Agnese Zeile Email & Phone Number

Riga, Latvia

Empowering growth across B2C and B2B sectors through the strategic implementation of e-commerce initiatives

Riga, Latvia

The planning, developing, implementing, and managing DTC strategy and marketing programs for the Baltics Market. Lead the team to execute marketing initiatives that optimize user experience across channels, and support high growth and acquisition plans.

Latvia

Leading strategic projects to enhance Samsung's online customer experience and engagement. Launching Digital solutions and managing Samsung global Digital projects in Samsung's local organization.Platform strategy definition and implementation of Samsung branded channel (DTC as direct-to-consumer).Contributing Substantively to Online platform maintenance and development activities for B2C and B2B channels.Planning online acquisition and advertising campaigns to increase company revenue and brand awareness.Work on increasing efficiency by restructuring the operations among the departments to enable DTC channel revenue growth.

Riga, Latvia

Riga

Management of the E-commerce department (development, production, customer service, merchandising) and work with operations staff. Performance management, and succession planning of the E-commerce team.Management of the E-commerce retail shopping platform, utilizing a variety of internal and external resources to ensure site functionality, optimization, and stability.Collaboration with internal partners (Marketing, IT, Store Operations) and external vendors, to optimize E-commerce growth and profitability, including promotional planning/forecasting to drive customer experience.Drive traffic to the site through paid search, organic search, direct and display marketing, along with email. Generate and implement new sales and marketing initiatives to increase E-commerce sales and profitability.

Responsible for the online presence, as well as the management and growth of K-rautas’s e-commerce stores in Estonia and Latvia. Responsible for the sales drive behind the company’s e-business as well as conveying a consistent online brand image that attracts customers by encouraging sales through the web.Key Accountabilities• E-Store and Related Website Development and implementation of K rauta’s global e-commerce solutions; create editorial and product content including appropriate imagery;• Continuous Development of E-Commerce Trading - an increase of web traffic, sales, conversion, and average order value via content marketing, SEO, e-mail marketing, and Social Media Campaigns.• Establish, track and analyze KPIs, report on trends, growth opportunities, assess the resulting performance metrics• Participate in e-commerce budget and forecasting processes• Team management and communication - lead, manage and enhance the performance of the e-commerce team members, internal process development, and maintenance of internal communication.

Responsible for managing marketing, advertising, and promotional activities at the company. Plan marketing and branding objectives. Analyze market trends and recommend changes to business development strategies based on analysis and customer feedback. Expand product solutions and offerings.Devise strategies to drive online traffic to the company website and manage online marketing activities including SEO and Social Media.Work with PR to develop compelling content for social and digital media platforms.Collaboration with the sales team to develop strategic activities and implement the execution framework on identified opportunities.

Management of business initiatives from conceptualization to detailed requirement specification for Multichannel approach implementation project. Engagement of internal stakeholders to develop new functions, processes, and solutions. Working with relevant support units to develop and implement the services.

Process development and improvement management in investment product business area; Investment product (investment funds, pensions, deposits) process maintenance; online sales strategic planning; Market and competitors analyses;

Riga

Maintanance of company accounting processes,financial analysis, tax planning, control and statistic reports,internal audits and coordination of external audit.

Master Of Business Administration (Mba), Marketing Concentration, With Distinction

Integrated Marketing Communications

Integrated communications, E-communication, Branding, Target groups, Objectives, Budgeting Advertising, Media planning, Advertising.

Master'S Degree, Economics

Bachelor Of Business Administration (Bba), Economics, Marketing

Bachelor Of Laws, Law

General Secondary Education In Math And Computing