Welcome! I am Andreas, I am a designer with more than 20 years of professional experience and I specialize in experience-led design and design leadership.Based on my interdisciplinary approach, I developed products and services for travel experiences, event experiences, financial experiences, retail experiences, systemic dining experiences and much more (...).I led creative teams in the development of Smart Things (IoT and Shytech), mobile apps, websites, and platforms as a service. As a creative lead, I was also responsible for integrated campaigns and product launches.During my career I worked for national and international clients such as Deutsche Telekom, Deutsche Bahn, Samsung, Henkel, Rewe, VR Banken, Lufthansa, McDonalds and many others. (...)As a designer, I firmly believe in the approach of the Human Centric Design„And my belief is that the understanding of customer needs is prior to the choice of technology, an integrated communication concepts and interdisciplinary design are key to success.“It is no longer the digital transformation we are in, it is a transformation driven by customer interaction.Specialities: Experience Design, Service Design, Human Centered Design, UX Design, UI Design, Interaction Design, Visual Design, Product Design, Creative Direction, Design Leadership, Scrum, Workshops, Agile Leadership, Design Thinking, Design Sprints, Mentoring and Speaker.
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Managing PartnerHology. Aug 2019 - PresentCologneWe offer the holistic design of digital service- and product-innovation. -
Experience Design ConsultantSelf Employed Jan 2019 - Jul 2019
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Head Of DesignCheil Germany Gmbh Nov 2014 - Dec 2018Düsseldorf Und Umgebung, Deutschland -
Senior Art Director DigitalDdb May 2012 - Oct 2014Düsseldorf -
Designer (Freelance)Gruyters.Net Jan 2007 - Apr 2012Cologne
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Designer (Freelance)Telekom Design Nov 2009 - Sep 2011BonnT-Galery & Innovation Marketing -
Diplomand / GraduandKöln International School Of Design Jan 2008 - Jul 2008Cologne -
Designer (Freelance)Mcdonald'S Jan 2008 - Feb 2008Berlin, Munich, Cologne, Celle Und Salzburgseries of lectures / presentation -
Designer (Freelance)Sedes Research Nov 2007 - Jan 2008Cologne
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DesignerCosmocon International Limited Sep 2006 - Mar 2007Hong Kong & Dongguan Pr China -
DesignerMuehlhausmoers Corporate Communications Aug 2001 - Sep 2002Köln, Nordrhein-Westfalen, Deutschland -
Media Design EducationMuehlhausmoers Corporate Communications Jul 1999 - Jul 2001Köln, Nordrhein-Westfalen, Deutschland -
InternshipMuehlhausmoers Corporate Communications Jul 1998 - Jul 1999Cologne
Andreas Gruyters Education Details
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Berufskolleg GlockenspitzGrafik & Illustration
Frequently Asked Questions about Andreas Gruyters
What company does Andreas Gruyters work for?
Andreas Gruyters works for Hology.
What is Andreas Gruyters's role at the current company?
Andreas Gruyters's current role is Designer, Entrepreneur.
What schools did Andreas Gruyters attend?
Andreas Gruyters attended Köln International School Of Design, The Hong Kong Polytechnic University, Berufskolleg Kartäuserwall Köln, Berufskolleg Glockenspitz.
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