostering brand love by hotel employees and increased referrals. - Creation of summer delivery flyer campaign targeting areas of delivery zone with greatest potential for growth and corresponding trackable coupon promotion which saw a 12% return in it's first year.- Expansion of the delivery zone to include two residentially dense areas and corresponding promotion to increase brand awareness in those zones.
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Graphic DesignerWisconsin Sports Weekly Mar 2005 - May 2007Weekly tasks included page layout and photo editing for weekly print periodical with a focus on Wisconsin Sports. - Worked with small business advertising partners to develop print ads that aligned with brand voice and message. - Coordinated with journalists to design quarterly inserts focused on fantasy sports, local golf courses, and local race tracks. - Project lead on creating guide for partnering golf courses in Southern Wisconsin.- Accessed MLB's professional media database for imagery.
Adam May Skills
Social Media Marketing
Social Media
Marketing
Advertising
Brand Development
Integrated Marketing
Graphic Design
Email Marketing
Content Strategy
Marketing Communications
Blogging
Marketing Strategy
Facebook
Ppc
Management
Social Networking
Public Relations
Community Management
Brand Management
Content Marketing
Marketing Automation
Layout
Online Marketing
Leadership
Visual Storytelling
Google Analytics
Event Planning
Writing
Editing
Customer Service
Sales Funnels
Landing Page Optimization
Market Research
Social Analytics
Public Speaking
Customer Satisfaction
Branding And Identity
Microsoft Office
Long Term Customer Relationships
Community Outreach
B2b Marketing
Enterprise Marketing
Adam May Education Details
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Edgewood CollegeGraphic Design
Frequently Asked Questions about Adam May
What company does Adam May work for?
Adam May works for Softserve
What is Adam May's role at the current company?
Adam May's current role is AVP Marketing - ABM and Portfolio Marketing.
What is Adam May's email address?
Adam May's email address is ad****@****inc.com
What is Adam May's direct phone number?
Adam May's direct phone number is +160851*****
What schools did Adam May attend?
Adam May attended Edgewood College.
What are some of Adam May's interests?
Adam May has interest in Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.
What skills is Adam May known for?
Adam May has skills like Social Media Marketing, Social Media, Marketing, Advertising, Brand Development, Integrated Marketing, Graphic Design, Email Marketing, Content Strategy, Marketing Communications, Blogging, Marketing Strategy.
Who are Adam May's colleagues?
Adam May's colleagues are Sharon Smith, Nana Zhang, Dakota Gilmore, David Engel, Emerson Silva, Joseph Bellipario, Lucy Eversly.
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