My first surf lesson taught me that water sports were not for me, but I found the metaphor that best describes my approach to work and life in general. I surf the waves of innovation 🏄🏽‍♀️ I always have my eye on the next coming trend to see if it is worth riding. There is never certainty until the very end, and often you have to take the risk of jumping in to see how it turns out.With this approach, I have taught and researched at universities, watched startups grow (and fail), and positioned technology companies. Now I am the Marketing Manager at Orbyta Tech, the company that is riding the wave of AI transformation and Extended reality to lead customers through the next revolution. The waves of innovation in my life:2024 🥽 Extended reality, NEXT!2023 🤖 Gen AI, BOOOOM2022 🌱 Diversity & Inclusion, the importance of thinking about it before talking about it2021 💿 OnLife, because if you're working for an IT company in the low-touch economy, it's a close second that they're developing new lines of business that leverage the digitization of the physical experience. 2020 🍓 Staycation in the sharing economy: during the pandemic, I opened an AirBnb in Valsessera for Milanese fleeing the city. 2019 🎧 Podcasts: I created the podcast of Satispay2018 💸 Mobile payment, for someone who doesn't use cash because she loses it, working at Satispay was THE DREAM.2017 🚴🏽‍♀️ Spinning, more like an excuse to listen to some 70s music2016 📱 AR. Remember when you made an Instagram sticker and sold it as an augmented reality project?2015 💻 THE PLATFORMS. Social eating and e-learning consulting2014 🍸 More aperitifs, I was doing well.2013 🍸 The aperitifs. I swear. I SWEAR. There was a year when people from the UK came and said that we were innovative in Turin because we had invented this thing of drinking, eating and talking about business from 6 pm.2012 😴 Hackathon, organizing and selling to companies2011 🚀 Startups, getting into the world of. Working in an incubator and running a coworking space.