Anthony Gracey-Wright Email and Phone Number

Direct to Consumer - Luxury Fashion

Provide branding consultation and design/development solutions for a wide range of businesses and brands (lifestyle, ecommerce, B2B, service, fashion, retail and more).

Delivered significant bottom-line impact through AR Shoes VTO implementation, resulting in an 8.8% add-to-cart rate within the AR experience. This achievement surpassed average add-to-cart rates on shoes detail pages by +210bps (approximately +30% lift). Additionally, OPS per unique customer witnessed an impressive increase of approximately +25% since the feature's launch.Achieved a 60% increase in component adoption and drove wide-scale organizational alignment by developing and implementing a best-in-class AR eCommerce design system and style guide.Contributed to a significant revenue increase of $100 million by leading and optimizing the customer experience for AR Shoes and Eyewear, and introducing innovative shopping features to enhance the overall experience.Executed a collaborative approach that resulted in unifying experiences across organizational lines, including prototyping, user testing, regular reports, stakeholder brainstorms, and share sessions.Published several icons, illustrations, animations, and micro-interactions that were widely used across Amazon platforms, contributing to a consistent and visually appealing design system.Increased inbound social media traffic and exposure, specifically among Gen-Z audience by 5%, by launching multiple lenses and brand assets across two holiday event Snap campaigns for Amazon Fashion.

Successfully launched 5 properties including web, mobile and marketing sites by leading the design process, collaborating with cross-functional teams and ensuring the business and user needs were metCreated a gamified leaderboard functionality for the app that led to over 50 million reactions, by designing an experience that emulates voting at a live battle.Assisted in reaching over 100K installs on the Google Play store by crafting a compelling UX and visual design for the app, collaborating closely with the engineering team to ensure quality, and delivering designs that met business goals and user needs.Collaborated closely with the CTO and engineering team to ensure a consistent end-user experience for all of URL's web properties, including the native mobile app, responsive web app, and marketing sites, by conducting design reviews, providing feedback, and optimizing the design for UX and functionality.

Accomplished the successful launch of Inlet Beta by leading a team of designers and driving the design process from ideation to final implementation.Worked closely with the CEO and CTO to develop the brand and visual design for all digital properties including the front-end desktop/mobile app, stream manager, marketing site, and pitch decks. Managed one other UX designer.Implemented effective design management strategies and provided guidance and mentorship to a UX designer, resulting in the timely delivery of high-quality design solutions that met stakeholder expectations and user needs.

Achieved successful branding and communication for Vejo by leading the visual design process, content strategy, interactive and pitches for the company, and ensuring alignment with business goals and user needs. The efforts ultimately resulted in raising over $500 million in investment capital and setting the platform for a global launching strategy.Improved team productivity and delivered successful designs in a challenging pitch landscape by hiring and managing a team of graphic and UX designers, ensuring the team was well-equipped with the necessary resources, and providing guidance and feedback to enhance the design quality.

Achieved successful UX design of several highly technical B2B web applications, including Interactive Seat Map, Inventory Management, Account Manager, and Fan Builder, by conceptualizing and executing designs that met user needs, incorporated user feedback, and ensured high usability.Led the UX of Account Manager product, which was used by 300+ of Ticketmaster's most valued contracts, by collaborating with cross-functional teams, conducting design reviews, and delivering designs that met user needs.Synthesized and redesigned detailed style guide of Ticketmaster ONE B2B application, resulting in a consistent and cohesive visual design for the application, by conducting a thorough analysis of the existing design, collaborating with cross-functional teams, and ensuring high usability of the design.Evangelized motion graphics within the team and trained peers weekly in visual choreography and implementation within visual strategy, resulting in raising the bar for our team’s visual design

Helped establish company’s first in-house design team offering design direction and graphical assets for all internal projects as well as pitches across all platforms including Android, iOS, Web, Display. Heavy focus on AR and Unity technology.

Work w/ new clients to develop website concepts based on their design requirements. Create mock-ups, wireframes, website layout and custom graphics for both full-scale and mobile websites. Design effective user interfaces using the most current UI and UX standards and best practices. Create and maintain a standard for UI design.

Create entire brand and identity, Lead marketing efforts, Prototype user experience for online dating application from ground up, Design user interface for desktop and mobile applications, Manage development team, Front-end development, System administration

Project Manager, Web design, XHTML/CSS Templating, Javascript, CMS Integration.

Direct & create the entire visual experience including corporate branding, theming, templating, market campaigns and user-experience analysis/solutions for the Bizurst web application.

Designed and coded templates for clients' websites