Angela Morris Email & Phone Number

Provided creative and managerial leadership and direction to brand development and implementation; forecasting; ad agency and vendor relations; acquisition, retention, and cross-sell strategies; online advertising; product development and launch; website development and maintenance; electronic and print media design; messaging; and special events and promotions. Drove acquisition through online ad campaigns; optimized placement, creative assets, and landing pages to drive sales. Led market… Show more Provided creative and managerial leadership and direction to brand development and implementation; forecasting; ad agency and vendor relations; acquisition, retention, and cross-sell strategies; online advertising; product development and launch; website development and maintenance; electronic and print media design; messaging; and special events and promotions. Drove acquisition through online ad campaigns; optimized placement, creative assets, and landing pages to drive sales. Led market research, including focus groups, phone, and email surveys to determine branding strategy and track brand recognition. Leveraged customer segmentation tools to analyze market and develop strategies. Maximized talents, availability, and cost-effectiveness of in-house creative team. Show less

Launched in-house B2B marketing department for correspondent and wholesale divisions. Recruited and hired staff of 7 to manage marketing for sales team of 300+. Developed marketing strategy to increase sales, meet profit objectives, and penetrate new markets and accounts. Created and implemented strategies, policies, procedures, and structure for brand management, market research, trade publication advertising, event planning and facilitation, trade show management and booth design, and market… Show more Launched in-house B2B marketing department for correspondent and wholesale divisions. Recruited and hired staff of 7 to manage marketing for sales team of 300+. Developed marketing strategy to increase sales, meet profit objectives, and penetrate new markets and accounts. Created and implemented strategies, policies, procedures, and structure for brand management, market research, trade publication advertising, event planning and facilitation, trade show management and booth design, and market positioning. Managed 20+ qualitative and quantitative market research studies per year in both consumer and B2B channels. Provided full support for sales team, including printed collateral materials, online customizable marketing materials, and online promotional items store. Planned and managed all aspects of sales events. Show less

Led sales marketing efforts to increase visibility and profitability of B2B divisions. Led marketing management and strategy, including market research, competitive market intelligence and analysis, online marketing efforts, customer and sales events, ad campaigns, new product launches, and marketing communications, including newsletters and customer communications.