Adela Gondelles-Sardinas Email and Phone Number
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• Top ranked MBA professional with 20 years of executive experience developing, positioning, promoting and selling brands and services to multiple target audiences, markets and platforms.• Demonstrated expertise in fostering high-level brand alliances, driving significant revenue growth, and spearheading win-win innovative campaigns and sync licenses.• Thorough understanding of the ecosystem, sales cycle and platforms for entertainment, music, media and paid TV industries, as well as buying process for media agencies and consumer brands.• Ability to break complex client's needs into powerful, direct and attractive sales decks and pitches.• Outstanding negotiation, trust-building and closing skills.• Strong communication, presentation and influencing skills to senior management, key stakeholders, clients and media.• Entrepreneurial and sales-driven personality. Naturally able to network, build and enhance relationships.• Proven ability to lead and work with cross-functional teams from different backgrounds and locations.• Bilingual (English-Spanish), multicultural personal and professional background.Specialties: • Business matchmaking: connecting the right people with the right opportunities.• Business understanding: translating needs, opportunities, benefits, cost and value between parties (usually clients and consumer brands). Work with you to create proposals and pitch you to agencies, companies and brands.• Business leverage: boosting bargaining power while creating value for all parties.• Business closing: negotiation and closing of strategic alliances, brands partnerships and revenue deals. Identify and eliminate barriers to success.• Aligning dealmaking and implementation phases.• Project management.• Marketing Strategy and execution.
Warner Music Group
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Director Of Brand Partnerships And SynchWarner Music Group Nov 2021 - PresentNew York, New York, Us -
Managing DirectorPiu Strategy Services, Inc. Nov 2017 - Nov 2021Piu Strategy is a consulting hub, providing services to an array of clients, ranging media to music companies and creative talent. The company offers modular services tailored to each client needs, on specific areas: talent management, business development, digital marketing, social media, creative, project management, etc. Our strength is based in our experience, personalized attention and flexibility.Piu Strategy was founded in 2017 by Adela Gondelles, a senior executive with twenty years of solid experience promoting multi-national entertainment brands, on a consumer and B2B levels.Competencies:• Big picture thinking• Strategic partnerships• Talent negotiation• Marketing and social media strategy• Business management• Commercial strategy• Project management in complex international environmentsValue:•Experience with high-level brands and projects. Versed on different methodologies and corporate philosophies. •Competitive advantage over full time staff: able to provide an unbiased, valuable advise.•Available network of services such as print and motion graphic design, media planning and optimization, creative direction, copy writing, etc.•Project-based or pre-negotiated period of time.
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Senior Marketing Director - Content Distribution & MarketingViacomcbs Networks International Jul 2015 - Nov 2017Nueva York, Us- Bridge and point of contact to central team regarding business update, brand change, know how, synergies, creative, materials and resources.- Developed and managed marketing budget to support business strategy. Oversee project budgets as relevant, including sourcing competitive quotes, negotiating media buys, creative vendors, etc.- Responsible for coordination of all high profile content sales pitches and decks for Viacom, from storytelling strategy to team coordination and design. In 2017, managed more than 25 proposals, $40M revenue.- Implemented centralized plans and tools to support new products and offers (internally and by partners).- Ensured that all marketing initiatives perform above KPI’s and according to strategy.- Managed relationships and fostered collaboration with a range of stakeholders (clients, colleagues, platform teams, other departments, providers, etc).- Responsible for training, coaching, mentoring and developing team in the region. -
Strategic Marketing Consultant - Brand Marketing MtvViacom Mar 2014 - Jun 2015New York, Ny, UsHired as an external consultant to develop key projects for MTV:- 2014 2H Marketing Plan adjustments and rollout.- Strategic Marketing Plans for the top priority prime-time show launches of the year, including crafting of creative and media briefs, marketing campaign, media buy, creative and editorial leadership for social media platforms, etc. - 2015 Integrated Marketing Plan.Developed MTV's first 100% digital campaign for a series launch: Acapulco Shore 1. Show ranked #1 on the channel also surpassing Free to Air TV. -
Marketing & Communications Director / Lifestyle & Entertainment NetworksDiscovery Communications, Latin America Jul 2010 - Aug 2013New York, Us -
Head Of Marketing & Strategic PartnershipsMtv Networks Latin America Jul 2003 - Jul 2010New York, Ny, Us -
Account SupervisorDdb Jun 2002 - May 2003New York, Ny, Us
Adela Gondelles-Sardinas Skills
Adela Gondelles-Sardinas Education Details
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Harvard Business School Executive EducationMusic And Sports -
Harvard Extension SchoolAdvanced Negotiation Strategies: Mastering The Art And Science Of Negotiation -
Harvard Extension SchoolNegotiation Skills: Strategies For Increased Effectiveness -
University Of MiamiBusiness Administration -
Ucab - Universidad Católica Andrés BelloMarketing Specialization
Frequently Asked Questions about Adela Gondelles-Sardinas
What company does Adela Gondelles-Sardinas work for?
Adela Gondelles-Sardinas works for Warner Music Group
What is Adela Gondelles-Sardinas's role at the current company?
Adela Gondelles-Sardinas's current role is Brand Partnerships | Brand Marketing | Marketing Strategy | Sales | Revenue Growth | Sponsorships | Global and Multicultural | Negotiation | Client Relationship Management | Insights.
What is Adela Gondelles-Sardinas's email address?
Adela Gondelles-Sardinas's email address is ag****@****uth.net
What is Adela Gondelles-Sardinas's direct phone number?
Adela Gondelles-Sardinas's direct phone number is (212) 846*****
What schools did Adela Gondelles-Sardinas attend?
Adela Gondelles-Sardinas attended Harvard Business School Executive Education, Harvard Extension School, Harvard Extension School, University Of Miami, Ucab - Universidad Católica Andrés Bello.
What are some of Adela Gondelles-Sardinas's interests?
Adela Gondelles-Sardinas has interest in High Level Negotiations, Event Production, Traveling, Music, Partnerships, Concerts, Win Win Alliances, Outdoor And Indoor Sports.
What skills is Adela Gondelles-Sardinas known for?
Adela Gondelles-Sardinas has skills like Brand Management, Advertising, Social Media Marketing, Television, Marketing Strategy, Digital Media, Business Development, Marketing, New Media, Entertainment, Sponsorship, Digital Marketing.
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