Andrea Graffe Email & Phone Number

Aigle, Vd, Ch

Vaud, Switzerland

Vaud, Switzerland

𝗠𝗜𝗦𝗦𝗜𝗢𝗡 – My role as a 'Success Spellbinder' at Magic Pencil involved fostering meaningful relationships with international and local clients while offering strategic brand support. Identifying clients' needs and crucial project information to ensure effective problem-solving and project success. Making it a priority to imbue every client interaction with a human touch.𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦★ 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 – Establishing and nurturing client relationships that go beyond business transactions, leading to long-term partnerships and high client retention rates.★ 𝗖𝗹𝗶𝗲𝗻𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 – Demonstrating a deep understanding of clients’ needs and pain points, thereby ensuring that they feel heard, assured, and deeply satisfied with our engagement.★ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗯𝗿𝗮𝗻𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 – Actively participating in brand strategy sessions and presentations, offering insights that have contributed to enhanced brand positioning and effective communication strategies for our clients.★ 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – Navigating complex stakeholder landscapes to align expectations and deliver results that meet both client and business objectives.★ 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝘀𝗼𝗹𝘃𝗶𝗻𝗴 𝗮𝗻𝗱 𝗰𝗼𝗻𝗳𝗹𝗶𝗰𝘁 𝗿𝗲𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 – Handling various conflicts and issues that arise during project lifecycles, from budget constraints to changes in project direction, always achieving a mutually beneficial resolution.★ 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝘃𝗲 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁 – Creating an atmosphere where both internal teams and clients feel supported, motivated, and energised, improving overall project outcomes and team morale.★ 𝗘𝗻𝗲𝗿𝗴𝘆 𝗮𝗻𝗱 𝗺𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 – My enthusiasm and drive are infectious, motivating teams to push boundaries and encouraging clients to envision the full potential of their brand.

Montreux, Vaud, Switzerland

𝗠𝗜𝗦𝗦𝗜𝗢𝗡 – Developing a marketing strategy and communication plan for the brand and its products. Managing marketing efforts and budget. Improving the tense relationship between the corporate office and (independent) brand division to create synergy for effective collaboration. 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦★ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘂𝗻𝗰𝗵 – Driving the relaunch of a product by clearly defining the value proposition, training the sales force, creating and executing a communication plan, resulting in a 25% enrollment increase over 5 months.★ 𝗦𝗮𝗹𝗲𝘀 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 – Working with the salesforce to understand their challenges and needs, resulting in the design of a training roadmap for internal and external teams, development of sales training presentations and the production of supporting product sales tool kits.★ 𝗗𝗮𝘁𝗮 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 – Collecting and analysing CRM data to understand the customer base and enhance the customer journey. Deriving market insights for the relaunch of a product from both internal and external data. Using past and ongoing campaign results to improve conversion rates.★ 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 – Collaborating with the digital team to develop, deploy, budget and report on media strategies including organic and paid social, email marketing, SEM and content marketing. Elaborating a social media strategy and monitoring official channels. Supporting content creation.★ 𝗕𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 – Leading a strategic brand refresh, clarifying target audience, redefining product positioning, crafting compelling key messages and collaborating with a creative agency to develop the new visual identity and brand guidelines. Collaborating with internal teams to develop the wireframe, content of the new website and build a good user experience. Ensuring consistent messaging and brand identity across touchpoints.

Lausanne Area, Switzerland

𝗠𝗜𝗦𝗦𝗜𝗢𝗡 – Following up on most projects within the marketing team to ensure good communication amongst all stakeholders, administer resources, meet or renegotiate timelines when necessary, and otherwise keep projects on track. Maintaining and managing all internal systems and asset libraries.𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦★ 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – Managing video projects from storyboarding through approval to sharing across official brand channels. Proposing and implementing continuous improvement projects within the team.★ 𝗖𝗵𝗮𝗻𝗴𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – Designing and enforcing a free, company-wide marketing request procedure and successfully implementing a new project management tool. Creating guides and facilitating training sessions for the implementation of these new processes, resulting in increased visibility and improved communication, reporting, and workflow of projects. ★ 𝗦𝘁𝘂𝗱𝗶𝗼 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – Building strong relationships with agencies and suppliers. Creating and delivering briefs for new projects. Filtering marketing requests, planning workflow of projects and managing and meeting timelines. Overseeing print materials production, maintaining stock and reducing seasonal stock waste 15% yearly. ★ 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀 – Creating the content and design for the marketing team’s presentation at the most important internal event twice and delivering the presentation to an audience of over 60 internal and external teams. Designing and co-developing the content of 4 brands for the company-wide introduction of the branding revamp, each with a brand owner and a member of the sales force.★ 𝗖𝗿𝗶𝘀𝗶𝘀 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – Creating Social Studio filters, alerts and dashboards. Monitoring manually and through Social Studio. Composing the answer key for community management. Reporting to the crisis management team and transferring urgent messages/posts to the appropriate person.

Lausanne Area, Switzerland

𝗠𝗜𝗦𝗦𝗜𝗢𝗡 – Planning and creating content for 6 brands across 20 social media channels. Designing and publishing feed visuals, stories, and short videos for all official channels. Developing social media best practices for the sales force.

Lausanne Area, Switzerland

𝗠𝗜𝗦𝗦𝗜𝗢𝗡 – Fundraising, advocating and building awareness about Greenpeace initiatives through meaningful conversations with people across French-speaking Switzerland.

Milan Area, Italy

𝗠𝗜𝗦𝗦𝗜𝗢𝗡 – Raising critical funds and building awareness through street canvassing, achieving and surpassing daily acquisition targets.

Valencia, Venezuela

𝗠𝗜𝗦𝗦𝗜𝗢𝗡 – Managing the reception, storage and distribution of donations to public hospitals or individuals, as well as liaising with donors, beneficiaries, and other organisations for day-to-day operations.

Lausanne, Vaud, Switzerland

𝗠𝗜𝗦𝗦𝗜𝗢𝗡 – Ensuring excellent service be provided at every level of the learning experience and helping international students adapt and integrate into the country.

Lausana Y Alrededores, Suiza

𝗠𝗜𝗦𝗦𝗜𝗢𝗡 – Coordinating day-to-day operations while developing strong relationships with sales teams, partners, and customers to foster the growth of new start-up of the group. Managing online presence of the brand and producing documentation and promotional materials for both marketing and sales purposes.

Ginebra Y Alrededores, Suiza

Lisboa Y Alrededores, Portugal

Swiss Higher Diploma, Hospitality Administration/Management, Marketing Minor, Gpa: 3.73

Activities and Societies: Communications & Social Media Ambassador at the Student Ambassador Forum - Marketing Management - Consumer.

Bachelor Of Business Administration (Bba), Hospitality Administration/Management, Gpa: 3.77

Activities and Societies: Student Ambassador Forum - Social Media and Communications Ambassador - Successfull Business Models - Strategic.

High School

Activities and Societies: Leadership Development Program During my studies in Apucito, I was chosen to join an experimental Leadership.

English As A Second Language

During the summer program at Cushing I had the opportunity to interact with students from all around the world representing over 60.