Account management, strategy and creative for food and beverage brands.

Worked in tandem with CEO to develop inbound programs for clients including content strategy, persona development, social media support, and keyword strategy. Implemented a new system to manage editorial calendars and a roster of writers/freelancers under purview. Gained certified mastery of the HubSpot platform and handled majority of platform execution including landing/thank-you pages, email newsletters, re-marketing lists, blog posting and workflows. Content and Community Manager for Kodak lead-gen microsite ChiefPackagingOfficer.com. Executed full social and influencer marketing campaign, building organic support and evangelism while identifying SME’s for co-content creation and featured interviews. Developed "Ask the CPO" Interview concept with industry leaders The Honest Co., Replenish/CleanPath, Heineken, Mondi Group and Rogers Coffee becoming highest trafficked pages on the site. Oversaw Twitter campaign as followers grew to over 2,000 in under 6 months.

Managed all social media properties for two main clients including daily posts and interaction, original content creation, blogging and metrics. Executed influencer marketing campaigns working with individuals and brands. Navigated and developed new business opportunities with relevant parties. Increased site traffic and sales via social referral. Managed Google Adwords campaigns for display and search. Compiled detailed monthly reports analyzing client KPI’s and making recommendations.

Established and managed relationships with key consumer & entertainment accounts including FX Network, Sony Pictures Animation, Nickelodeon, Reckitt-Benckiser and Old Navy. Educated clients to optimize use of Crowdtap platform and best serve individual needs. Coordinated social media and content integration across client marketing campaigns. Developed and executed full service creative and marketing strategy when applicable. Identified and strategically disseminated key UGC across client blogs, social and websites.

I played an active role in campaigns for Amazon Kindle, Walmart, and VW Jetta. Spearheaded strategy for NBC-Universal booth at Consumer Electronics Show(CES). Had full responsibility for developing NBC-U’s space at CES by researching to develop insights and identify opportunities for NBC's presence. . Worked under Jack Morton’s SVP of Strategy and Creative learning about experience brands and experiential marketing.

Daily media and social media monitoring for clients. Compiled analyses for new business opportunities. Worked closely with Bahamas, Royal Caribbean and IHG teams in creative and strategic campaign planning. Won the intern group project, designing an eco-friendly campaign for Aquafina.

initiated strategic partnership with the Independent Film ChannelGrew overall attendance and media imprintLead all communications with partner and sponsors including Poland Spring and Tiffany's.