Antony Gowthorp Email & Phone Number

Sydney, Nsw, Au

London, Gb

Imagination is a renowned global Experience Agency. In my leadership role, I oversaw all aspects of the Australian operations (Sydney and Melbourne offices) and the growth and development of the Imagination business in China. Reporting directly to the UK based board, I was responsible for balancing the financial reporting and profit growth contributing to the global business, while building an enviable local agency culture with the spirit, energy and creativity to deliver the impossible.Key clients: ANZ, AWS, Australian War Memorial, CBA, City of Sydney, Ford, Macquarie Bank, Mastercard, Samsung, Telstra and Westpac. Projects of note included: Creative Director of Sydney New Years Eve for 8 years, Royal Australian Navy’s International Fleet Review celebrations, Spirit of ANZAC Centenary Experience (WW1) Travelling Exhibition, Westpac’s Bicentenary and 10 years delivering Telstra’s flagship Enterprise event platform - Vantage.During this period Imagination Australia earned the reputation as one of Australia’s most respected Creative Agencies for our clients and a fantastic place to work for our staff.

Pyrmont, Nsw, Au

In July 2011, abt and Precinct (a financial services design agency) came together and rebranded under the Precinct banner to form a specialised stakeholder communication agency. Over this 12 month period, it was my responsibility to facilitate the merger (business, culture, offer), develop the strategic vision and business structure and then engage and inspire staff and clients with the promise of something new, different and rewarding.ACHIEVEMENTS- Initiated and facilitated the merger between abt and Precinct (vision, brand, offer)- Rebranded the business to become Precinct - Development and communication (Enero CEO / Enero Board / Staff) of the strategic plan- Oversaw a number of operational restructures to align the business as one- Built a senior management team across; creative, strategy, client service, operations and finance- Integration of over 80 staff, across four offices working on different systems and processes- Key client communication and new account service structures

During this period the business rebranded abt as part of the strategy to become a fully integrated communication agency. Our focus was to engage non-consumer stakeholder audiences such as staff, B2B, retail channels and investor audiences. At it's peak (just prior to the GFC) abt had over 80 staff operating as one, across Sydney, Melbourne and Beijing. A commitment to quality was always at the heart of the business. Rather than just relying on freelance creative and production talent, we invested in industry leading talent to consistently service clients across; strategic communication, brand design, video production, motion graphics, web production, events, exhibitions, experiential and integrated communication campaigns.In 2004 the business was sold to the Photon Group and as CEO, I assumed responsibility for all operating budgets and board-level reporting compliance.ACHIEVEMENTS- Highly respected creative reputation- Enviable internal culture which attracted and retained great talent- Broadened revenue base through growth in strategic and digital services- Increased share of client spend via a value-add client service structure - Clients; AMP, ANZ, Brookfield, BMW, Coca-Cola, Holden, Honda, IBM, Optus, Telstra and Samsung- Opened China office (Beijing) in 2007- Ongoing financial commitment to the best technology and online integrated management systems- Rewarding staff with a 10% salary bonus for three consecutive years- Averaged double-digit EBITDA margin over this period on increasing revenues

In 2000 I acquired equity in the business and as a Director assumed the role of managing the growing Sydney office, responsible for marketing, staff, office admin / systems and revenue accountability. Growing clients was my main focus and during this time I worked with clients such as; Acer, Alcon, AMP, ANZ, AWI, Borland, CBA, James Hardie, Macquarie Bank, Meat & Livestock Australia, Novell, Samsung, Telstra, 3Com, Novell, NRMA, Qantas and Vodafone to name a few. I also undertook a National NBD role to develop a proactive client service model to shift our brand from a project by project proposition to strategic value-add one.

In the early 1990's, Australian Business Theatre earned it's reputation as Australia's leading event and corporate production company. Employed fresh from University, my role was to support the Sydney manager in the growth and development of the Sydney office. Winning new business was the focus and this was where I learnt the art of proposal writing and the sales pitch. Over this period the Sydney office grew in-excess of 50% per annum with staff numbers growing from 2 to 25. This growth came on the back of significant client wins including Vodafone which soon became the largest client for the entire business. I managed the Vodafone business over this period and was able to expand our influence across the marketing, internal communication, sales and channel functions. I also project managed a variety of productions across; events, video production, exhibitions, web production, brand design and training programs.

Bachelor Of Business, Marketing

Education record