My professional profile focuses on the strategic area of brand communication with 14 years experience as Strategic Planner, and 10 of these in senior levels with a team to manage. I have developed my career mostly in advertising agencies and consultancies working for a broad range of national and international brands, especially FMCG, retail, utilities, non-profit and pharma. I understand communication strategy from a broad approach, linked to business strategy. Strategy is about choices. For having better criteria I completed my studies with an executive MBA program. My goal is to build brands capable of lead their company to a meaningful, profitable and sustainable impact.Specialties: Communication, Advertising, Marketing, Branding, Strategy, Leadership, Sustainability