Led the content marketing team at Plaid, which:• Developed an overarching strategy for how content marketing would drive business and brand awareness at Plaid• Owned content ideation and development for paid, lifecycle, and product marketing, as well as supported external thought leadership for comms • Oversaw performance analytics and used that data to iterate on ongoing strategies• Maintained the editorial calendar for all owned media• Developed and executed Plaid’s SEO strategy • Created enablement content such as pitch decks, 1-pagers, and customer stories to support the sales team• Owned copywriting strategy and execution for ads, newsletters, and email templates•Managed the company blog• Published long-form content such as white papers, how-to guides, and research reports

Led the content marketing team at Zendesk:• Managed a group of 20 in-house writers, editors, and strategists• Managed metrics analysis, OKR reporting, and quarterly resource planning • Owned content ideation and creation for marketing and brand campaigns• Created and optimized content designed to drive organic traffic and organic pipeline• Built awareness through brand campaigns and external executive thought leadership articles

• Editor in chief of Zendesk content marketing• Managed the corporate blog and resource library• Managed a team of content creators (in-house and contractors)• Owned content metrics reporting (and data-driven strategies to improve them)• Coordinated global and regional content (including properties in 7 languages)• Coordinated with SEO to improve organic traffic and pipeline• Managed all Zendesk content requests from various parts of the company and worked with requestors and the content team to define (or refine) the strategy, plan, and production schedule• Managed incoming requests from customers, partners, and other community members to contribute to Zendesk’s content properties

• Team lead for content creators and video products• Developed e-books, blog posts, webinars, videos, customer stories, and infographics to support organic traffic, demand-gen, and inbound campaigns• Wrote the brand voice and tone guide• Measured and improved content traffic and lead metrics• Improved both internal and external promotion of our content• Synced with other marketing teams, such as product marketing, PR, and outbound, to make ensure we maximized our impact and visibility

First member of Zendesk’s content marketing team:• Managed the company blog, which included maintaining the editorial calendar, ghostwriting blog posts, tracking blog metrics and analytics, and working with the web team to constantly improve design and user experience. • Created exciting and interesting content for all stages of the sales funnel, including infographics, white papers, research reports, interactive web resources, e-books, and more. • Collaborated with PR, demand generation, creative, documentation, customer success, and product marketing to ensure we were creating great content that was useful, on brand, and top quality

As Content Manager, I was responsible for planning, creating, deploying and organizing much of the marketing content for BroadVision, a provider of cloud computing and social business solutions. My duties included:•Marketing strategist and content creator•Social media manager•Corporate blog editor•Marketing writer - customer cases studies, data sheets, press releases, web copy and thought leader interviews•Manager of internal marketing intelligence•Pre-sales research

Freelanced mainly as a reviewer but also wrote feature articles and interviewed individuals in the video game industry.

Back in the days when companies had no clue what social media was-beyond that it was important and scary- I worked for a consultancy that helped them understand what it was and how to use it to listen to, and ultimately, better serve their customers. As part of the research team, I reported on online sentiment and metric analysis for clients in fields such as technology, culture, online education, telecommunications, and thought leadership. I also helped created and initiate outreach programs for companies to identify and build relationships with brand champions, and relevant thought leaders and early adopters. Additionally, I provided research for internal use such as aiding sales and public relations.

Proofread legal documents for style, grammer and quality assurance. Perfromed graphic placement and light clerical duties.

Provided support to editorial staff. Proofread every page of magazine, wrote content for monthly column, edited articles and maintained office databases.