Ana M. Gormaz Email & Phone Number

New York, New York

Collaborate with marketing and product teams to create cohesive visual identities across multiple platforms, enhancing brand recognition.Oversee a team of designers, fostering a collaborative environment that encourages innovation and creative problem-solving.Manage multiple design projects simultaneously, prioritizing tasks and ensuring timely delivery of high-quality work.Establish design standards and best practices that enhance efficiency and maintain brand consistency across all channels.Play a key role in pitch presentations, utilizing storytelling and visual narratives to convey design vision and strategy effectively.Lead the creation of visual identities and branding materials for a diverse portfolio of partners, effectively communicating design concepts to non-technical stakeholders.

New York, New York

Developed visual assets and branding systems for various partners, tailoring design solutions to meet specific needs and objectives.Managed multiple design projects concurrently, prioritizing tasks and delivering high-quality results within tight deadlines.Conceptualized, executed, and launched integrated media campaigns for multiple services globally. Presented design concepts to stakeholders, utilizing storytelling techniques to communicate ideas effectively.Worked closely with cross-functional teams (e.g., rider growth, expansion, and copywriters) to create marketing assets aimed at driving rider engagement and revenue growth.Mentored junior designers, providing guidance and feedback to foster their professional growth.

New York, New York

Designed and created collateral and digital media content for local and global brands, such as Umbro, Danskin, Starter, Pony, Badgley Mischka, Ed Hardy, Rampage, and Ecko. Art directed on-set integrated media campaign shoots from conception to launch, including scouting locations and organizing talent (i.e., models, photographers, hair, and makeup).Collaborated with the marketing team to conceptualize strategies as well as with the branding team to upkeep brand identities (e.g., design packaging, style guides, and brand books).

Greater New York City Area

Co-founded and designed a mobile fashion app called REVUU, which re-imagined the fashion magazine for mobile. Our beta app delivered daily editorials to users, curated from the world's most inspiring and provocative fashion magazines and blogs. Created an e-commerce website for a fashion accessory line. Designed a website for Sierra Organics, an international quinoa brand. Created brand identities for up-and-coming brands.Redesigned the website of fashion brand Luciano Moresco to achieve a more elevated look and feel.Contributed to client projects from conception to launch.

Greater New York City Area

Conceptualized, executed, and launched integrated media campaigns for 3 fashion brands. Developed and implemented print and digital media strategies.Collaborated with cross-functional teams to achieve company goals.Creatively developed visually appealing displays for 3 brands across 1000+ stores nationwide.Organized several photo shoots annually for in-store promotional signage; coordinated props, art directed on-set talent, created post-shoot layouts, and retouched photos.Redesigned the website from an informational source to a full-service e-commerce website.Convinced management to establish a social media presence leading to increased brand awareness, consumer loyalty, and critical customer feedback.Managed multiple projects and delivered high-impact solutions under limited budgets and tight deadlines.

New York, New York

Worked with the creative team to develop concepts for client campaigns in the food industry, technology, and insurance industries. Exceeded all quality, time, and service standards in completing diverse tasks.