Alexander Gordon Email & Phone Number

Thousand Oaks, CA, US

• Delivered integrated insights to franchise in order to increase revenue, optimize spend, detect opportunities / risks, and maximize the patient experience
• Managed three direct reports responsible for forecasting, market research, and data analytics
• Coordinated team resourcing, prioritized deliverables, and managed stakeholder expectations
• Guided team professional development, built a positive culture, and kept motivation high
• Tracked US performance for brands that generated annual revenue of $700m, and presented key findings to franchise leadership, global headquarters and investor relations
• Generated automated real-time alerts for the sales force that increased revenue by up to 10%

• Analyzed investment opportunities related to new potential therapies, including decisions on initiating clinical trials, commercializing medicines, or pursuing external partnerships
• Provided market analysis that resulted in a $2.8B agreement with Alnylam for a promising hypertension therapy, and a $2.7B takeover of obesity drug developer Carmot
• Developed innovative analytics software to efficiently summarize critical data on new therapeutic areas, significantly enhancing decision-making processes for drug pipeline opportunities
• Created and led an internal “advanced analytics” community that designed trainings, identified innovation opportunities, improved knowledge management, and increased analyst collaboration
• Managed one early career data analyst, and two analysts based in India

• Led data analysis initiatives for three products with $3B annual revenue
• Collaborated with sales leadership to redesign the customer-facing organization, improving customer service, eliminating inefficiencies, and preparing for upcoming market changes
• Contributed to the successful launch of a new pre-filled syringe option and two additional indications by using secondary data to rapidly identify issues and opportunities
• Provided data-based recommendations to respond to key events, such as an unexpected sterile water shortage, new competitor launches, and policy / insurance coverage changes
• Increased ROI from marketing activities by 15% by measuring historical campaign performance and shifting resources to more effective digital channels
• Reduced anticipated vendor spending by $350k through strategic prioritization

Westlake Village, CA, US

• Measured the effect of specific marketing promotions, such as sales events, coupons, media, and direct mail to determine marketing and spend priorities
• Managed two data analysts, who provided internal reports and insights to corporate office
• Created and managed content of the annual strategic plan delivered to Board of Directors including information on market position, industry trends, strategic imperatives, and overall state of the business
• Determined optimal prices at each location using market research, census data, and historical performance

Evanston, IL, US

• Provided data-based strategy recommendations to executives at multiple $15+ billion companies
• Executed $2.5 million project that evaluated $700+ million in marketing spend using web traffic, TV ratings, magazine circulation, mobile locations, pricing, sales calls, and other historical data
• Increased client revenue $200 million by shifting resources to more responsive customers, more profitable promotional tactics and more effective messaging
• Increased a client’s sales team effectiveness 20-30% by optimizing head count, organizational structure, geographic alignment, and employee incentive compensation
• Forecasted future revenue for a biotechnology start-up that led to private equity investment
• Improved data collection and reporting at one of Fast Company’s 2012 “Most Innovative” firms

Montreal, Quebec, CA

• Worked directly with clients to implement financial and accounting software that met new congressional requirements and improved department productivity, data accuracy, and performance
• Managed 10 software support providing Tier II support to 1,500 active users
• Trained junior team members on software and business processes
• Conducted interviews, wrote user / job training manuals, and document best practices
• Created data warehouse reports and organized Oracle database updates
• Cleared for Top Secret information and granted access to sensitive information

Paris, FR

• Implemented software to plan displays in retail stores

Atlanta, Georgia, US

• Managed website and promotional materials

US

Wayne, PA, US

• Customer Targeting
• Process Improvement

Charlotte, NC, US

• Cash Management Data Manipulation

Bs, Business-Computing & Information Technology

Transfer, Math

High School