• Driving the success of two high-impact product categories: leading Enamels, the company’s largest volume driver, while spearheading rapid growth in Woodcare, the fastest-growing product category, achieving an impressive 15% year-on-year volume & value growth• Adept in managing P&L and designing ROI-driven annual operating plans, to consistently deliver on volume, revenue, and CM targets. Proven ability to leverage growth opportunities via portfolio benchmarking, competitive analysis, and data-driven insights.• Launched 3 innovative product lines, from crafting product propositions and validating product-market fit, to executing GTM strategy & launch communications; collaborated with R&D, Packaging, Supply-chain to ensure seamless launch & market penetration• Responsible for executing impactful BTL promotions & activations using print, audio, and video, while working closely with creative agencies, to ensure steady improvement in brand awareness among key stakeholders & influencers, via product trials, sampling drives• Developed and implemented pricing strategies for both categories – Woodcare & Enamels, leveraging competitive analysis & product laddering to unlock brand-level opportunities, while optimizing customer satisfaction and market positioning as a challenger brand

• Co-developed & launched CRM & SFA App across 9 countries, trained country admins to drive adoption, created PBI dashboards to track & analyze progress, resulting in growth in visit efficiency by 2.5x, visit adherence by 2x & overall sales-call productivity by 120%• Spearheaded roll-out of DMS implementing Distributor SOP, Business Projection Sheet, ROI model & Touchless Ordering, Auto-replenishment (CRS); boosted Hub & Spoke model (MicroDB) for increased market presence by 30% & penetration by 12%• Executed a joint project to increase the count & and strength of the Retail and Project pipeline by 500Mn EUR and 200Mn EUR, along with town classification basis population and per-capita income, bringing focus to white and grey space for AN, increasing numeric reach by 18%• Collaborated on execution of CSAT survey for 40k+ customers across 7 countries, improved influencer engagement via QR-based Painter Loyalty program for 80k+ Painters to track sell-out, enabling direct-bank transfer of benefits; Adopted CE2E project automating customer-focused profiling & creation to achieve 100% cross-platform data harmonization on sold-to, ship-to, bill-to• Charted and executed an in-house project to build a geo-tagging repository of 60k retail outlets leveraging the SFA App; Piloted and launched a dedicated mobile application for retailers enhancing multi-factor visibility on revenues, targets, schemes, credit notes, debit notes, etc.• Co-organized ‘Paint The Future, India’ aimed to transform the digital consumer experience by enhancing end-to-end journey - decision making to delivery, invited 1000+ start-ups, evaluated 300+ submissions, winning projects implemented via Accelerator phase

• Managed NPS rating for Scaler Academy and ownership of OKRs related to factors - Attendance, Learning modules, Session ratings, etc.• Built Learner’s community by visualizing & implementing roadmap to drive P2P engagement up by 180% & promoting cohorts

The project was focused on improving the working efficiency of the Sales infrastructure of Dabur India in the Urban-Kolkata region. The key highlights of the Internship were as follows -• Identified the present roadblocks and implemented viable solutions to increase the regular usage of PDA devices among Dabur Salespersons• Conducted a stock-point exclusive Pilot to try and increase the efficiency of SSMs (Stockist Salesmen) by implementing the practice of an ideal Gate Meeting format• Performed Sales-infrastructure bench-marking of Dabur India against other major competing firms, both in Personal Care and Foods segment of the product portfolio• Evaluated the necessary parameters and recommended introducing a new position of Team Leader for increasing the SSM efficiency• Analyzed gaps and suggested solutions to improve the average attendance of SSMs across multiple Dabur stock-points