Working for a multitude of E-commerce businesses across various niches; ranging from Fashion, Personal Care, Beauty, FMCG, Nutrition, Luxury and many more.Helped businesses break even for their online advertising efforts and become profitable over time. This was done with the help of a rigorous data-driven practice that included constant testing & data analysis. Watching the KPIs such as CPA and ROAS closely and optimizing for the business’ objectives.Selected Results:● Got a ROAS of 6 while managing $300k/month in ad spends for a luxury furniture E-commerce based in London. Established Google Ads as a main sales channel. The business could only generate sales from Facebook Ads before.● Generated consistent sales for the a Pharmaceutical E-commerce business based in USA while facing budget constraints. This resulted in 3x Revenue for the client in the 2nd Quarter of 2021.● Drove a 300% Increase in new customer acquisition without increasing the acquisition cost per customer for a Children-wear E-commerce by using ‘Hyper-local Search Engine Marketing’ and doubled their revenue in 3 months.● Boosted sales for a UK based Fashion E-commerce Business by 150%, primarily through. Facebook ad campaigns while consistently maintaining a profitable ROAS of 10.● Revamped the digital strategy for a Health & Fitness E-commerce to reduce cost per acquisition by 25%.

I am leading a 7-member team of Performance Marketers, Copywriters & Designers. Responsible for generating qualified leads for Sales Teams based in India, USA, APAC and Africa.

Used Content Marketing for qualifying Leads through different Lead Stages. The process involved using Social Media Marketing & SEO along with SMS & Email Campaigns to engage users. Redefined the Company’s SEO strategy to engage the user much before the ‘Buying-Phase’. Worked mostly with external agencies and vendors to get the deliverables (creatives, content, etc.).Selected Results:● Increase Ad Reach in Non-Hindi Speaking Regions of India by 200%.● Started Corporate Franchise Channel & got 2 Sign-Ups within 3 months.● Admissions Ad Budget Reduced by 30%.● Lowered Customer Acquisition Cost by 21% within 3 months.Strategies● Built a Funnel for the company, entry point for the Funnel was our Blog.● Ran Ad Campaigns in Regional Languages to enhance ad reach.● Started LinkedIn & Twitter Paid Marketing to generate leads for Corporate Tie-Ups.● Introduced all three kinds of Keywords (Buy, Locate & Inform) into the SEO/SEM strategy. Use Cases for Footprints Childcare are below:○ Buying Query- “Best Playschool for Admission”○ Location-Based Query- “Best Playschool Near Me”○ Information Keywords- “Parenting Tips for Toddlers”● Achieved greater Traffic & User-Engagement with the use of Information Keywords at a much cheaper cost.As it turns out, it is a very effective method to build trust in your Target Audience.

Led internal team to replace reliance on the expensive external agency. Provided strategic and tactical guidance to a team of 4 with accountability for all social media channels (Facebook, Twitter, Pinterest, YouTube, etc) along with Company Blog, Email Marketing Campaigns, SMM and SEO/SEM strategies. Collaborated with marketing and company executives to ensure strategy aligns with company objectives,Selected Results:● Increased social media ROI by 275% and digital marketing lead generation by 124%.● Grew Facebook likes' from zero to 48k and boosted YouTube Subscribers from a few hundred to 29,956.● Improved Google Adwords & Facebook Ads collective ROI by 104% and achieved top organic rankings for brand keywords.● Helped in making Product & Inventory related decisions through Individual Product Performance Reports of Google Analytics.Strategies● Worked closely with branding team to develop a new social media strategy, replacing overt sales pitches with a focus on engagement and customer care.● Led transition of company blog from Third-party vendor to WordPress in order to enable a number of employees to create and post content at will.● Developed engaging, viral content to build a social media audience, including contests, original videos and crowd-sourced content.● Fetched valuable data for the company through the installation of Google Analytics Enhanced E-commerce Tracking on the website.● Revamped PPC advertising and removed underperforming or costly ads, resulting in an immediateperformance improvement. Conducted A/B tests to optimize all ads.● Audited content to identify SEO/traffic generation opportunities and then worked with in-house writers to create high-impact "cornerstone" content

I catered to the Maharashtra's local polyester markets of Bhiwandi, Tarapur and Umergao along with a few customers in Sonepath (Haryana). My work not only includes promoting my products but it also has a technical aspect of modifying the current products to the customer needs and developing new products previously unknown to the market.

Did extensive training for 45 days, studying in very detail all the aspects of polyester yarn manufacturing process. Also made a project report on the role of air flow in quenching process and how does it affects the properties of polyester filaments during this period.