Operational Leadership// Software Implementation: Led the deployment of ‘Infurnia’ for modular designs, enhancing efficiency and standardizing the quotation process.// Process Optimization: Streamlined operational workflows, including customer inquiries and sales processes, boosting efficiency and scalability.// Strategic Leadership: Unified stakeholders around common goals, ensuring alignment with the company’s strategic vision.// Project Management: Ensured project milestones were met, guaranteeing timely delivery and high client satisfaction.// Quality Control: Instituted quality assurance protocols to uphold superior design and service standards.// Team Development: Mentored designers and spearheaded recruitment and training, fostering a skilled and cohesive team.// SOPs, KPIs, KRAs Development: Developed and implemented SOPs, Key Performance Indicators (KPIs), and Key Result Areas (KRAs) to enhance efficiency.// Operational Streamlining: Managed and optimized cross-functional teams, including design, marketing, and training, to improve overall productivity and reduce costs.// Problem Solving: Addressed and resolved complex operational issues to maintain smooth operations.Strategic Marketing & Growth// Brand and Marketing Innovation: Proposed and implemented strategic ideas for brand enhancement and marketing, elevating the company’s market presence and customer engagement.// Business Plan Development: Created comprehensive business plans and marketing strategies to drive brand growth and market share.// Marketing Materials Development: Developed and optimized all marketing materials, including both physical and digital copies, to support sales and brand initiatives.// Website Optimization: Enhanced website performance and user experience, contributing to increased online engagement and sales.// Catalog Development: Spearheaded the development and optimization of the product catalog, aligning with market trends and customer needs.

Idea Generation: Identify market gaps and develop innovative business ideas.Business Planning: Create comprehensive business plans and strategies.Risk Management: Assess and manage risks associated with the venture.Startup Setup: Establish the business, secure funding, and legal requirements.Legal Compliance: Ensure adherence to regulations, licenses, and contracts. Obtained necessary licenses and permits for operations.Intellectual Property: Protect trademarks, copyrights, and patents.Product/Service Development: Develop offerings that solve customer problems.Market Research: Analyze target markets, competition, and trends.Marketing Strategy: Develop effective marketing plans to reach the target audience.Marketing ROI: Measure the effectiveness of marketing campaigns and investments.Sales: Drive revenue generation through effective selling techniques.Financial Management: Handle budgets, revenue, expenses, and financial growth.Profit and Loss (P&L) Management: Monitor financial performance and optimize profitability.Team Building: Recruit, lead, and manage a skilled team.Networking: Build valuable connections with partners and mentors.Adaptation: Pivot strategies based on feedback and changing circumstances.Marketing Analytics: Analyze data to refine marketing strategies and ROI.P&L Analysis: Interpret financial statements to assess the business's financial health.Resource Allocation: Allocate funds effectively to maximize ROI and manage costs.Strategic Partnerships: Form alliances to enhance marketing reach and business growth.Brand Management: Establish and maintain a strong brand identity.Brand Strategy: Develop strategies to enhance brand visibility and recognition.Brand Protection: Safeguard the brand's reputation and values.Legal Counsel: Seek legal advice for contracts, disputes, and compliance.Regulatory Adherence: Ensure the business operates within legal frameworks.Crisis Management: Handle legal issues and PR crises effectively.

Conceptualised, developed & executed a tête-à-tête podcast series with stalwarts’ of the Indian design industry to inspire young design aspirants

// Hired and managed in-house marketing, academics and administrating teams ensuring quality// Created and managed digital assets of all branches ensuring consistent brand identity across all platforms// Collaborated with various organisations and professionals for brand engagement // Formulated client handling process, administrative policies and operations// Generated a profit of 15% in 2nd year and a profit of 30% in 3rd year// Analysed marketing/sales data to formulate marketing strategies// Successfully created awareness of a brand expanding from South// Formulating Franchisee Kit

// Formulated administrative systems and academic systems // Developed client conversions techniques // Strategized social media marketing// Organized promotional events

Working as Senior Architect at one of the Top 30 emerging Architectural practices in the World. Here, I was heading 'Project Sammaan', funded by The Bill & Melinda Gates Foundation, providing a new, holistically re-imagined model for urban slum sanitation facilities in India. I take pride in successfully handling this massive project consisting of 120 sites and around 30000 architectural sheets. Organizing everything, ordinating with various stakeholders and associates, keeping the team motived and aligned, meeting strict deadlines, budgeting, minimizing chances of error, were some of the challenges which I really enjoyed doing it.

Ideation, development and making prototype of sustainable consumer lights which can be flat packed!!

Me and my colleagues felt the need to encourage research among our students which made us launch a multidisciplinary refereed e-journal. As a co-founder my role was to form an advisory committee and referees for the journal. As a website manager my role is to ensure proper working of the website, co-ordinating with the designer and the website developer.

Formulated my own way of teaching to 100+ strong across 3 batches by investigating the appropriateness between the traditional and the digital medium for designing in current educational setting. Seeing my competence I got promoted as Enterprise Resource Planning (ERP) Administrative Head where I manage college assets, admission process as an initiative towards paperless institute, take work protocol from management and completing the task within the deadlines with the help of my team.// Organized a week’s educational tour for 2Y B.Arch to Banglore, Mysore, Ooty, Jan’12.// Class teacher for 1Y B.Arch, session 2011-12.// Promoted as ERP Administrative Head, July ’11.// Taught, graded (finals) and monitored students for Design I, II; Graphics I, II; Visual Arts; Computer application I, II; Building Material and Environmental Science. // Organized a week’s educational tour for 3Y B.Arch to Auroville Earth Institute, Pondicherry, Oct.’10.// Jury member for ‘National Institute of Interior Design’ final year thesis, Nagpur, MH, Dec. ’10.// Representive of PIADS at IIA’s 50th Maha Convention, Maharashtra Chapter, Pune, MH, Oct. ’10.

In collaboration with couple of my friends, I organized TEDxNagpur for the first time in the city. Our intend was to expose Nagpur to various ideas, inspire minds, spark discussions and introspection among the people. As a co-organizer, my role was planning the whole event, gather a team and distribute work as per individuals potential, co-ordinate with various agencies involved in the event, search for funds, ideation for marketing, invite worthy speakers for the platform to make the event a huge success. As a designer it was an opportunity for me to design set, marketing posters, brochures, etc for a big brand like TEDx.

Working as an Associate Artist was a prospect to explore the sculptor inside me. My role was to develop the existing concept, conceptualizing something entirely new, proposing ways to execute the ideas using different materials and techniques, digital modeling and to execute the idea. We showcased our work at 4th Edition of India Art Fair where I meet eminent artisan from all over India. My thinking process changed completely which started reflecting in my teaching, designing and thinking process.

'Zero Gravity-Nothing Holds Us Down' is a youth volunteer network of Dr. Shrikant Jichkar's foundation with a motive to provide like-minded people a platform to make a change, contribute something to society. As an Administrative Head, my role was to complete special projects by organizing and coordinating information and requirements, planning, arranging, and meeting schedules, monitoring results.

Learning and experience was endless, the work fascinating, and Deepak Guggari (WAN jury member) himself, inspiring. The firm believed in creating timeless architecture inspired by the work of Tadao Ando. Getting involved as a junior architect on award winning interior and architectural work at designing, developing, 3D modelling, detailing and execution level was an intense opportunity to make my foundation.