I am an innovation seeking service&business design consultant with a massive research & social innovation experience. I graduated as a sociologist with change management specialization, I worked as a public opinion, public policy and market researcher, innovation coach and startup mentor for a decade before became a service design consultant working for Telco & Banking corporations and startups. After Isobar, Y&R Group and DDB arriving to our own strategic consultancy firm offered a great challenge: besides starting a new consultancy business, building up a service design education program and pulsing toward the service design community too. We are in the 6th years of that challenge: we've been building a great team, we work on 20+ projects a year, we still believe in and inspired of what we're doing.