Agnes Leong Email & Phone Number

• Conceptualised and established the initial framework for future app development and lifecycle marketing, laying the groundwork for scalable business growth.• Built a content framework for financial literacy targeting millennials and Gen Zs, encompassing money psychology, financial anxiety, and building better financial habits.• Work closely with Product to ensure marketing strategies are aligned with app enhancements and user feedback.• Strategise and execute the GTM of new fund launches and marketing campaigns.• Lead and mentor a team of 5 all-women marketing specialists and designers.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Led and managed internal stakeholders in 6 markets (MY, SG, ID, TH, PH, VN) along with external global partners across concurrent projects to meet campaign deadlines and targets.• Independently prepared and presented business cases for regional projects by reconciling internal insights, market research data and also competitor analysis; resulting in quick buy-ins from both internal and external stakeholders.• Led strategising, GTM planning, launching and scaling of multiple concurrent user engagement and retention projects in 6 countries across SEA. Notable projects include:- Financial literacy upskilling content: For MSMEs in partnership with Mastercard, and the International Finance Corporation (a member of the World Bank Group) for GrabAcademy and GrabMerchant events.- GrabMerchant website: The new go-to platform for all GrabFood, GrabMart and GrabPay merchant-partners. Independently built best-in-class content framework and regional playbook for digital content, SEO and social media sharing for the new merchant.grab.com• Other public-facing projects: GrabFood Year in Cravings, Grab Signatures Village Park Sambal for Jaya Grocer• Copywriting: Owned media channels (social media, push notifications, newsletters) and digital ads.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

DIYKL was a bootstrapped side hustle. As co-founder, I led business development, marketing, and business operations initiatives.• Grew annual revenue by ~50x by Year 3 with only organic marketing by creating a new B2B segment with clients: Google, Shell, WeWork, KPMG, UEM, KWAP, Lancôme, Amorepacific, and others.• Featured on BFM 89.9, The Edge, TimeOut KL, The Vulcan Post and more.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Led budget and performance optimisation of digital marketing campaigns for enterprise and data centre products and services, resulting in double-digit and triple-digit annual growth in web traffic respectively and double-digit growth in lead generation.• Led strategising and execution of B2C segment’s first ever 12.12 fiber-to-the-home sales campaign, generating the second highest number of sign ups of the year with only 3 business days lead time.• Built and enforced guidelines and best practices for digital marketing collateral including newsletter templates, print ads, and digital and social media ads.• Copywriting: Owned media channels (social media, newsletters) and digital ads.

Kuala Lumpur, Malaysia

• Led planning and execution of marketing campaigns for ZALORA MY and selected regional campaigns for SG, HK, TW, ID, PH; managing over 30 stakeholders concurrently.• Led 2018’s 11.11 campaign planning and execution across MY, SG, HK, TW; resulting in 2x web traffic and increased conversion rate from 1.60% to 2.16%.• Marketing lead for ZALORA’s web and app revamp, working closely with the Regional Product Management and UI/UX teams to increase CTR and conversion rates. • Independently developed pitch decks to acquire several of the biggest global brands: H&M, NARS and Jason Wu.

Kuala Lumpur, Malaysia

• Improved organic search results and organic traffic by at least 30%, and search engine results of Astro’s websites and microsites to at least page 1, via SEO recommendations and quality control for site architecture, linking, and content structure.

Shah Alam

• Supported access transmission planning and implementation of Digi's aggressive annual targets 2G, 3G and 4G/LTE network rollout, network optimisation and traffic re-engineering tasks for continuous growth in mobile internet coverage. • Developed and reviewed detailed access transmission design up to RNC/BSC from integrated plans for rollout of new network elements, retirement of technologies, and physical expansion projects, including:- Supporting the completion of year-long RAN and transmission network modernization to be LTE-ready.- Planning and dimensioning of E2E network capacity.- Identifying and resolving network areas at risk.• Rollout of ad hoc BTS sites for major events including emergencies nationwide to provide essential mobile coverage to users and first responders.

Shah Alam

Supported engineers in network planning and capacity management of DiGi's network.

B. Eng. (Hons) Electronics, Telecommunications

Stpm