Directly responsible for communications and marketing, corporate engagement and individual fundraising at CEE regional (Hungary, Slovakia, Romania, Bulgaria, Ukraine, Czech Republic) and international levels and seek to support, strengthen and empower relevant staff working at country level.

public relation and marketing communication design

• Being responsible for the fundraising/sales and communications strategy of SOS Hungary what needs to be self-sustainable until 2020• Harmonizing the fundraising/sales goals with international and local communications goals, focusing on children rights• Ensuring a continuous net income increase and the positive brand image even during crisis situations• Managing and coaching the fundraising/sales and communications team (10 member)• Building up and managing the crisis communicational strategy• Building up the brand and business ambassador program• Monitoring the ROI and brand evaluation • Developing, protecting and leveraging the SOS Children´s Villages visual brand identity• Controlling the Fundraising/sales and Communication budgetSuccesses• SOS Hungary could not increase its fundraising income between 2012 and 2016. With my new strategy and revised goals we could reach a fix, continuous net income growth.• SOS Hungary is one of the strongest, credible brand amongst of Hungarian NGOs. We are keeping this position even in the transmission time.• I am one of the spokespersons of SOS Hungary, giving regular interviews to media• Getting the local SOS community award in 2017• Nomination to the “Business Council for Sustainable Development in Hungary” Change leaders’ price in 2018

• Being responsible for the brand and communication strategy and implementation of these strategies. • Being responsible for the adaptation of international strategies• Ensuring brand values• There was no communications officers at UNICEF before. As the very first communication expert I had to build up the whole communication and brand strategies with continuous reports to the international office.• Managing and controlling the brand budge• Developing, protecting and leveraging the UNICEF brand identity• Monitoring the development of the global brandSuccesses• In 2013, “We believe in zero” campaign was the very first brand building campaign of UNICEF Hungary. I was adapting and developing it with 20 celebrities. That was the beginning of our goodwill ambassador program.• Charity Concert for UNICEF in 2016 was a newer successful brand building event with 5mHUF income• I launched the Charity phone number at UNICEF what generated 40mHUF income at the end of 2016. (total income of UNICEF in 2016 was app 150mHUF)

• Managing the public relations activities• Handling 12 countries’ press team during Formula 1 and Red Bull Air Race• Building up and managing the crisis communication strategy• Protecting and leveraging the Red Bull brand identity• Monitoring the development of the global brand• Working with sport goodwill ambassadors• Evaluating the brand awarenessSuccesses• Launching the first successful charity campaign of Red Bull• Successfully managing the national press during 2 brand crisis situations

• Writing PR tenders• Creating sales strategies• Controlling PR budget of my clients• Creating brand building strategies with PR strategies as well• Working simultaneous with multiple clients such as Coca-Cola, Hewlett-Packard, UPC, UPC etc.• Adapting international clients’ brand strategy• Organising press events• Coordination different suppliers such as graphic designers, event organisers etcSuccesses• Coca-Cola Happiness Factory summer campaign on the Island festival of Hungary. Based on our idea we built a “real” happiness factory to kids and their parents• Based on my idea we organized an unusual, interactive, surprise, improvisation theatre press conference for Tele2 as a part of their launching campaigns to build up their reputation.• Gaining Coca-Cola as a client was one of my biggest success

• Writing PR tenders• Creating PR strategies as well• Working simultaneous with multiple clients such as WIFI Hungary, CEU, Mitsubishi, 3M, etc.• Adapting international clients’ brand strategy• Organising press events• Writing PR articles, press releases