Leading the global paid marketing strategy, integrated planning and media+martech projects.

Managing paid digital demand across the entire customer lifecycle for the brand. Activating & nurturing all digital media touch-points, linked with wide-ranging KPIs from hyper-local marketing to driving awareness to profit-based performance. Initiated dealership digital discovery project, drove 2.5X growth in engagement.Evolving to programmatic platforms, placed media effectiveness audit & measurement model.Drove 2X contribution to business targets along with moving brand metrics search query share, consideration, lead qualification across the products.2X growth in contribution on e-comm sales for Apparels and accessory vertical.Launching Royal Enfield Classic Signals and Royal Enfield Twins.Google Assistant and Facebook AR innovation projects - First in the category.

(FY17-18) Evaluating and streamlining media processes & digital practices to maximize efficiency and effectiveness across all business and marketing initiatives. (FY16-17) The primary role was to manage brand's digital marketing initiatives across international markets - LATAM, EU, SEA. Working closely with the business and core marketing functions to build intrigue amongst the online intender base, increasing engagement with the social community and strengthen brand awareness.

Stepping up to lead the digital marketing mandate for the brand across India and international markets for a year, in absence of any function-leadership. Provide end-to-end management & execution towards meeting relevant brand KPIs, product launches & campaigns, across all brand-owned, earned and paid digital platforms. Building strategic alliances with leading technology partners & platforms, to evolve the brand’s potential in the rapidly emerging digital ecosystem.

Core member of the strategic planning team on multiple brands belonging to Technology, Mobile & FMCG industries.End to end consultancy on integrated digital marketing campaigns with initiatives ranging from website / micro sites design & development to tactical marketing initiatives like Social Media activation, Display advertising, Content marketing, etc.Core competency includes in-depth understanding of consumers in context of digital platform in regard to numerous categories of services/products for the respective brands.

Comprehensive management of healthcare brands & liaising with internal teams, vendors, partners and clients to deliver comprehensive product/campaign launches.Key member of the new business development team, providing strategic and creative inputs to fit the requirements of the respective brands.Core competency includes in-depth understanding of consumers & the media landscape within the context of healthcare and mainline media platforms.

Comprehensive management, conceptualizing, development and marketing of mobile based VAS product by liaising with the internal technical & creative teams and telecom partners, further launching it with India’s largest telecom operators – Bharti Airtel and Aircel on SMS, WEB & WAP platforms, post elaborate pan-India UATs.Ideation and implementing couponing based sales approach for the respective products.Strategizing and managing WAP content for multiple portfolio products/services.

Key contribution in developing way-forward strategies for the existing & prospective accounts, through thorough researches into industry trends, category and competition insights.

An extensive role from identifying, approaching and associating with multiple brands by providing customized and in-depth marketing solutions, to managing and training of the marketing team, further liaising with key stakeholders amongst university and student communities to spread the scale and circulation of the newspaper.

Lead generation for prospective qualified clients through comprehensive market & data analytics and research.