Alyson Gourley-Cramer Ma, Apr Email & Phone Number

British Columbia, Canada

Canada

An agile PR firm specializing in strategic communications planning, crisis and issues management, community engagement, brand and web redesign, and change communication.

Prince George, British Columbia, Canada

Leading marketing, communications and engagement for Northern BC’s most comprehensive college.

Ottawa, Ontario, Canada

One of only 21 nationally-recognized Canada 150 Signature events, I was honoured to lead this national project with the Canada Games team and surpass our ambitions goals:Inspire youth activity through the Canada Games Activity Challenge with Olympic and Paralympic ambassadors, celebrity influencers and partnerships with Sport Canada, the Prime Minister’s Office and the Governor General of Canada; and raise awareness of the CGC brand nationally through a 50th Anniversary Flag Relay in every past Host Community. Total reach of the CGAC: 489,176 students and educators in every province and territory. Deliverables: 50 Host Community Events, a unique website, activity app, 100 activity videos for kids, educator resources in partnership with Sport 4 Life Canada.

Vancouver, Canada Area

Bringing key stakeholders and decision-makers together to initiate change province-wide. Current projects include Northern Accessibility Strategy 2015 and Regional Alliance multi-site web project.

Vancouver, Canada Area

Prince George, Bc

For Canada’s largest multi-sport and cultural event, I led a department of 13 staff and 200+ volunteers; developed the department's strategic plan and processes and policies to create departmental efficiencies; designed and implemented a complete marketing, communications and community relations portfolio in both Official Languages; and worked collaboratively with all levels of government, sponsors and media stakeholders while managing a budget of over $1 million. Internally, I was responsible for developing, planning, implementing and managing strategic marketing campaigns/programs that contributed to the overall business success of the organization. My team acted as a communications and marketing service agency for the departments of revenue generation, sustainability, merchandise sales, ticketing sales and sponsorship recognition, surpassing all revenue generation goals and fostering strong relationships with key stakeholders. External communication responsibilities included: organizational strategy; media relations; crisis communication, issues management; app development; web, video, online content generation and social media strategy; publications; milestone events; government and First Nations relations; Official Languages and translation; brand awareness.

3333 University Way Prince George, British Columbia V2N 4Z9 Canada

I was brought on to the UNBC team to inject creativity and enthusiasm into a progressive organization reaching a milestone anniversary.I managed of a team of four, hiring two members within the year. My team was responsible for a diverse Communications portfolio: media relations, publications, web, video, social media strategy, recruitment strategy, marketing strategy and ad buying. Within a year of employment, my team and I tackled the redesign, reevaluation and migration of the University's 60,000 page website. I was actively engaged in discussions and strategy for celebrating the University's 25th anniversary, and launched a unique recruitment campaign called, UNBC's Campus Corespondent, where students from all over Canada submitted original videos and competed to prove why they'd be the perfect UNBC Campus Correspondent. The successful student received a year free tuition, and free tickets / certificates to the City's best experiences and then spent the year blogging about it.A speech by John Furlong, CEO of the Vancouver Olympics, inspired me to leave UNBC and work for the 2015 Games--the first time a BC city has hosted a winter edition of the Canada Games--an event which will not return to the province within 26 years.

Vancouver, Canada Area

At the Insurance Corporation of British Columbia, I worked on a dynamic provincial team supporting marketing and communications for BC’s auto insurance Crown Corporation; leading projects within the northern BC region. Achievements include:YOUR AD HERE:Designed and executed a provincial road safety campaign attracting over 500 high school participants, which resulted in changed attitudes about driving. IABC Bronze Quill Award-winner.2010 Olympic Torch Relay:Responsible for organization and recognition of ICBC torchbearers; received corporate recognition for internal engagement project resulting in 98% employee participation rate. Event Management:Organized conferences, retreats and events for internal staff and external stakeholder groups, including professional development and customer-retention work.Media Relations:Regional media representative and spokesperson; wrote media releases, advisories, press kits, speeches.Internal Communications: Writer and photographer for corporate intranet, newspaper and employee recognition. Brand Ambassador: Brand manager for ICBC’s corporate-wide rebrand and customer-focused training. Government Relations: Municipal and provincial government relations.Graphic design: Support for road safety, broker and corporate communications.

Prince George, Bc

The small budget allocated to the Two Rivers Gallery’s public and educational programs provided a opportunity to use creative and strategic methods in promoting the exceptional learning experience the Gallery had to offer. In one year, I surpassed the organizational goals and expanded visitation rates.Achievements include:Management: Managed an operating budget of $80,000+, five staff, and 10 volunteers.Public Programming and Education: Developed, facilitated, and evaluated educational programming and community outreach initiatives: public and school tours, private art lessons.Marketing: Utilized community and direct marketing tactics to build audiences after our marketing budget was eliminated; increased classes and program attendance by 40% within one year.Communications: Used focus groups and to develop a sustainable awareness plan and banner beautification project.

Pdp - Secondary School Specialization, Education

Mapc, Communications

Bachelor Of Arts (Ba), Secondary Education And Teaching

Visiting student program from Acadia University.

Ba, Art History/English

Activities and Societies: Social Coodinator for Cutten House (2 years) - an all-girl residence of 300 young women. Organized events.