Andrew Glancy Email & Phone Number

Vancouver, British Columbia, Canada

- Leads design and development of globally distributed sales infrastructure, including: localized sales operations; media, brand, and agency strategic partnerships; and internal sales support divisions- Oversight of international agency and client-direct sales divisions in North America, South America, Europe and Asia-Pacific. - DOOH Media Sales liaison to global buying divisions of advertising agencies including: WPP, Havas, IPG, Publicis, Omnicom and Dentsu Aegis- Actively expanding the depth and breadth of the adtrackmedia offerings through strategic innovation, sales and research.- Securing advertising contracts with Tier One Brands/Marketers around the globe, by establishing thought leadership in disruptive medias- Concurrent operation and management of Media Sales Divisions in: Korea, Spain, Brazil, Netherlands, Italy, Switzerland, and Canada- Spearheading new market business development, contract negotiations, strategic partnerships and new media product launchwww.adtrackmedia.com

Vancouver, Canada Area

Freeli is a commuter facing application that nurtures community engagement and interaction across all modes of transportation within a city, thus creating:- a means of identifying operational inefficiencies across all interconnected modes of transportation- a means to identify and trialing solutions (via digital twinning) to reduce wastage and lower carbon emissions, network-wide- an aggregated source of commuter flow data for transit authorities, Smart Cities and other constituents of the ecosystem- a legitimized audit trail for measurable personal Carbon Offset- a mechanism to incentivize and reward the use of clean, green, efficient, modes of mass transit- a means to identify commuter needs in order to improve the overall transit experience- a communications mechanism to engage the ever-growing audience of urban commuters- a means of reducing the cost of public transit for the everyday commuterPlease feel free to reach out directly should you want to know more.or visit www.freeli.com

Vancouver, Canada Area

Locopass was established with the core mandate of democratizing emerging technologies.Mobile and proximity marketing technologies are the future of media communication. They deliver a level of contextual and location relevance never before achievable.​​However, these technologies are extremely expensive and complicated to operate and thus are only accessible to major corporations with large marketing budgets and access to media agencies and their digital teams.​​98.2% of the North American business landscape is comprised of small businesses. The majority of which cannot afford the tech hardware, development and marketing costs associated with proximity and mobile technologies.​Locopass developed tools to change this landscape. We made these emerging technologies accessible to SMBs, and in-turn provided value to our users by helping them get the most out of their physical environment.

Vancouver, Canada Area

The goal of any integrated media program is to create a unified message within a defined timeline that is holistically developed and produced across multiple platforms.This is achieved through the application of consistent brand messaging across both traditional and non-traditional marketing channels utilizing multiple promotional methods to reinforce each vehicles dialogue with your consumer.Media Integration has become an essential component of any marketing campaign, as technological advances have changed how brands and consumers interact. Traditional marketing theory has been overtaken by the complexities of real-time, multimodal, multi directional communication.Glancy IMC cohesively integrates content and context across multiple platforms, including film, television, radio, digital, mobile, print and live events.We execute fully integrated campaigns including traditional advertising and branding, product integration/placement, branded content, on-site activation and deep digital engagement.

Vancouver, Canada Area

Developed content strategies, brand relationships and marketing concepts for Accordios digital engagement platformsWorked with platform developers to create and package content specific product verticals to go to market in both Canada and the United StatesConceptualized and executed fully integrated content marketing executions for brand partnersDesigned business development infrastructure in tandem with brand partnership and content marketing initiatives

Vancouver, Canada Area

Create and facilitate seamless, organic, integration of advertisers, their brands and their products into powerful, high quality, programming on the Shaw Media network. Create opportunities to showcase products within the realm of programming, without compromising the integrity of the programming, the story, the characters and/or the viewer experience.Work in tandem with the production staff, sales teams, and Brand managers to facilitate the most intriguing seamless integrations that benefit the brand, the program and the viewers.Stable of stations/assets within my roster included:Global Television, Shaw VOD, HGTV, History, Food, Showcase, Action, DIY, Movietime, IFC, Slice, Global Reality, Diva, IFC, National Geographic, TVtropolis, BBC Canada, Deja View, Discovery Health, Fox Sports, BBC kids. As well as all digital, mobile and marketing assets associated with these stations.I specialized in truly integrated marketing initiatives that connect a brand and broadcaster as to align their assets and bring valuable content to viewers and consumer alike.

Toronto, Canada Area

Create and facilitate seamless, organic, integration of Canadian advertisers, their brands and their products into powerful, high quality, programming on the Canwest network.Work in tandem with the production staff, sales teams, and Brand managers to facilitate the most intriguing seamless integrations that benefit the brand, the program and the viewers.Nothing forced, nothing fake, only fluid, organic brand integration.

Toronto, Ontario

Learnt how to effectively manage a team to produce maximum results within short and aggressive time restrains.Began to apply my knowledge of each of the working parts of a broadcaster to create fully integrated opportunities for the Sales Division, and thus clients.

Toronto, Ontario

Worked closely with Revenue Management, Content and Programming, Traffic and Sales as to create ratings and value within Canadian programming.

Toronto, Ontario

Learnt all I could about The Canadian Media Industry: scheduling, programming, audience growth/decline, estimate projecting, data analysis, pricing.Developed a thorough understanding of the Canadian Media Landscape. Who Canadian consumers really are, where and how they consume media. How to truly connect and build genuine relationships with them. And the evermore crucial element of; how to measure your interaction and engagement with them.