Welcome! I am Andreas, I am a designer with more than 20 years of professional experience and I specialize in experience-led design and design leadership.Based on my interdisciplinary approach, I developed products and services for travel experiences, event experiences, financial experiences, retail experiences, systemic dining experiences and much more (...).I led creative teams in the development of Smart Things (IoT and Shytech), mobile apps, websites, and platforms as a service. As a creative lead, I was also responsible for integrated campaigns and product launches.During my career I worked for national and international clients such as Deutsche Telekom, Deutsche Bahn, Samsung, Henkel, Rewe, VR Banken, Lufthansa, McDonalds and many others. (...)As a designer, I firmly believe in the approach of the Human Centric Design„And my belief is that the understanding of customer needs is prior to the choice of technology, an integrated communication concepts and interdisciplinary design are key to success.“It is no longer the digital transformation we are in, it is a transformation driven by customer interaction.Specialities: Experience Design, Service Design, Human Centered Design, UX Design, UI Design, Interaction Design, Visual Design, Product Design, Creative Direction, Design Leadership, Scrum, Workshops, Agile Leadership, Design Thinking, Design Sprints, Mentoring and Speaker.