Alek G.

Alek G. Email and Phone Number

Vice President Marketing @ Grade Potential Tutoring
New York, NY, US
Alek G.'s Location
New York, New York, United States, United States
About Alek G.

I helped my last three companies double and triple their growth for six consecutive years.I started buying media using my debit card in college as an affiliate. If my campaigns weren't optimized, if my funnels had too much friction and if I lost money, I couldn't pay my tuition. I became obsessive about testing, optimization and creative. My side-hustle turned into a three million dollar a year business. But venture-backed startups made it less lucrative year over year and a calling for building something greater led me to turn my experience and approach to helping high growth companies grow faster and more profitably than before.

Alek G.'s Current Company Details
Grade Potential Tutoring

Grade Potential Tutoring

View
Vice President Marketing
New York, NY, US
Employees:
1503
Alek G. Work Experience Details
  • Grade Potential Tutoring
    Vice President Marketing
    Grade Potential Tutoring
    New York, Ny, Us
  • Coast
    Vp, Growth Marketing
    Coast May 2024 - Present
    New York, Ny, Us
  • Coast
    Head Of Growth Marketing
    Coast Oct 2021 - Present
    New York, Ny, Us
  • Homer
    Senior Director, Growth Marketing
    Homer Aug 2019 - Oct 2021
    New York, New York, Us
  • Homer
    Director, Performance Marketing
    Homer Jun 2018 - Aug 2019
    New York, New York, Us
    • Grow subscription base from 40K to 300K active members• Manage an eight-figure marketing budget and four direct reports • Responsible for paid media, CRO and ASO• Spearhead development of an in-house agency for media buying and creative development
  • Justworks
    Performance Marketing Manager
    Justworks Dec 2015 - Jun 2018
    New York, Ny, Us
    • Managed and allocated seven-figure digital media budget. Drove lead generation via SEM, SEO, paid social, podcasts, display and affiliate partnerships • Led a cross-functional design and engineering team in funnel optimization • Set-up multi-touch attribution and own various marketing data initiatives • Worked closely with sales leadership to maximize alignment on geographic pipelines and promotions
  • Stylit
    Head Of Customer Acquisition
    Stylit Sep 2014 - Jan 2015
    New York, New York, Us
    • Defined and executed paid social and paid search acquisition campaigns leading to 150K app users • Led funnel optimization that led to 130% improvement in conversion rates
  • Simpletexting
    Co-Founder, Head Of Customer Acquisition
    Simpletexting May 2012 - May 2014
    Miami Beach, Fl, Us
    • Generated 500+ SMB customers through lead generation initiatives via SEM, SEO / Content Marketing and Email marketing • Managed website and funnel design, development, and conversion rate optimization, as well as pricing model experimentation
  • Rise Above Marketing
    Co-Founder And Head Of Customer Acquisition
    Rise Above Marketing May 2008 - May 2014
    North Miami, Fl, Us
    • Co-founded and bootstrapped affiliate marketing company and orchestrated lead generation campaigns in consumer finance verticals via paid search, paid social and email marketing that resulted in $10+ million in revenue
  • Affiliatenetwork.Com
    Business Development Manager
    Affiliatenetwork.Com 2005 - 2008
    Us
    • Managed publisher sales team of 4, resulting in 300% growth in ad network revenue to $15 million annual revenue• Worked closely with design and technology teams to develop 10+ lead generation properties and marketing campaigns. Input centered around UX, conversion principles and publisher requirements• Reduced network fraud ~95%, saving the company $3-5 million/year• Managed and established relationships with 200+ web publishers, resulting in ~40% of network traffic• Conducted PPC/SEM testing for new properties to establish baseline of performance
  • Oxeo Hosting
    Co-Founder, Marketing & Sales
    Oxeo Hosting 2002 - 2005
    • Bootstrapped company revenues to $1+ million through marketing and sales while attending college full-time• Grew customer base through consultative / technical sales – contributing 40% of all sales• Built affiliate network with community influencers, that resulted in ~30% of leads• Managed financial budgeting and forecasting, and negotiated bulk order pricing with telecom and hardware providers

Alek G. Skills

Email Marketing Lead Generation Sem Online Marketing Ppc Mobile Marketing Affiliate Marketing Ruby On Rails Digital Marketing Online Advertising Ruby E Commerce Seo Online Lead Generation Sql Html 5 Javascript Postgresql Databases Css Web Development Strategy Database Design Web Marketing Google Analytics Affiliate Management Advertising Test Driven Development Git Digital Media Analytics Digital Strategy Customer Acquisition Business Development Pair Programming Web Analytics User Experience Content Marketing Email Marketing Automation Landing Page Optimization Mobile Strategy Html5 Search Engine Marketing Product Management Customer/user Engagement Data Analytics Marketing Performance Measurement Metrics/kpi Management Organic Search Product Development

Alek G. Education Details

  • Baruch College
    Baruch College
    Marketing
  • Nyu School Of Professional Studies
    Nyu School Of Professional Studies
    Data Modeling/Warehousing And Database Administration
  • Launchcode
    Launchcode
    Ruby On Rails/Javascript

Frequently Asked Questions about Alek G.

What company does Alek G. work for?

Alek G. works for Grade Potential Tutoring

What is Alek G.'s role at the current company?

Alek G.'s current role is Vice President Marketing.

What is Alek G.'s email address?

Alek G.'s email address is al****@****ail.com

What is Alek G.'s direct phone number?

Alek G.'s direct phone number is +191749*****

What schools did Alek G. attend?

Alek G. attended Baruch College, Nyu School Of Professional Studies, Launchcode.

What are some of Alek G.'s interests?

Alek G. has interest in Ad Sales, Facebook Ads, Purple Rock Scissors, Sms Marketing, Poverty Alleviation, Mobile Advertising, Digital Advertising.

What skills is Alek G. known for?

Alek G. has skills like Email Marketing, Lead Generation, Sem, Online Marketing, Ppc, Mobile Marketing, Affiliate Marketing, Ruby On Rails, Digital Marketing, Online Advertising, Ruby, E Commerce.

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