● Collaborate with cross-function teams both internally & externally (retail, social media, buyer, shooting studio, tech, etc.) on a daily basis to ensure smooth publication of new items, sales events, and campaigns.● Took charge of WeChat mini program revamp project from 0 to 1, conducted UAT tests, and implemented homepage & menu layout to largely increase exposure of key push brands & products● Analyze sales data of both mainland and Hong Kong markets using excel to detect potential sales opportunity and identify best performing product categories & brands, compiled into ppt slides and present during weekly company meeting● Improve users’ online shopping experience and conversion rate through visual merchandising, navigation structure & mega menu optimization● Develop strategic marketing and sales planning for SS23 & AW23 for mainland and Hong Kong markets to enhance company’s digital pretense and drive online sales on both website and mini program

● Responsible for social campaigns and daily operation of social media platforms (WeChat, Weibo, RED, etc.) for clients in luxury, beauty, fashion and hospitality industries (Shiseido, Tory Burch, Carolina Herrera, Penhaligon’s, Nars Travel Retail, Time Vallee)● Took charge of product launch planning of various brands based on marketing goals● Managed KOL campaigns and coordinated with multiple MCNs & 32 KOLs to ensure the smooth progress based on timeline● Conducted social advertising on multiple platforms, monitored performance data, and made optimizations.● Created monthly & annual report with actionable insights

● Researched and audited websites in the luxury hotel industry to analyze highest performing packages to add in client portfolio● Analyzed website traffic data using Google Analytics to determine the best performing acquisition methods and web pages● Assisted with SEO tasks and conduct keyword research to optimize organic traffic● Generate monthly reports for clients to review

● Analyzed monthly ecommerce performance data with Google Analytics & iOS Analytics to provide insights and recommendations ● Maintained luxury rental orders in database, edited content and updated merchandise information on the website on a daily basis● Managed email marketing threads and prospect list in Campaign Monitor, as well as social media accounts such as Instagram

● Managed digital campaigns across channels (paid search, social, display, video, etc.) to help clients efficiently acquire new customers and prepared reports on a daily basis● Improved SEO and optimized digital campaigns continually using tactics including bidding, keywords, landing page testing, etc.● Created ads on various platforms including Google, Facebook, LinkedIn, Bing and analyzed ad performance using tools such as Google Analytics and AdWords● Conducted A/B Tests for landing pages and greatly improved conversion rates● Installed and validated tags on clients' websites using Tag Manager● Derived insights based on data analytics, developed and tested hypotheses, and generated results for clients that exceeded KPIs

● Analyzed web traffic with Google Analytics and historical customer information database to optimize online user experience● Largely increased number of leads generated and revenue growth, with an estimated conversion rate increase of 30%● Conducted tag documentation, A/B Testing, SEO, page content optimization, Excel, and worked on projects with other departments

●Demonstrated and sold merchandise with sales value of $6000 per day, and perform superior customer service to exceed customer satisfaction●Handled cash using both POS machine and manually with 100% accuracy●Generated top weekly sales record of the month among all the stores●Maintain neat and attractive store look by performing shelf management and inventory supervising.

● Connected with over 50 marketing representatives of various international fashion brands and assured the availability of samples for rental● Edited articles, selected apparel set for models by watching fashion shows, and assisted editors with fashion item purchases and other daily tasks